Hootsuite is a very effective social media management tool. Learn how to use hootsuite more effectively with very practical tips that will help with your social media marketing.

1. Ian Cleary
@iancleary
www.razorsocial.com

2. The following outlines WAYS
you can leverage Hootsuite functionality
to use it effectively.

3. 1. Setting up a at a conference
If you go to a conference and
want to keep track of the
conversation…
…the best way to do this is to set up
a stream filtered by the hashtag
for the conference.

4. Here’s how…
1
Select SEARCH
2
Enter in your HASH TAG
3
Save as Stream

5. After you are finished the
conference you could remove the
stream.
You could also set up this search just to
search through specific topics on Twitter
or search based on locations.

6. 2. within Streams
Hootsuite allows you
to divide up content into
streams (columns of filtered data)…
…you can perform searches based on
content that is within that
specific stream.

7. Here’s how…
2
Choose the option- KEYWORD
1
3
Select DOWN ARROW
Type in your KEYWORD

8. 3. Creating streams
Streams are the columns of information
you display within Hootsuite.
Example: You can have a stream which displays
when your name is mentioned or for a
particular hash tag.

9. It’s better to have multiple tabs and then have
relevant streams within those columns.
Click on any of the tabs highlighted. There can be
multiple streams displayed relevant for each tab.
TABS

10. 4. Hootsuite List Management
Within Hootsuite there is List Management
functionality that allows you to drag and drop people
you follow (or follow you) into lists.

11. 5. Distributing your blog content using an
If you have a blog you
can automatically set up
the blog within Hootsuite…
…and get Hootsuite
to automatically send
out new posts for that blog.

12. Here’s how…
1
Select Option
2
Select RSS Feeds 3
Add your RSS Feeds

13. More RSS details…
When you are adding your RSS feed you’ll need to provide
the following information:
Profile to send feed items to – This is not necessarily
twitter, this could also be Facebook or other platforms
supported by Hootsuite.
Check this feed for new posts every – This will
automatically check your feed to look for new posts, the
default this is set to 24 hours.

14. Here’s more…
Prepend text for each message:
Automatically add text into the
start of any post sent out.
Include text from post in messages:
depends on the length of the post.
Prepend text to each message:
put additional text at the start of
each post.
URL Shortener: shortens the links
so that more can be fit in a tweet.

15. www.razorsocial.com