Ohana Place is a proposed mid-rise residential condominium development in Las Pinas, Philippines. It will consist of 7 buildings with 738 units ranging from 2-3 bedrooms. Unit prices will range from PHP 2.26M to PHP 5.25M. The development will have Hawaiian-inspired amenities like a curvilinear swimming pool with an island bar and water slides to provide a resort-style living experience for residents. It is located near commercial areas, schools, and hospitals in Las Pinas for convenience.

3. Location Map Ohana Place SM SOUTHMALL TOYOTA ALABANG ALABANG-ZAPOTE ROAD

5. MARKET STUDY / COMPETITIVE LANDSCAPE

7. HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE

8. HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE

9. 6. HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE

10. INFINITY VICTOR TH GREENLANE ET HOMES FONTERRA MERIDA CASA CALIFORNIA HAMILTON HEIGHTS TERESA PARK PONTE VERDE BERKLEY PLACE

18. UNIT MIX INVENTORY & UNIT PRICE – LAS PINAS UPPER-MID/HIGH-END

20. UNIT MIX INVENTORY & UNIT PRICE – CAVITE PROJECTS

25. PRIMARY TARGET MARKET

28. Upgraders Strategic Location Hawaiian-inspired amenities, and Recreational Facilities Property Management Services Get home and have an early dinner with your wife & kids Allow kids to enjoy the amenities . Relax in the pool and have fun having picnic with family and neighbors Tone and flex muscles in the fitness gym or dance halls Accessible to the workplace and school. Travel time & traffic are minimized allowing you & your family to spend more time on bonding moments & activities you love No need to travel to far away resorts and recreational areas as we have a resort- like amenities complete with essential facilities and property management services Growing families looking for a place that is accessible to everything important to them The family’s need for fun and enjoyment, as well as hassle-free life Link to Product/ Amenity Activities & Experience Benefit Emotional Need

29. Upgraders 24-hr security Gated Entrance Perimeter Fence Your kids are safe and free to have a stroll and play within OP. Less worries for the busy parents. OP offers a fully secured home environment enveloped in a Hawaiian-inspired residential development. Working parents yearn for a secured & peaceful environment for their family to live in Link to Product/ Amenity Activities & Experience Benefit Emotional Need

30. SECONDARY TARGET MARKET

33. Early-Nesters Strategic Location Affordability Flexible payment terms Get home and have an early dinner with your wife & kids Spend some quality time teaching your kids lessons/homework from school Go shopping every month like you use to without worrying where to get your next house purchase payment. Accessible to the workplace. Travel time & traffic are minimized allowing you & your family to spend more time on bonding moments & activities you love A true value-for-money purchase that gives you a lot at a price that will not empty your bank account. Young couple starting a family needs to find work & family life balance to nurture their budding relationship A family searching for a good home deal that would allow them enjoy value-added features (amenities, services, facilities) not usually found in their subdivisions/ residences. Link to Product/ Amenity Activities & Experience Benefit Emotional Need

34. PROJECT NAME & LOGO

36. OHANA PLACE HAWAII The shape of Ohana Place imitates the configuration of the Hawaiian islands CONCEPT ANALOGY

39. PANTONE GUIDE

40. VALUE PROPOSITION

41. VALUE PROPOSITION What : The only Hawaiian–inspired mid-rise residential community in Las Piñas Where : That offers a true Hawaiian resort ambiance How : For the underserved families with modest income Who : Aspiring to live in a secured and harmonious themed-resort community Why : Closest to central business district in the south of Metro Manila When : in increasing compromises due to daily stress

42. The project offers a distinct Hawaiian-resort ambience right from the entrance gate to building facades, and the central amenity area, which consists of a curvilinear swimming pool, an island bar with coconut trees and huts, and water slides and cascades ---- all aimed towards giving its residents a resort lifestyle of total fun and relaxation. Uniquely Hawaiian-inspired residential development

43. The project is strategically located along Alabang-Zapote road and is a short-drive away from SM Southmall. It is also close to the city’s main commercial and retail establishments, finest schools, modern hospitals, public transports and very accessible via major thoroughfares. Great location

44. It is a gated and secured community development and has exclusive facilities and amenities for comfortable living, and which also encourage neighbors to interact and blend harmoniously. Fosters Secured and Harmonious Community

45. A professional property management team will ensure the upkeep and maintenance of the whole development even after it has long been sold out. Aside from handling maintenance of facilities, the team will also organize community activities that encourage the neighborhood to bond and live harmoniously, enhancing the community’s living environment. Offers essential property management services

46. CONCEPT STATEMENTS

47. Ohana Place, inspired by Modern Polynesian theme, offers relaxed living by bringing together wide open landscape with lush tropical greenery, resort-like amenities with the convenience of professional property management service in one secured community. Here, elements unify to provide you the feel and spirit of Hawaiian living within the comforts of your home. Campaign Message

48. Imagery

49. Print Ad Concept

50. Print Ad Copy

51. PROJECT IN FOCUS

52. Hanalei Lanai Kauai Lanikai Anahola Maui Honolulu PROJECT IN FOCUS Site Development Plan

60. * Tandem unit = Two (2) 42.00 sqm units PROJECT IN FOCUS Unit Mix 738 35 140 7 7 279 235 TOTAL 9% 19% 1% 1% 38% 32% % 3BR 3BR 2BR 2BR 2BR 2BR 5 5 5 5 5 5 5 84.00* (G) Honolulu (F) Maui (E) Anahola 42 32 27 42 42 47 47 49.50 35 25 20 35 35 40 45 42.00 (D) Lanikai (C) Kauai (B) Lanai (A) Hanalei BLDG 1 1 1 1 1 1 1 60.00 79 20 1 109 20 1 109 20 1 TOTAL 66.00 51.00 119 20 1 124 20 1 109 20 1 89 20 1

61. PROJECT IN FOCUS Unit Floor Plan – 42.00 SQ.M. Facing Amenities

62. PROJECT IN FOCUS Unit Floor Plan – 49.50 SQ.M. Facing Amenities

63. PROJECT IN FOCUS Unit Floor Plan – 51.00 SQ.M. Facing Amenities

64. PROJECT IN FOCUS Unit Floor Plan – 60.00 SQ.M. Facing Amenities Prime 2-BR unit, only 1 per building, located at UG

65. PROJECT IN FOCUS Unit Floor Plan – 66.00 SQ.M. Facing Amenities

66. PROJECT IN FOCUS Unit Floor Plan – 84.00 SQ.M. Facing Amenities

67. PROJECT IN FOCUS Unit Finishes Painted ficemboard finish Toilet & Bath Granite finish countertop with complete cabinet system D. KITCHEN AREA Painted plain cement finish Living / Dining / Kitchen / Bedrooms B. WALL FINISHES Painted finish Interior Walls Painted plain cement finish above tile Toilet & Bath 30x30cm Ceramic tiles with pebble wash-out Balcony C. CEILING FINISHES TURNOVER FINISHES 20x20cm Ceramic tiles Toilet & Bath Low-maintenance resilient flooring with baseboard Living / Dining / Kitchen / Bedrooms A. FLOOR FINISHES

75. PROJECT IN FOCUS Pricing * Honolulu Building Covered Parking Php 380,000 Php 2.26M – 2.60M 42 sqm Php 2.92M – 3.12M 49.5 sqm Php 3.06M 51 sqm 2-BR Php 3.55M 60 sqm Php 4.62M – 5.25M 3-BR Tandem (84 sqm) Php 3.85M – 4.32M 3-BR (66 sqm) Price Range Unit Type

77. PROJECT IN FOCUS Sample Computation

79. PROJECT IN FOCUS Sales Office & Model Unit Honolulu 49.50 sqm

81. PROJECT IN FOCUS Sales Target 150 30 30 28 31 31 TOTAL 27 6 6 5 5 5 International 27 6 6 5 5 5 E-Broker 32 6 6 6 7 7 Division 3 32 6 6 6 7 7 Division 2 32 6 6 6 7 7 Division 1 TOTAL NOV OCT SEP AUG JUL CHANNEL

82. END OF PRESENTATION