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Online Reputation Management - SEMNE March 2009

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Rhea Drysdale
Rhea Drysdale

An introduction to online reputation management from Rhea Drysdale of OutspokenMedia.com. Presented on March 18, 2009 at SEMNE. Covers the basic concept, tools, techniques and important lessons. Simple thoughts throughout, the meat came from speaking, so contact me if you have any questions or need help. rhea ( @ ) outspokenmedia.com :)

TecnologiaNotícias e política
1 de 58
ONLINE REPUTATION MANAGEMENT Rhea Drysdale Co-founder & COO OutspokenMedia.com
ORM vs RM
PERSONAL ,[object Object],[object Object],[object Object],[object Object]
<--- #1 SEO flash
CORPORATE ,[object Object],[object Object],[object Object],[object Object]
 
COMMON PROBLEMS
DOPPLEGANGERS
AUTHORITY STRUGGLES
OUTDATED INFORMATION
CUSTOMER SERVICE COMPLAINTS
CUSTOMER SERVICE COMPLAINTS
FALSE ACCUSATIONS
HATERS, CRAZIES & TROLLS
SCANDALS
ACTS OF GOD
METRICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOOLS
MONITOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MONITOR ,[object Object],[object Object],[object Object],[object Object]
MANAGE ,[object Object],[object Object],[object Object],[object Object],[object Object]
TRACK ,[object Object],[object Object],[object Object]
ORM PROCESS
1. ANALYZE ,[object Object],[object Object],[object Object],[object Object]
2. PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. IMPLEMENT ,[object Object],[object Object],[object Object]
TWITTER
LINKEDIN
NAYMZ or NAMYZ
FACEBOOK
MYSPACE
FRIENDFEED
FLICKR
WIKIPEDIA
KNOL
CRUNCHBASE
MORE PROFILES Spoke Classmates Reunion BrightKite MyBlogLog MeetUp Amazon BizJournals JigSaw BusinessWeek Yelp BlogCatalog Yahoo Profiles Google Pages Plaxo NetVibes Wink Ziggs
OTHER OPTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BASICS TACTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADVANCED TACTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ETHICS OF ORM ,[object Object],#8 for “Belkin”
ETHICS OF ORM ,[object Object],[object Object]
ETHICS OF ORM ,[object Object],[object Object],[object Object]
WHAT DO THESE HAVE IN COMMON?
4. PROTECT
BE PROACTIVE
BE PROACTIVE
BE HONEST
BE HONEST
BE ON THE SAME PAGE
BE ON THE SAME PAGE
BE TRANSPARENT
BE TRANSPARENT
BE PATIENT
BE PATIENT
5. RINSE & REPEAT
RESOURCES ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Online Reputation Management - SEMNE March 2009