Presented to the Icehouse Business Incubator consultants.
Summary of what is and is not native advertising, how it fits into content marketing and why it's important for small business startup marketing.
2. Native advertising is a web
advertising method in which the
advertiser attempts to gain attention
by providing content in the context of
the user's experience
16. Embrace change.
“The media industry is bifurcated into two
distinct worlds: the struggling traditional
segment that longs for a simpler, more
profitable past that will never return; and
the vibrant, entrepreneurial segment that
is reinventing the industry before our eyes.
The simple act of choosing to live on the
new, wide-open frontier is a powerful step
toward success.”
Upworthyhttp://www.upworthy.com/Most media companies, when they’re trying to decide about the quality of their content, they hire an editor they really trust to make a judgment. Here, it’s like, ‘Let’s build a tool.’ It just shows our very different mindset of building a virality machine here.Peter Koechley, co founder of Upworthy quoted by Jeff Bercovici in ForbesAt best, things online are usually either awesome or meaningful, but everything on Upworthy.com has a little of both. Sensational and substantial. Entertaining and enlightening. Shocking and significant.
BuzzFeed
MashableBrandSpeak labelinghttp://mashable.com/category/brandspeak/BrandSpeak is a program that gives voice to Mashable advertisers' best content.