1. Answering America’s
Business Challenge in Africa
SSAFTA
South Sudan-American Friendship and
Trade Association
Partnerships for Market Growth
and Opportunity Development
in the new nation of
South Sudan
October 2011
SSAFTA is a registered 501(c)6 non-profit organization

2. Overview
1 Introduction
2 SSAFTA Mission
3 Operations Concept
4 Sector Examples
5 Conclusion
© 2011 SSAFTA

3. Introduction
Several factors are converging to
make a compelling argument for
increasing America’s trade and investment
presence in Africa.
The SSAFTA concept is simple. A trade
association can provide critical linkages
between small and midsize businesses
with markets that they do not have the
time and/or resources to develop.
© 2011 SSAFTA

4. South Sudan and America -
friends helping each other
Benefits to South Sudan Benefits to America
 South Sudanese owned  Export opportunities for
and operated companies U.S. manufactured
 Expand existing business products
 New enterprise start-ups  Expansion opportunities
 Reliable products and with South Sudan labor
services from America  Consulting service sales
 Jobs, jobs, jobs… to South Sudan private
for South Sudanese and public sectors
workers  Jobs and revenues for
American companies
© 2011 SSAFTA

5. SSAFTA Mission
...to promote jobs,
economic
development,
educational
opportunities, and
public/private
exchanges between
South Sudan and
America
© 2011 SSAFTA

6. Key to our mission is our MOA with
South Sudan Chamber of
Commerce, Industry, and Agriculture
© 2011 SSAFTA
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7. Operations Concept
© 2011 SSAFTA

8. Sector Examples
Partnership opportunities are ready today!
 Energy
 Health Care
 Construction
 Agriculture
 Education
 Tourism
© 2011 SSAFTA

9. Energy - Solar
South Sudan Business American Business
 South Sudanese teams  Export opportunities for
trained in electrical and American know-how,
solar installation products and services
 New and expanded  Attractive market
enterprises by Diaspora conditions: no power grid;
and local entrepreneurs lots of sunshine
 Energy solutions "Demand and incentives in critical
delivered to schools, …markets have fallen, leaving a
glut of supply."
clinics and offices NPR - "Solar Titan Faces Funding Worries After Solyndra"
by PETER O'DOWD
© 2011 SSAFTA

10. Not this…
But this!
© 2011 SSAFTA
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11. Energy - Wind
South Sudan Business American Business
 Local skills improvement  Export opportunities for
for installations and American-manufactured
servicing products and services
 Opportunities for
local manufacturing
in South Sudan
 Efficient energy
delivery for remote
locations
© 2011 SSAFTA

12. Health Care
South Sudan Business American Business
 Local skills increased in  Export medical equipment
the latest treatments and  Pharmaceutical exports
technologies  Bio-technology solutions
 Improved health and service opportunities
conditions among the  Retail OTC supply sales
citizens of South Sudan
 Rapid response mobile
 Better response to needs medical facility sales
of remote villagers
 Retail OTC outlets
© 2011 SSAFTA

13. Not this…
But
this!
http://www.mmicglobal.com/MobileSurgeryUnit
© 2011 SSAFTA

14. Construction - Roads
South Sudan Business American Business
 South Sudanese  Opportunities to export
construction companies American equipment and
 Year-round commerce specialty construction
with improved roads materials
during rainy season
The Dwight D. Eisenhower System of
 Avoidance of disputes Interstate and Defense Highways… must
caused by off-road surely be the best investment a nation
traffic diversions and ever made.
“40 Years of the US Interstate Highway System: An Analysis”
infringements Wendell Cox & Jean Love for the American Highway Users Alliance
© 2011 SSAFTA

15. Not this…
But this!
http://www.megadeckrigmats.com/temporary-roads-and-ground-protection-mats.php
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16. Construction - Building
South Sudan Business American Business
 Building materials  Machinery and equipment
manufacturing export opportunities
 Increased productivity  Business management
 Warehouse construction consulting services
and storage
 Wholesale and
retail sales
 Existing and new
transportation
http://www.globalmachinemarket.com/Block_Machines/Level_III.html
companies
© 2011 SSAFTA

17. Agriculture
South Sudan Business American Business
 Small and large-scale  Equipment and
farming machinery manufacturers
 Crop diversity
 Increased yields
 Sustainable food support
from local sources
 Agricultural exports to
east African countries
 Jobs, jobs, jobs…
© 2011 SSAFTA

18. Education
South Sudan Business American Business
 Private, for-profit  Technical school
technical training institute  Laboratory equipment
 Increased skills for more manufacturer
effective local workforce  Teaching materials
publisher
Private technical
training works in
the U.S., why not
in South Sudan?
© 2011 SSAFTA

19. Tourism
South Sudan Business American Business
 Hospitality enterprises  Travel agencies
 Travel guest services  Export accommodation
 Restaurants & cafes furnishings and products
 Road, air, river  Equipment and gear
transportation companies manufacturers
 Salon and spa services
 Adventure guide services
 Culinary school
© 2011 SSAFTA

20. SSAFTA is ready
To seize these opportunities
For our country partners
 South Sudan
 Canada
 United States …for the
For our members development of
South Sudan …for the
 Individual
American
 Business economy
 NGO
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21. South Sudan
welcomes American
business
The time is right
for SSAFTA
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22. info@SSAFTA.org www.SSAFTA.org
SSAFTA is a registered 501(c)6