Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

1. Twin Cities Eloqua User Group
January 29, 2013
Wednesday, January 30, 13

2. today’s agenda
start end
Updates & Winter ’13 Sales Monthly Monthly Ask the Open
Announcements Release Enablement Feature: Feature: Consultants Discussion
Highlights Tools Cloud Cloud
Connector Component
Wednesday, January 30, 13

3. Updates & Announcements
Wednesday, January 30, 13

4. updates and announcements
‣ R1 Services
‣ Performance Analytics - custom blended analytics & dashboards
leveraging Tableau and GoodData
‣ Integration Services - new Pervasive connectors
‣ App Lab - custom object management, Lead Capture v2, date checker
‣ R1 Hiring
‣ Marketing Automation Consultants
‣ Sales Executive
‣ Integration Specialist
‣ BI Analyst
Wednesday, January 30, 13

5. Winter ’13 Release Highlights
Wednesday, January 30, 13

6. ’13 Winter release highlights
‣ Understand Your Buyers
‣ Segmentation Filters/Operators
‣ View Scores, Activities & Campaign Paths
‣ Compelling Content
‣ AdFocus
‣ Mobile Friendly Templates
‣ Sales Tools
‣ Engage - include attachments, send to large lists
‣ Reporting
‣ Performance and UI enhancements
‣ New Reports - ROI Bubble Chart, Email Group, Scoring
Wednesday, January 30, 13

7. ’13 Winter release highlights
‣ General Enhancements
‣ Contact Level Security (add-on)
‣ Sandbox Beta (add-on)
‣ Canvas Improvements - customize step names, operational reports
‣ Program Builder - add/move to campaign processing step (Contacts)
‣ Form Enhancements - field groupings, customize step names,
improved conditional processing
Wednesday, January 30, 13

8. Sales Enablement Tool Demo:
Discover, Profiler & Engage
Wednesday, January 30, 13

9. Cloud Connectors & Components
Wednesday, January 30, 13

10. cloud connectors vs. cloud components
‣ Connectors - app that extends Eloqua’s Campaign Canvas.
Functionality to send/retrieve data from outside systems and/or
perform a function
‣ Components – Extends the functionality of Eloqua Landing Pages in
E10. It pulls content or logic from 3rd parties, and displays it on a
landing page, such as Twitter Feeds or Facebook Single Sign On
Wednesday, January 30, 13

11. cloud connectors vs. cloud components
‣ appcloud vs. cloudconnector websites
‣ appcloud.eloqua.com - marketplace to learn about available apps
‣ cloudconnectors.eloqua.com -site where connectors and components
actually live, this is where they are configured and run
‣ Must create a user account on cloudconnectors.eloqua.com (separate
login)
‣ Must have credentials for Eloqua User w/API access
Wednesday, January 30, 13

12. Cloud Connector & Component Feature:
SureShot SafetoSend
Wednesday, January 30, 13

13. FreshAddress SafeToSend
‣ Catches and corrects bad email addresses before they impact database
or deliverability
‣ Cross-references with RFC codes, common errors, and suspect and
malicious addresses
‣ Benefits:
‣ Builds a cleaner database
‣ Maximize email deliverability and response rates
‣ Reduces costs associated with bouncing e-mails
‣ Avoid being blacklisted by ISPs
Wednesday, January 30, 13

14. FreshAddress SafeToSend
‣ Landing Page Cloud Component (pre-entry)
‣ Automatically accept good e-mail addresses
‣ Send an error to submitted
‣ Campaign Canvas or Program Builder (post-entry)
‣ Returned data:
‣ Good Email or “Bad” Reason
‣ Returned Email Address (if found)
Wednesday, January 30, 13

15. FreshAddress SafeToSend
‣ Cost
‣ Option 1: Pay-as-you-go ($250 minimum)
‣ Option 2: Monthly lookup
Wednesday, January 30, 13

16. FreshAddress SafeToSend
‣ How To:
Visit https://sparkplugs.sureshotmedia.com & Sign Up
Campaign Canvas or Program Builder:
(1) Install Cloud Connector in Eloqua instance
(2) Add and Configure Cloud Connector to Canvas or Program
Landing Page Cloud Component:
(1) Register/Validate subdomain in SureShot Account
(2) Enable Cloud Component in Eloqua
(3) Add and Configure Cloud Component on Landing Page with Form
Wednesday, January 30, 13

17. Demo
Wednesday, January 30, 13

18. Ask The Consultant
Wednesday, January 30, 13

19. 8009 34th Avenue South, Suite 300
Minneapolis, MN 55425
P: 763.355.1025
E: info@relationshipone.com
W: www.relationshipone.com
Wednesday, January 30, 13