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Jonathan Douglas

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Creating a national youth reading culture Jonathan Douglas Director National Literacy Trust
 
[object Object],[object Object]
Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reading at 11 - skills 87% 82% Girls 82% 75% Boys 2003 1998
Reading at 11 - enjoyment Source: Sainsbury & Schagen 2004 75% 85% Girls 55% 70% Boys 2003 1998
A reader is… ,[object Object]
A reader is…
Self defining “non-readers” ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
More research… ,[object Object],[object Object]
So reading is seen by young people as ,[object Object],[object Object],[object Object],[object Object]
So how do you ,[object Object],[object Object],[object Object]
Approach 1: Work with popular culture “Reading the Game”
Approach 2: Start with what they love
Approach 3: Make it social “Head Space”
Approach 4: Promote all reading
[object Object],[object Object],[object Object]

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Jonathan Douglas