Web2.0 and What it Means for Business

Web 2.0 and what it means for business Rich Miller Research Scientist LexisNexis New Technology Research RE Web 2.0+ Working Group September 27, 2007

Background and Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relative value of dinner vs. talk

If I give a $4 talk, will you be more satisfied with the Chef’s choice?

What is web2.0, anyway?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The web 2.0 tag cloud From wikipedia

Web 2.0 site/application types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 behaviors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The web2.0 triangle create consume connect/share As applications mature, they move toward the middle, e.g. GoogleMaps adding mymaps

Who is participating in web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How web 2.0 is changing the user experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brave New World of online communities The “participatory web” is now 12% of the web itself Where’s LinkedIn? Is there such a thing as “web2.0 participatory hangover?”

The web 2.0 social conundrum #1 ,[object Object],[object Object],Nathan A. W. from Canada Elin from Sweden me < friends nearest neighbors > My daughter buddy from cinci Dayton campus buddy

The web 2.0 social conundrum #2 ,[object Object],[object Object],friend stranger daughter friend 7 people rated it 3 actually linked to it! approaching 1000 views Now 8 ratings, 1100+ views, 5 links, and 16 favorites

new sites appear every day, e.g…. Q: What does this have to do with anything? A: It demonstrates the “lowering barrier of entry”

The lowering barrier of entry ,[object Object],[object Object],[object Object],[object Object]

Ridiculously cheap hosting services It can get as cheap as $4 !

What does it mean for business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using analytics to guide decision-making Required reading for New Technology Research staff Formula for success = leverage the web + be more nimble + use analytics-driven decision-making process? See also: pre-book article

RE Web 2.0 projects and products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does it mean for UX? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6 themes of designer role change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Task- oriented UIs (3) ,[object Object],[object Object],From tutorial by trulia

Task- oriented UIs (4) ,[object Object],From tutorial by trulia

Task-focused UIs at work (6) From tutorial by trulia

Remember Maslow’s Hierarchy of Needs ,[object Object],[object Object],See Rolf Skyberg (ebay) presentation Blogs, LinkedIn, Youtube MySpace, wikis 4-hour work week Privacy, Vidoop

The 7 original web 2.0 “memes” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rich user experiences #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rich user experiences #2

Rich Internet Applications (2) ,[object Object],[object Object]

Rich Internet Applications (3) ,[object Object]

Harnessing collective intelligence #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Harnessing collective intelligence #2

Architecture of Participation Slide: Dion Hinchcliffe

Web as platform #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web as platform #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

End of the Software Release Cycle #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

End of the Software Release Cycle #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lightweight Software and Business Models #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lightweight Software and Business Models #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Software above level of single device #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Software above level of single device #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data as the next “intel inside” #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data as the next “intel inside” #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 gravitational effect Slide: Dion Hinchcliffe

Common elements of success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],source: Dion Hinchcliffe

The long tail ,[object Object],[object Object],source: Dion Hinchcliffe

Essential Web 2.0 Ground Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],source: Dion Hinchcliffe

Enterprise 2.0 #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise 2.0 #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is enterprise 2.0 different? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise 2.0 Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web2.0 and What it Means for Business

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Web2.0 and What it Means for Business