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Tips for Marketing Online
NY XPO For Business
Nelly Yusupova
Twitter: @DigitalWoman
Email: nelly@cgim.com
Website: http://webgrrls.com/
1. Define your brand
• Identify What You Value
• Identify What Makes You Unique
• Identify How You Want To Be Perceived
• Identify Your Specialty
• Identify Your Target Market
2. Set Clear Goals
• Helps you identify marketing strategy
• What to measure
3. Engage with your community to build relationships
Engagement = Top of Mind
• Ask Questions
• Answer other people’s questions
• Comment on people’s posts
• Respond to people when they try to reach out to you
4. Be Remarkable!
• People share remarkable things
• People want to connect with remarkable people &
companies
5. Be Ubiquitous
(create multiple streams of YOU)
6. Make sure your landing pages convert well
Blog
Or
Website
• Sign up to Newsletter
• Buy Product
• Call for a consultation
Call To Action
Q & A
Nelly Yusupova
Twitter: @DigitalWoman
Email: nelly@cgim.com
Website: http://webgrrls.com/

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Nyxpo 2011-nelly-tips-for-marketing-online

  • 1. Tips for Marketing Online NY XPO For Business Nelly Yusupova Twitter: @DigitalWoman Email: nelly@cgim.com Website: http://webgrrls.com/
  • 2. 1. Define your brand • Identify What You Value • Identify What Makes You Unique • Identify How You Want To Be Perceived • Identify Your Specialty • Identify Your Target Market
  • 3. 2. Set Clear Goals • Helps you identify marketing strategy • What to measure
  • 4. 3. Engage with your community to build relationships Engagement = Top of Mind • Ask Questions • Answer other people’s questions • Comment on people’s posts • Respond to people when they try to reach out to you
  • 5. 4. Be Remarkable! • People share remarkable things • People want to connect with remarkable people & companies
  • 6. 5. Be Ubiquitous (create multiple streams of YOU)
  • 7. 6. Make sure your landing pages convert well Blog Or Website • Sign up to Newsletter • Buy Product • Call for a consultation Call To Action
  • 8. Q & A Nelly Yusupova Twitter: @DigitalWoman Email: nelly@cgim.com Website: http://webgrrls.com/