Survey of top 50 Winery Fan Pages on Facebook conducted July 2009

1. Winery Pages on Facebook
You bet!
Top 50 Survey Results
July 2009
Copyright 2009 Viralvines.com

2. Top 50 Survey Results
● Survey undertaken shortly after release of Facebook research
conducted on June 23, 2009.
● Wineries using Facebook? You bet!
● Building Wine Fans on Facebook. A Moment in time.
● Survey requests were sent to the top 50 wineries (based on
number of fans) on Facebook as of June 23, 2009
● Survey consisted of multiple choice questions
● Results were not tallied for two weeks to provide time for response
● Survey results are reported as of July 15, 2009 based on a 28%
response rate
● Questions: Contact Richard at richard@viralvines.com
Copyright 2009 Viralvines.com

3. Survey Key Data
● 36% of the fan pages were started within last six months
● 71% use email or a newsletter to drive traffic to the fan page
● 57% assign page responsibility to one person with multiple
people contributing
● 64% find events and new offerings to be the most important
applications
● 93% use other social marketing sites with 83% using Twitter
● 71% feel greatest benefit is better understanding of and better
alignment with their customers
Copyright 2009 Viralvines.com

4. Question:
Approximately when was the winery fan page created?
7.1%
21.4%
More than 1 year ago
Less than 1 year ago
Less than 6 months
35.7% ago
Less than 3 months
ago
35.7%
Copyright 2009 Viralvines.com

5. Question
Question:
What activities are you using to attract fans to
your winery page?
12
10
8
6
4
2
6%
0
PPC/Facebook Messages sent to fans Contest or similar None
Widget or similar PPC/Other Site Email or Newsletter Other
Copyright 2009 Viralvines.com

6. Question:
How is your Facebook fan page supported?
14.3%
Single Person
Assigned/Multiple
Contributors
Single Person
57.1% 28.6% Assigned
Multiple People
Assigned
Copyright 2009 Viralvines.com

7. Question:
Which applications seem to be of most
interest to the fans?
10
9
8
7
6
5
4
3
2
1
0
Photos Favorites Discussions/Awards Discussions/Green
Events Videos Discussions/New Offerings Discussions/Methods Other
Copyright 2009 Viralvines.com

8. Question:
Does you Winery participate in or use other
Social media or networking sites?
12
10
8
6
4
2
0
Twitter LinkedIn Wine2.0 Open Wine Consortium Blog Other
93% Use other sites
Other: = MySpace, photobucket, flickr
Copyright 2009 Viralvines.com

9. Question:
What benefits have you achieved from investing
in a Facebook fan page?
12
10
8
6
4
2
0
Increment fans wine club Increased Interest Business Relationships No Benefit
Incremental sales Increased stories Better Alignment New Partners None of the above
Copyright 2009 Viralvines.com

10. Survey Summary
● Fan pages are a relatively new activity with most less than 1
year old
● A mix of traditional (email/newsletters) and social media (PPC)
methods are used to drive traffic to these pages
● Strong majority assign one person to manage but have multiple
people contribute
● Over 90% have investments in social media beyond Facebook
alone
● The greatest benefit noted is a better understanding of and
better alignment with current or prospective customers
Copyright 2009 Viralvines.com