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Connecting with Audiences Using Facebook
- 1. Eat Smart. Play Hard. Together.: Connec7ng with Audiences Using FaceBook Julie Garden‐Robinson, Ph.D., LRD Associate Professor and Food & Nutri>on Specialist
- 2. Social Networking in Plain English Source: YouTube.com hEp://www.youtube.com/watch?v=6a_KF7TYKVc
- 3. Overview • Evolu+on of our “Eat Smart. Play Hard. Together.” nutri+on/fitness educa+on program • Incorpora+ng technology (FaceBook) • A few things I’ve learned in the process “Digital Native” “Digital Immigrant” Coopera7ve Extension and Technology: Partners for the Future
- 4. Eat Smart. Play Hard. Together. • Goal: to improve nutri+on and fitness prac+ces among children and families. – Based on USDA‐FNS “Eat Smart. Play Hard.” ini+a+ve – Collabora+on with NDSU Bison Athle+cs Coopera7ve Extension and Technology: Partners for the Future
- 5. Methods to Reach Audiences – Statewide implementa+on of nutri+on lessons – “Role Models” • Athletes • ND Governor’s School • Miss North Dakota • “Regular kids” – Marke+ng techniques Coopera7ve Extension and Technology: Partners for the Future
- 6. Materials and Ac+vi+es • Posters, incen+ve items • Web site: www.ndsu.edu/eatsmart • Video • NewsleXers, games, lessons • Healthy 4‐H Club Recogni+on Program • Radio contest ‐ Athletes visi+ng schools • Carnival • Poster contests • Magazine Coopera7ve Extension and Technology: Partners for the Future
- 7. Sponsors • NDSU Development • Commodity groups: Founda+on – Midwest Dairy • Blue Cross Blue Shield Associa+on • Nutri+on Council – Northarvest Bean • Diete+c Associa+on Growers • Dept of Public – Wheat Commission Instruc+on – School Nutri+on • School Nutri+on Associa+on Associa+on – Beef Commission Coopera7ve Extension and Technology: Partners for the Future
- 8. Posters and Displays Coopera7ve Extension and Technology: Partners for the Future
- 10. Billboards Coopera7ve Extension and Technology: Partners for the Future
- 11. Incentives and reminders Coopera7ve Extension and Technology: Partners for the Future
- 16. Premier of video: Eat Smart. Play Hard. Thundar’s New Game Plan featuring NDSU’s Thundar July 24, 2007 Coopera7ve Extension and Technology: Partners for the Future
- 17. Magazines -- and Autographs Coopera7ve Extension and Technology: Partners for the Future
- 18. Web site: www.ndsu.edu/eatsmart Coopera7ve Extension and Technology: Partners for the Future
- 19. Use of Social Networking • February 2009: Met with Web master, Bob Bertsch, to design FaceBook page – RSS feeds with nutri+on ar+cles for fans and friends – Video link on YouTube, PSAs – Ask an expert, wall pos+ngs • Created FaceBook and updated Web site • Launched in March 2009, Na+onal Nutri+on Month – then had an interrup+on! Coopera7ve Extension and Technology: Partners for the Future
- 20. Swamped in North Dakota Coopera7ve Extension and Technology: Partners for the Future
- 22. Photo source: http://www.boston.com/bigpicture/2009/03/red_river_flooding.html Coopera7ve Extension and Technology: Partners for the Future
- 23. Play Hard? Photo source: http://www.boston.com/bigpicture/2009/03/red_river_flooding.html Coopera7ve Extension and Technology: Partners for the Future
- 24. Use of Social Networking Fargo uses social networks to fight floodwaters By PATRICK CONDON, Associated Press Writer Thu Mar 26, 5:27 pm ET “Heading to 2825 Lilac Lane in North Fargo — needs to be raised another 2 feet." When city officials needed volunteers at other dikes, Tobosa suggested sekng up a Facebook group. By Thursday, it had aXracted more than 4,550 members . . . Coopera7ve Extension and Technology: Partners for the Future
- 25. TwiXer • TwiXer allows users to post a constant stream of sentence‐sized thoughts, observa+ons and informa+on. • "I realized a quick way to check it would be to set up a TwiXer feed," said Elseth, who just closed on a house next to the river. "Naturally I'm preXy interested in the flood level." Coopera7ve Extension and Technology: Partners for the Future
- 26. Gekng the Word Out During Times of Crisis with Technology • Web sites, FaceBook, TwiXer, YouTube all used as communica+on tools • Food and nutri+on informa+on: Flooded food, drinking water safety, cooking without power, emergency food supplies Coopera7ve Extension and Technology: Partners for the Future
- 27. “Eat Smart. Play Hard. Together.” FaceBook Page www.ndsu.edu/eatsmart Coopera7ve Extension and Technology: Partners for the Future
- 28. What I’ve learned • Stay tuned in to technology and its use in our field. • Get some professional technology assistance as needed. Coopera7ve Extension and Technology: Partners for the Future
- 29. Poten+al Uses of FaceBook, Other Social Networking Tools • Reaching networks of audiences • Fast way to connect with people • Role for crisis situa+ons and dispelling untruths? • Gekng volunteer athletes for Eat Smart project • Chance to show personality "Done bagging for the night. Step 1: Scotch. Step 2: Bed." Coopera7ve Extension and Technology: Partners for the Future
- 30. Challenges with Linking Social Networks with Nutri+on Educa+on • Informa+on can be easily ignored • Time investment • How do you evaluate? – Can use “analy+c” features of FaceBook – Can count friends, fans • An area in need of research Coopera7ve Extension and Technology: Partners for the Future
- 31. Eat Smart. Play Hard. Together.: Connec7ng with Audiences Using FaceBook Julie Garden‐Robinson, Ph.D., LRD Associate Professor and Food & Nutri>on Specialist