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Platform and Developer  Business Unit Corporate Presentation 2008
Bridging the Engagement Gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Is Redefining the Rules of the Game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Users Expectations Are on the Rise ,[object Object],[object Object],[object Object],[object Object]
Why These Trends Make RIA Relevant to Your Business Proven Productivity Reach Rich Create highly interactive,  expressive applications  that deliver more  value to end users. Deploy with the  widest reach in the world to any major  operating system across the web, desktops, and devices. Design, develop,  and deploy faster with  best-in-class tools,  frameworks,  servers, services, and runtimes. Be confident with  Adobe’s long- standing commitment  to openness that our technologies will evolve and  interoperate  with the open web. Adobe’s RIA technologies enable developers and designers to build and deploy the most engaging applications with the greatest reach across the browser, the desktop, and devices.
Adobe Technology Platform Designer/Developer Tools Adobe Creative Suite® 3 Adobe Flex Builder™ Servers/Services Adobe ColdFusion® Adobe LiveCycle® Adobe Flash Media Server Adobe Acrobat Connect Adobe Flash Cast™ Adobe Scene7 Applications Adobe® Media Player Frameworks Clients Adobe  AIR™ Adobe  Flash®  Player Adobe Buzzword™ Adobe Acrobat® Connect™ Ajax Adobe Flex® Adobe  Reader®
Flash Player Adoption Source: NPD  September 2003 – March 2006;  Millard Brown  September 2006 – March 2007 3 months 0 10 20 30 40 50 60 70 80 90 100 6 months 9 months 12 months Flash Player 9 Flash Player 9  90% worldwide in  June 2007
What Is Adobe AIR? Coders Adobe AIR is a cross–operating system runtime that enables you to use your existing skills, code, and tools to build powerful rich Internet applications for the desktop. Consumers Adobe AIR enables you to have your favorite web applications with you all the time. CEOs With Adobe AIR, you can deploy branded rich Internet applications on the desktop that give you a closer connection to your customer.
Competitive Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: E*TRADE Germany  Challenge E*TRADE  wanted to expand its portfolio of services and provide customers with the same quality of information previously available only to professional brokers. Adobe Solution   Using Adobe Flex, E*TRADE Germany developed a rich Internet application that leverages push technology to give customers uninterrupted access to real-time trading information via any web browser. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: eBay  Challenge eBay wanted to create a more efficient shopping experience that delivers e-commerce solutions when and where customers want them. Adobe Solution  eBay Desktop, built on Adobe AIR, is a powerful, easy-to-use desktop application that delivers a next-generation online shopping solution with a branded, desktop experience.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Salesforce.com and Model Metrics  Challenge   Model Metrics, a Salesforce.com partner, wanted to deploy an enterprise solution that could manage, coordinate, and analyze even the most complex pharmaceutical business process—all on-demand—in online, offline, and occasionally connected environments. Adobe Solution  Using   Adobe AIR and Adobe Flex in conjunction with  the Salesforce.com platform, Model Metrics created Accelerate4Pharma—the most comprehensive solution for managing pharmaceutical marketing, sales, and customer service processes on the market. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: AOL  Challenge AOL strives to deliver its brand in ways that enable  people to easily engage with content when and where they choose.  Adobe Solution  With the launch of Top 100 Videos—AOL's next-generation desktop application built on Adobe AIR—AOL is able to deliver content in a dynamic desktop application that people can enjoy, customize, and share. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adobe AIR Capabilities Mac, Windows, Linux® Adobe AIR APIs Cross-OS  Application Integrated Rendering Integrated DOMs and  Scripting Flash HTML Flex ActionScript™ XML Audio Video HTML JavaScript XML CSS File System Access Network Detection Notifications Application Update Drag and Drop Local Database PDF PDF Flash HTML

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41218

  • 1. Platform and Developer Business Unit Corporate Presentation 2008
  • 2.
  • 3.
  • 4.
  • 5. Why These Trends Make RIA Relevant to Your Business Proven Productivity Reach Rich Create highly interactive, expressive applications that deliver more value to end users. Deploy with the widest reach in the world to any major operating system across the web, desktops, and devices. Design, develop, and deploy faster with best-in-class tools, frameworks, servers, services, and runtimes. Be confident with Adobe’s long- standing commitment to openness that our technologies will evolve and interoperate with the open web. Adobe’s RIA technologies enable developers and designers to build and deploy the most engaging applications with the greatest reach across the browser, the desktop, and devices.
  • 6. Adobe Technology Platform Designer/Developer Tools Adobe Creative Suite® 3 Adobe Flex Builder™ Servers/Services Adobe ColdFusion® Adobe LiveCycle® Adobe Flash Media Server Adobe Acrobat Connect Adobe Flash Cast™ Adobe Scene7 Applications Adobe® Media Player Frameworks Clients Adobe AIR™ Adobe Flash® Player Adobe Buzzword™ Adobe Acrobat® Connect™ Ajax Adobe Flex® Adobe Reader®
  • 7. Flash Player Adoption Source: NPD September 2003 – March 2006; Millard Brown September 2006 – March 2007 3 months 0 10 20 30 40 50 60 70 80 90 100 6 months 9 months 12 months Flash Player 9 Flash Player 9 90% worldwide in June 2007
  • 8. What Is Adobe AIR? Coders Adobe AIR is a cross–operating system runtime that enables you to use your existing skills, code, and tools to build powerful rich Internet applications for the desktop. Consumers Adobe AIR enables you to have your favorite web applications with you all the time. CEOs With Adobe AIR, you can deploy branded rich Internet applications on the desktop that give you a closer connection to your customer.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Adobe AIR Capabilities Mac, Windows, Linux® Adobe AIR APIs Cross-OS Application Integrated Rendering Integrated DOMs and Scripting Flash HTML Flex ActionScript™ XML Audio Video HTML JavaScript XML CSS File System Access Network Detection Notifications Application Update Drag and Drop Local Database PDF PDF Flash HTML