This document provides an overview of the World Intellectual Property Organization (WIPO). It discusses WIPO's goals of facilitating international protection of intellectual property. It describes how WIPO works through a worldwide information network and collaborating with other organizations. It outlines some of WIPO's key services like international trademark and design registrations. It also discusses the importance of intellectual property and content as marketing tools, as well as the role of the Creative Commons in making creative works more accessible while upholding copyright.

1. A Production

2. WIPO

3. Outline What is WIPO? How does WIPO work Services offered by the WIPO Why is content important as a marketing tool online? Who do we market content online to? Why is intellectual property important? The creative common and its importance What is the Creative Economy Conclusion

4. What is WIPO World intellectual Property Organization. According to their website they are “dedicated to developing a balanced and accessible international intellectual Property system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest. Established in 1967 as one of the other 16 specialized agencies of the United Nations. It mandates that all states which are members to oversee that intellectual property is maintained through collaboration. WIPO is run by the Director General Francis Gurry.

5. What are their goals? According to the official website the goals of the WIPO are focused on the international protection of the intellectual property. Facilitating the Use of IP for Development Coordination and Development of Global IP Infrastructure World Reference Source for IP Information and Analysis International Cooperation on Building Respect for IP A Responsive Communications Interface between WIPO, its Member States and All Stakeholders An Efficient Administrative and Financial Support Structure to Enable WIPO to deliver its Programs

6. How does WIPO work? A worldwide information network. The aim is to link all the intellectual property offices in all the Member states of WIPO. Moreover, WIPO employs a large number of staff based at the headquarters in Geneva WIPO also collaborates with many other NGOS and other stakeholders that further ensure the rules of the WIPO are being followed in the member states. Self-financed. Almost 90% of the finances come from the services the WIPO provides to the users of international registration systems

7. Services Offered 1 - The PCT –Patent Cooperation 2- International Trademark Registration (Madrid System) 3- International Design Registration (Hague System 4- International registration of Appellations of Origin (Lisbon System 5-International Classifications 6- Protection of State Emblems (Article 6ter) 7- Alternative Dispute Resolution

8. The Mediation Service

9. Why is content important as a marketing tool online? The main aim for any website is to generate traffic To stay at the of of search engine More and more people are going to the Internet to find information. To keep people interested and coming back to the website. To market and position the website among the clutter of the competitors. Content is the main tool used in Internet Marketing. Content is the business front that customers interact with online.

10. Why is intellectual property important? According to the WIPO intellectual property handbook there are two main reasons which is: 1- “Give statuary expression to the moral and economic rights of creations and the rights of the public to access to those creations. 2- To promote, as a deliberate act of Government policy, creativity and the dissemination and application of its results and to encourage fair trading which would contribute to economic and social development.”

11. The importance of intellectual Property Intellectual property is important because it achieves the following: 1- Financial Objectives 2- Economic growth 3- Justice

12. The Creative Common A non-profit organization that aims to make it easier for anyone to use and develop the work of others while upholding copyright laws. established by Larry Lessig, Hal Abelson and Eric Eldred in 2001. The Creative Common License Wikipedia is one of the most common users of the Creative Common.

13. Share,use and remix They provide free licenses called “The Creative Common License” and any other means that mark creative work as the creator wants allowing others to “share, remix and use” the work Public Domain < Creative Common < Copyright

14. Creative Economy The Creative economy is a book published by John Hawkins in 2001. The book acts as a “comprehensive analysis of the new economy” . The self-identity, art, business, society, and global development.

15. The 7 Criteria According to Caves (2000), creative industries are characterized by seven economic properties: Nobody knows principle Art for art’s sake Motley crew principle Infinite variety A list/B list Time flies Arslonga

16. What is the Creative Economy?

17. The Traits of the Creative Minds

18. Conclusion Protection of intellectual property is important to create WIPO must be careful with laws it creates No creator abuses this power The internet and digital age exemplifies the humanity‘s evolution when they cooperate together.

19. Thank You! Any Questions?