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Education
a $3b business opportunity
Voice of the Customer
2
The Education Challenge
3
“There is little or no standardization and only minimal attempts to collect
evidence that could be used to improve [the business].
New developments are slow and costs go up every year.
New online providers will challenge the model, developing standard [products],
high quality delivery and more effective [metrics]. The online mantra – better,
faster, cheaper – is coming to [this industry] and no one knows where it will end.
One thing is certain…
…[businesses] had better start preparing now.”
3
Which business model goes next?
4
“There is little or no standardization and only minimal attempts to collect
evidence that could be used to improve delivery and assessment.
New developments are slow and costs go up every year.
New online providers will challenge the craft model, developing standard courses,
high quality delivery and more effective assessment. The online mantra – better,
faster, cheaper – is coming to academe and no one knows where it will end. One
thing is certain…
…universities had better start preparing now.”
Professor Steven Schwartz, VC Macquarie University
4
Which business model goes next?
5
Australian Children
have $1,886 of equipment
6
Total education ICT spend
7
Total education ICT spend
8
Where does the revenue land?
Business Challenges
10
Recruiting students
11
Recruiting students
12
Recruiting students
13
Domestic
Student
Attrition
International
Student
Attrition
Recruiting and retaining
students
Education
a $3b business opportunity
Voice of the Customer
Brisbane Grammar School
Michael Lowbridge
Director of ICT & Information Systems
Derek McDowall
Head of eLearning
SAMR Model
Brisbane Grammar School
Michael Lowbridge
Director of ICT & Information Systems
Derek McDowall
Head of eLearning
Microsoft Education Team
Government State Education Departments
Microsoft Education Team
Non-Government Education
Microsoft Education Team
Higher Education
Priorities ahead
In the next decade…
“The teacher’s role will
change – advocacy and
mentoring will become
more important than
subject specialism and
knowledge.”
A glimpse into the future
Creating immersive
learning experiences
Education Partner Briefings
29/30 Oct – Melbourne
31 Oct - 1 Nov – Sydney
Education Blog - blogs.msdn.com/education
Fortnightly newsletter - ray.fleming@microsoft.com
Apc 2012 Education 3bn Opportunity   Ray Fleming   Upload Version

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Apc 2012 Education 3bn Opportunity Ray Fleming Upload Version

Notas do Editor

  1. Written after the news that major Australian media organisations Fairfax and News Ltd are dramatically downsizing, and in the year that Encyclopaedia Britannica stopped producing encyclopaedias, Kodak stopped producing cameras and EMI stopped producing music, it takes a look at the changing dynamics of the business marketplace – where Borders, Blockbuster and Yellow Pages all lose out to their online competitors.
  2. And who’s it from – one of the big retail CEOs (Harvey Norman? Myers? David Jones? Dymocks?) or a manufacturing business, or a publisher? It’s about who’s saying it, and what they are talking about I think it is significant because the author in question is Professor Steven Schwartz, Vice-Chancellor at Macquarie University. And the business in question is the business of higher education. Here’s the quote in full: “Higher education is next. Stuck in the 19th Century, higher education in many places is a craft in which an artisan-academic prepares bespoke courses. The academic decides on the course content, delivers it and assesses the student’s learning. There is little or no standardization and only minimal attempts to collect evidence that could be used to improve delivery and assessment. New developments are slow and costs go up every year. New online providers will challenge the craft model, developing standard courses, high quality delivery and more effective assessment. The online mantra – better, faster, cheaper – is coming to academe and no one knows where it will end. One thing is certain, universities had better start preparing now.” Better, faster, cheaper: the online mantra coming soon to a university near you
  3. Parents pay to keep kids in gadgets http://www.dailytelegraph.com.au/parents-pay-plenty-to-keep-kids-in-gadgets/story-fn6b3v4f-1226414606484
  4. http://blogs.msdn.com/b/education/archive/2012/03/27/total-spend-on-ict-in-education-in-australia-to-reach-3-2-billion-by-2015.aspx
  5. http://blogs.msdn.com/b/education/archive/2012/03/27/total-spend-on-ict-in-education-in-australia-to-reach-3-2-billion-by-2015.aspx