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CLOUD 2000s +
                                                                   Cloud Computing,
                                                                   Anytime, Anywhere Info
                                         INTERNET Mid ‘90s
                                         Browsers, Email, eCommerce,
                                         Hosting, Wi-Fi, Web 2.0

                    CLIENT/SERVER Mid ‘80s
                   Distributed Computing
                   PCs and Software

Mainframes Prior to ’80s
Centralized Resources
Large Scale Applications
35


$780B
Reduce CAPEX & OPEX                       Latest Versions , No Upgrade Burdens
                 TCO
                                                   Predictable & Pay per Use                  Choice, Flexibility & Agility


                                                   Focus on Market Differentiation            Merger, Acquisition & Divestitures


                                                   Energy Efficiency                          Up and Running Quickly




Survey of 318 customers on satisfaction with
Cloud noted “top 3 pros were i) no in-house                            2012, 20% of businesses will own no IT
maintenance (57%), ii) shorter rollout (49%),                          assets.
iii) usable anywhere via internet (46%).”                              Gartner, Gartner Highlights Key Predictions for IT Organizations and
                                                                       Users In 2010 and Beyond, January, 2010
Burton Group, “Gartner and Burton Group SaaS Surveys: Same
High-Level Findings, Different Conclusions.” Craig Roth July, 2009.
What is the cloud   marvin korves - chicago tour
What is the cloud   marvin korves - chicago tour
What is the cloud   marvin korves - chicago tour
What is the cloud   marvin korves - chicago tour
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What is the cloud marvin korves - chicago tour

  • 1.
  • 2. CLOUD 2000s + Cloud Computing, Anytime, Anywhere Info INTERNET Mid ‘90s Browsers, Email, eCommerce, Hosting, Wi-Fi, Web 2.0 CLIENT/SERVER Mid ‘80s Distributed Computing PCs and Software Mainframes Prior to ’80s Centralized Resources Large Scale Applications
  • 4.
  • 5. Reduce CAPEX & OPEX Latest Versions , No Upgrade Burdens TCO Predictable & Pay per Use Choice, Flexibility & Agility Focus on Market Differentiation Merger, Acquisition & Divestitures Energy Efficiency Up and Running Quickly Survey of 318 customers on satisfaction with Cloud noted “top 3 pros were i) no in-house 2012, 20% of businesses will own no IT maintenance (57%), ii) shorter rollout (49%), assets. iii) usable anywhere via internet (46%).” Gartner, Gartner Highlights Key Predictions for IT Organizations and Users In 2010 and Beyond, January, 2010 Burton Group, “Gartner and Burton Group SaaS Surveys: Same High-Level Findings, Different Conclusions.” Craig Roth July, 2009.

Notas do Editor

  1. Key points:Not just Web apps or leveraging a third-party’s datacenter but a fundamental shift in the way IT is deliveredFrom a competitive standpoint important to broaden the concept of cloud beyond Microsoft’s data-centers and across devices.Script:“the cloud” was originally coined to describe the otherness of the Internet but, increasingly, it is synonymous with the move to “cloud computing” or “cloud services”. As with many topics that blend technical subjects with business hype there are a number of competing definitions. Many of Microsoft’s competitors define the cloud in narrow terms that define the current – and often – restricted subset of offerings. Microsoft has a broad portfolio of offerings and these are available to a wide audience of users including consumers, businesses and governments and so Microsoft’s has bigger ambitions with the cloud and thus its definition of the cloud is necessarily broader.The cloud impacts every aspect of IT and it impacts the users of IT, the administrators and operators of IT, the purchasers of IT and the developers of IT. Because this fundamental impact on IT cuts to the heart of what it means to use the cloud, Microsoft prefers this as the basis for its definition of the cloud: delivering IT as a standardized service.For many, sound reasons, customers and partners will prefer to host the cloud platform and its services in their datacenters, or their partners’ datacenters. Microsoft – almost uniquely – in the software industry believes that the cloud is a software capability that it will provide in its datacenters but which it will sell to customers and partners to run in their datacenters too. So what? Why should I care?
  2. Key Points to Land:Understand that SMB have unique needs and we have been listeningSpeaker Notes:Fact: Small and midsize businesses fuel the growth of today and tomorrow’s economy. We've talked to a lot of businesses in this space to try to understand their reality and the pains and concerns they have over their IT infrastructure. We know that small and midsize businesses are unique and face many different challenges from larger enterprises that have dedicated IT staff and budget. And with the continuing trends of a remote workforce, the importance placed on data security and companies of all sizes moving to the cloud we expect the landscape to continue evolving.Sources:1. Email Tracker 2010, percentage of organizations with mobile email penetration2. + 4. 3. IDC IT SPENDING 2011 (REFERENCE RAY BOGGS, WPC11). 4. U.S. SMBs SHOW STRONG PREFERENCE FOR CLOUD “BUNDLING”5. NSBA 2010 Technology Survey6. IDC – Expected Change in IT Spending – 2011. 7. AMI – Small Business Study – 2011.
  3. Key Points to Land:Small businesses want professional emailSpeaker Notes:Small businesses are looking for professional email, the ability to share calendars and access to documents and contacts from virtually anywhere. Midsize businesses with advanced IT needs desire advanced collaboration capabilities, email archiving and Office Professional Plus as a subscription.But across both small and midsize businesses some of the daily challenges they face remain the same:They want a solution that provides value and is something they can afford.They want to adopt the latest technology that can help their people work smarter.They need to be agile and respond quickly to their customers and changes in the market.They need their IT solutions to be both secure and reliable as well as easy to manage.
  4. Cloud computing is not a return to the mainframe era as is sometimes suggested, but in fact offers users economies of scale and efficiency that exceed those of a mainframe, coupled with modularity and agility beyond what client/server technology offered, thus eliminating the tradeoff.Cloud fundamentally alters the economic landscape and provides us an elastic, scalable, pay-as-you-go model.Along with decrease in computing cost due to scale, cloud enables applications, business models and other workloads that were previously not viable.ElasticityCloud computing provides elasticity that allows your customers to scale their computing resources up or down nearly instantly to meet business needs. Example:Let us think of your customer that needs to bring in additional personnel temporarily when they are executing a large project. Pay-as-you-go model of cloud computing allows them to acquire additional cloud computing resources for the duration of the project. This would not have been the case in the perpetual license model that exists in the client server computing architecture, where the customer would have to acquire the licenses permanentlyCAPEX-OPEX Elimination of CAPEX fundamentally changes the cost structure for projects. With cloud costs are structured as Operating expenses and consequently scale up or down with the scale of services used.With computing resources being opex, the cost varies with scale and minimizes the starting costs or fixed costs of a project and also lowers the cost of failure. Easy to ManageCloud services are also very easy to manage as provisioning and adding/removal of applications is rapid due to automated & scaled management. With this simplification of management and the ease of adding/removing workloads, Cloud allows for low administrative overhead and a very rapid deployment of applications.Customers that have embraced the cloud confirm the value created by the cloud in decreasing administrative costs, accelerating time to market and providing the anytime, anywhere, any screen experience that drive business agility and performance.So once the economics of the cloud are clear, it explains why customers and partners see cloud as an innovation that will open up unprecedented opportunity…In a recent study by Gartner, about 75% of IT managers and decision makers are already using or considering adding a cloud enabled workload in the next 12 months…So let us look at what the cloud looks from the customer view point and how Microsoft approaches the cloud.Why Are Customer Embracing the Cloud:This is the Gartner & Forrester Approved SlideGarter 2012 quote is public. http://www.gartner.com/it/page.jsp?id=1278413 By 2012, 20 percent of businesses will own no IT assets. Several interrelated trends are driving the movement toward decreased IT hardware assets, such as virtualization, cloud-enabled services, and employees running personal desktops and notebook systems on corporate networks.The need for computing hardware, either in a data center or on an employee's desk, will not go away. However, if the ownership of hardware shifts to third parties, then there will be major shifts throughout every facet of the IT hardware industry. For example, enterprise IT budgets will either be shrunk or reallocated to more-strategic projects; enterprise IT staff will either be reduced or reskilled to meet new requirements, and/or hardware distribution will have to change radically to meet the requirements of the new IT hardware buying points.Reduce CAPEX and OPEXPredictable and Pay-Per-Use Subscription
  5. Microsoft delivers this vision of productivity first and better in the Windows platform but we are committed to delivering it across the major platforms and devices available in the marketplace. PCStay always productive, online or offline with familiar Microsoft® Office applications your employees demand, available for PCs and Macs. Office for Mac is the #1 software sold for Mac OS. PhoneRead, edit, share documents & take notes from the Office Hub on Windows® Phone 7. Access mail, contacts, calendar, & SharePoint sites from Nokia, Android, iPhone and BlackBerry devices. Key proof point to our commitment to cross platform is our announcement of OneNote availability for iOS.BrowserView and edit documents from anywhere with Office Web Apps available across a broad range of browsers (Internet Explorer, Firefox, Safari & Chrome)We have the broadest vision for what productivity actually is. Productivity is not about desktop documents. It’s not about word processing and spreadsheets. That was twenty years ago. We believe modern productivity combines the things you see at the bottom of this slide in a very seamless experience.Enterprise Search: We believe modern productivity means enterprise search, great people search, finding people inside your company.Collaboration: It means great collaborationECM: It means enterprise content management. Why do you have different publishing systems for your intranet, and your extranet, and your Internet? You want people to use the office tools they’re familiar with and integrate those with your single enterprise content management system.BI: We believe in self-service BI. Excel, SharePoint, and SQL Server. Making it incredibly easy for you to visualize data, democratize data within your organization. UC: And of course we believe modern productivity means unified communications.
  6. Last October 2010 we announced Office 365 as “a new service that brings familiar applications, including Office desktop software and Office Web Apps, together with SharePoint, Exchange and Lync in the cloud, for the first time”, so let’s talk about our new cloud offering. Microsoft® Office 365delivers the power of cloud productivity to businesses of all sizes, helping to save time, money and free up valued resources. Office 365 combines the familiar Office desktop suite with cloud-based versions of Microsoft’s next-generation communications and collaboration services: Exchange Online, SharePoint Online and Lync Online. Office 365 is simple to use and easy to administer – all backed by the robust security and guaranteed reliability you expect from a world-class service provider.Microsoft Office 365 Includes:Microsoft® Office Professional PlusThe world’s leading productivity tool now seamlessly connected and delivered with cloud services – for the best productivity experience across the PC, Phone and Browser.Exchange OnlineCloud-based email, calendar and contacts with always-up-to-date protection from viruses and spam.SharePoint OnlineCloud-based service for creating sites to connect colleagues, partners and customers.Lync OnlineCloud-based instant messaging, presence, and online meeting experiences with PC-audio, video conferencing and screen sharing. Key Microsoft Office 365 Benefits:Anywhere-access to email, documents, contacts, and calendars on nearly any device Work seamlessly with Microsoft Office and the other programs your users already count on everydayBusiness-class features including IT-level phone support,  guaranteed 99.9% uptime, geo-redundancy, and disaster recoveryPay-as-you-go pricing options which give you predictability and flexibility for all or part of your organizationLatest version of Business Productivity Online Suite (BPOS), which has millions of business users today
  7. Last October 2010 we announced Office 365 as “a new service that brings familiar applications, including Office desktop software and Office Web Apps, together with SharePoint, Exchange and Lync in the cloud, for the first time”, so let’s talk about our new cloud offering. Microsoft® Office 365delivers the power of cloud productivity to businesses of all sizes, helping to save time, money and free up valued resources. Office 365 combines the familiar Office desktop suite with cloud-based versions of Microsoft’s next-generation communications and collaboration services: Exchange Online, SharePoint Online and Lync Online. Office 365 is simple to use and easy to administer – all backed by the robust security and guaranteed reliability you expect from a world-class service provider.Microsoft Office 365 Includes:Microsoft® Office Professional PlusThe world’s leading productivity tool now seamlessly connected and delivered with cloud services – for the best productivity experience across the PC, Phone and Browser.Exchange OnlineCloud-based email, calendar and contacts with always-up-to-date protection from viruses and spam.SharePoint OnlineCloud-based service for creating sites to connect colleagues, partners and customers.Lync OnlineCloud-based instant messaging, presence, and online meeting experiences with PC-audio, video conferencing and screen sharing. Key Microsoft Office 365 Benefits:Anywhere-access to email, documents, contacts, and calendars on nearly any device Work seamlessly with Microsoft Office and the other programs your users already count on everydayBusiness-class features including IT-level phone support,  guaranteed 99.9% uptime, geo-redundancy, and disaster recoveryPay-as-you-go pricing options which give you predictability and flexibility for all or part of your organizationLatest version of Business Productivity Online Suite (BPOS), which has millions of business users today
  8. Key points:Not just Web apps or leveraging a third-party’s datacenter but a fundamental shift in the way IT is deliveredFrom a competitive standpoint important to broaden the concept of cloud beyond Microsoft’s data-centers and across devices.Script:“the cloud” was originally coined to describe the otherness of the Internet but, increasingly, it is synonymous with the move to “cloud computing” or “cloud services”. As with many topics that blend technical subjects with business hype there are a number of competing definitions. Many of Microsoft’s competitors define the cloud in narrow terms that define the current – and often – restricted subset of offerings. Microsoft has a broad portfolio of offerings and these are available to a wide audience of users including consumers, businesses and governments and so Microsoft’s has bigger ambitions with the cloud and thus its definition of the cloud is necessarily broader.The cloud impacts every aspect of IT and it impacts the users of IT, the administrators and operators of IT, the purchasers of IT and the developers of IT. Because this fundamental impact on IT cuts to the heart of what it means to use the cloud, Microsoft prefers this as the basis for its definition of the cloud: delivering IT as a standardized service.For many, sound reasons, customers and partners will prefer to host the cloud platform and its services in their datacenters, or their partners’ datacenters. Microsoft – almost uniquely – in the software industry believes that the cloud is a software capability that it will provide in its datacenters but which it will sell to customers and partners to run in their datacenters too. So what? Why should I care?