Google Forcing Your Hand... Google updates over the years that are forcing online reputation management and proactive prioritization. Presented with Todd Friesen, Tony Wright and Andy Beal at Pubcon Vegas 2010.

1. Reputation Management:
Google Forcing Your Hand
Pubcon Vegas 2010
Rhea Drysdale
COO, Outspoken Media

2. “Reputation management
doesn’t matter!”

3. Until it happens to you…

4. Is risk management a priority for your
business?
Have brand threats and weaknesses been
identified?
Is there a risk management system in
place?
What are new risks that could be on the
horizon?

6. UNIVERSAL SEARCH
2007

9. Create and optimize…
• Sticky, good news
• Product feeds
• Blogs
• Images
• Videos
• Press releases
• Books

10. REAL TIME SEARCH
2009

12. Invest in…
• Twitter
• Facebook
• MySpace
• News coverage
• Blogs
Create your social media plan:
http://outspokenmedia.com/lfkd

13. GOOGLE INSTANT
2010

16. Check Google’s Suggested
Search API…
http://google.com/complete/search?
output=toolbar&q=
e.g.
http://google.com/complete/search?
output=toolbar&q=pricechopper

18. Audit your online reputation…
• Review analytics (keywords & referral traffic)
• Do you have content to match searches?
• Are you investing in customer service?
• Are you investing in marketing?
• Are you investing in PR?

19. MORE RESULTS
2010

21. Build links to your content…
• Strong internal link structure
• Back link development to relevant pages

22. GOOGLE PLACE SEARCH
October 2010

24. Solicit positive reviews…
Yellowpages.com
Yelp.com
CitySearch.com
TripAdvisor.com
OpenTable.com
InsiderPages.com
SuperPages.com
DexKnows.com
JudysBook.com
Google Reviews
Own site w/hreview

25. Reviews Patent Application
Google developing reputation score for
reviewers, similar to real-time search
evaluation and Yelp’s Review Filter
Source: SEO by the Sea, Bill Slawski
http://www.seobythesea.com/?p=4550

26. THANK YOU
Contact me:
rhea@outspokenmedia.com
Get the guide:
OutspokenMedia.com/guides/orm-guide/
Follow us:
@rhea | @outspokenmedia