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Don Graff Automotive Consulting
Don Graff Automotive Consulting

A presentation on why traditional media is ineffective and how Social Media and In Bound Marketing is the new alternative.

BusinessTechnology
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MAKE YOUR WEBSITE GENERATE MORE LEADS
Outbound Marketing
Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
Marketing Has Changed 1950 - 2000 2000 - 2050
Inbound Marketing Blog SEO Social Media
Inbound Marketing Convert Get Found ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What HubSpot Software Does
 
Of Course You’re Skeptical
Social Media Is Now a Staple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr: anitacanita Flickr: sierravalleygirl
Today: Social Media Matters, Too
Your Dealership Already Have the Skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convert with Micro Sites Target Market Website Visitors Leads Opportunities Customers Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads). A cost becomes a benefit.
http://Twitter.Grader.com
http://Facebook.Grader.com
Track Referrals Twitter (5.1%) Webinars (9%)
Measure the Whole Funnel Website Visitors Customers
How to Track Your Funnel Track visitors. Track leads. Track customers.
Track Conversions Traffic to HubSpot.com Selected Channels   Visitors Leads Conversion Customers Net Conversion Twitter 3,289 554 17% 12 0.4% Facebook 504 75 15% 6 1.2% Stumbleupon 511 28 5% 1 0.2%
Final Thoughts …
Build Leverage
Too Many Pieces to Put Together! d.j.k. on flickr
We Help Put the Pieces Together

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