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Scope of Education in Rural India Scope of Education in Rural India
Index  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change & Evolution  in the Education Scenario  in Rural India in last 5 years
Lets look at few figures to understand the growing Rural Education Trend  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How the Education Perception is changing…. ,[object Object],[object Object],[object Object],[object Object]
How the Occupation Perception is changing…. ,[object Object],[object Object],[object Object],[object Object]
TG Aspirations, Perception &   Growth
How the TG sees themselves…. Learning new technologies Independent & Working in offices
[object Object],25-11-11 Lets further understand the TG
The Students ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Parents ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object]
TG Segmentation ,[object Object],[object Object],[object Object]
Students Aspirations & Perception towards Educational Institutes ,[object Object],[object Object],His Aspirations ,[object Object],[object Object],[object Object],His Perception towards Institutes
[object Object],[object Object],[object Object],[object Object],Working Population (pursuing education) Aspirations & Perception towards Educational Institutes
Job Preferences Why these Jobs ? ,[object Object],[object Object],[object Object],Package is average but requires formal  training
Education Market  Scope of Evolution
How the Education Market is evolving…. More & More Educational Institutes are coming in existence in Rural & Semi-urban towns
[object Object],[object Object],[object Object],Education Market Understanding
Scope of Educational Institutes  in Rural & Semi-Urban Towns Scope of Educational Institutes is assessed on the basis of number of seats that are occupied in a semester 120 Seats Occupancy 300 Seats Occupancy 500 Seats Occupancy
Lets see an example for Industry Scenario …..
v Rajasthan  Scope of Education Institutes  ~500 seats ~300 seats ~120 seats Non Technical & Technical Courses are also offered  Courses offered are English Accounts & Networking High Potential Medium Potential Low Potential
Current Focus – Deeper Penetration based on  potential Alwar  as a medium  potential market targets to  reach out to  Villages  deep down 60-70 kms Ajmer  as a high  potential market targets to  reach out to  Villages around  40-50 kms
Institutes Scan - Alwar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],25-11-11
Alwar as a Market Limited hangout joints for the students in and around the villages.  Eating joints are near Bus Stands and at small market place in the village. ,[object Object],[object Object],[object Object]
Digitized Way of Teaching
Digitized Way of Teaching  ,[object Object],[object Object],[object Object]
Digitized Way of Teaching  Challenges ,[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object]
Agency Role in meeting the Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agency Role in meeting the Challenges
Thank You

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Scope of Education in Rural India PPT | Future of Education in Rural Areas | RC&M India Experiential Rural Marketing Firm

  • 1. Scope of Education in Rural India Scope of Education in Rural India
  • 2.
  • 3. Change & Evolution in the Education Scenario in Rural India in last 5 years
  • 4.
  • 5.
  • 6.
  • 8. How the TG sees themselves…. Learning new technologies Independent & Working in offices
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Education Market Scope of Evolution
  • 18. How the Education Market is evolving…. More & More Educational Institutes are coming in existence in Rural & Semi-urban towns
  • 19.
  • 20. Scope of Educational Institutes in Rural & Semi-Urban Towns Scope of Educational Institutes is assessed on the basis of number of seats that are occupied in a semester 120 Seats Occupancy 300 Seats Occupancy 500 Seats Occupancy
  • 21. Lets see an example for Industry Scenario …..
  • 22. v Rajasthan Scope of Education Institutes ~500 seats ~300 seats ~120 seats Non Technical & Technical Courses are also offered Courses offered are English Accounts & Networking High Potential Medium Potential Low Potential
  • 23. Current Focus – Deeper Penetration based on potential Alwar as a medium potential market targets to reach out to Villages deep down 60-70 kms Ajmer as a high potential market targets to reach out to Villages around 40-50 kms
  • 24.
  • 25.
  • 26. Digitized Way of Teaching
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Agency Role in meeting the Challenges