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LOCAL SEARCH:
Getting Ahead with Google+
Rhea Drysdale, CEO
Outspoken Media, Inc.
Troy, NY

@Rhea | @outspokenmedia
http://outspokenmedia.com/
2
LOCAL
It’s kind of a
big deal.
Link
vs

Citation
NAP
http://moz.com/local-search-ranking-factors
Clean it up.
You get what you PAY FOR
and Google Places is...
FREE!
Claim
personalized
URL
https://support.google.com/plus/answer/2676340?p=claim_url&rd=1
Use widgets
CONTENT
CLAIM
YOUR BRAND!
Mark it up.
http://schema.org/LocalBusiness
http://www.microdatagenerator.com/local-business-schema/richsnippets
http://www.google.com/webmasters/tools/richsnippets
Schedule time.
Build an
editorial
calendar.
Identify appropriate media partners
Identify
influencers.
54
REVIEWS
Track the
conversation.
59
Segment phrases

Use filters
Manage your
reputation.
BEYOND+
Hire Studio 360!
Get mobile.
http://www.responsinator.com/
http://mattkersley.com/responsive/
Get the deck:
http://www.slideshare.net/rdrysdale
Say hello!
rhea@outspokenmedia.com
t: @Rhea | @outspokenmedia

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