Globaljet Systems & Business Solutions - We make your business work, not you. Globaljet Gearbox 3.0 Double Your Bottom Line Profits in 90 Days

1. How you can uncover $10,000-$1,000,000 or more in new found sales from your business in the next 60-90 days! Marketing and Selling

25. Optimizing and leveraging “ Getting the maximum return, for the least amount of expense, for the longest duration of time … on everything you are currently doing now, have done in the past … and will do in the future.” 6

26. Many companies will not survive the challenges of marketing because they are only using one or two pillars. 7 Advertising Sales Staff

27. “ In order for any business to work, it must become a system , so that the business works exactly the same way every time, down to the very last detail.” Michael Gerber-Consultant Author, The “E” Myth 8

31. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10

32. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10

33. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10

34. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10

35. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10

36. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10

37. Performance is maximized only when all marketing assets are leveraged in a multi-pillar system, growing the business all 3 ways. Performance based marketing 11

38. No better investment in your business than marketing “ Marketing and innovation make money, everything else is a cost.” Peter Drucker Management Consultant 12 Performance based marketing

51. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 15

52. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 15

53. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 15

54. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 1. Price leadership 15

55. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 1. Price leadership 2. Differentiation 15

56. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 1. Price leadership 2. Differentiation 3. Target / Niche Price leadership Differentiation 15

57. Optimizing current marketing for exponential sales 16 Pillar #2

58. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 16 Pillar #2

59. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently work at increasing the conversion rate 16 Pillar #2

60. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently work at increasing the conversion rate A. Sales training B. Follow-up systems 16 Pillar #2

61. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently work at increasing the conversion rate A. Sales training B. Follow-up systems 3. Always work at increasing the average client value 16 Pillar #2

62. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently work at increasing the conversion rate A. Sales training B. Follow-up systems 3. Always work at increasing the average client value A. Higher average transaction value B. Increase number of transactions 16 Pillar #2

63. Optimizing customer base “Customer relationship marketing” 17 Pillar #3 Set-up a system for capturing and segmenting the different types of clients

64. Optimizing customer base “Customer relationship marketing” Past A. Re-capture 17 Pillar #3 Set-up a system for capturing and segmenting the different types of clients

65. Optimizing customer base “Customer relationship marketing” Past A. Re-capture Present A. Retain B. Work the back-end 17 Pillar #3 Set-up a system for capturing and segmenting the different types of clients

66. Optimizing customer base “Customer relationship marketing” Past A. Re-capture Present A. Retain B. Work the back-end 17 Pillar #3 Set-up a system for capturing and segmenting the different types of clients Prospective A. Follow-up B. Educate C. Close again

67. Strategic alliance marketing 18 Pillar #4

68. Strategic alliance marketing 1. Your own client base 18 Pillar #4

69. Strategic alliance marketing 1. Your own client base A. Seek an endorsement 18 Pillar #4

70. Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your client base 18 Pillar #4

71. Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your client base A. Cross-sell other services 18 Pillar #4

72. Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your client base A. Cross-sell other services B. Work their client base 18 Pillar #4

73. Custom advertising web and E-commerce 19 Pillar #5

74. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 19 Pillar #5

75. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 19 Pillar #5

76. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 19 Pillar #5

77. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength 19 Pillar #5

78. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength 4. Three elements will determine success. You must maximize all three: A. Who does it reach B. How often does it reach them - frequency C. What is the message? 19 Pillar #5

79. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength 4. Three elements will determine success. You must maximize all three: A. Who does it reach B. How often does it reach them - frequency C. What is the message? 5. Test against the control measure in terms of profitability. If it is profitable do it some more. 19 Pillar #5

80. Community relations marketing 20 Pillar #6

81. Community relations marketing 1. Community marketing is image marketing and results marketing 20 Pillar #6

82. Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 20 Pillar #6

83. Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 3. Educate 20 Pillar #6

84. Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 3. Educate 4. Press releases 20 Pillar #6

85. Direct or “one-to-one” marketing 21 Pillar #7

86. Direct or “one-to-one” marketing 1. Types of direct marketing 21 Pillar #7

87. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail 21 Pillar #7

88. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing 21 Pillar #7

89. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays 21 Pillar #7

90. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays - Salespeople 21 Pillar #7

91. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce 21 Pillar #7

92. Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce 21 Pillar #7

93. Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce Every direct marketing effort needs to do the same thing you would do in person 21 Pillar #7

94. Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce Every direct marketing effort needs to do the same thing you would do in person Have a reply mechanism 21 Pillar #7

95. Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce Every direct marketing effort needs to do the same thing you would do in person Have a reply mechanism Test-test-test 21 Pillar #7

96. “ Word of mouth” marketing 22 Pillar #8

97. 23 How we work with you “ A coach is someone who makes you do what you don’t want to do so you can be who you want to be.” Tom Landry, former Dallas Cowboys Coach

102. A successful company’s marketing is systematized through multiple marketing pillars, leveraging & optimizing marketing assets, growing their business all 3 ways 2. Exponential marketing 7. “One to one” direct marketing 6. Community relations marketing 5. Custom advertising - Web optimize the media 4. Strategic alliance marketing 3. Relationship marketing - Optimize customer base 1. U.S.P. / E.V.P. 8. Word of mouth referral 25 Word of Mouth Referral “ One to One” Marketing Community Relations Marketing Optimize the Media Strategic Alliance Marketing Relationship Marketing Sales Staff Advertising Asset Marketing $

103. 26 A successful company’s marketing is systematized through multiple marketing pillars, leveraging & optimizing marketing assets, growing their business all 3 ways 2. Exponential marketing 7. “One to one” direct marketing 6. Community relations marketing 5. Custom advertising - Web optimize the media 4. Strategic alliance marketing 3. Relationship marketing - Optimize customer base 1. U.S.P. / E.V.P. 8. Word of mouth referral Word of Mouth Referral “ One to One” Marketing Community Relations Marketing Optimize the Media Strategic Alliance Marketing Relationship Marketing Exponential Marketing U.S.P. / E.V.P. Asset Marketing $