3. Start Marketing Day ONE: speak to
editors + potential customers for
feedback + pricing suggestions
4. I asked editors to review my
book. Result ...
Great characters, great story, great read, great
fun! - Matt Fleming, managing editor and books
editor-Time Out Hong Kong
Social Proof Builds Trust.
Consumers buy from
positive reviews.
8. I created Anti
Bully Jesus as
our
spokesperson
. In a few
days, we got
almost 9,000
hits.
9. As soon as users arrive on your website,
Deliver A Clear Message.
The Brave Unicorn teaches
children that failure is not
the end, but the BEGINNING.
10. Connect with your
readers through
storytelling. I shared
how my cousin’s
suicide lead me to
write the book.
11. Dear Viewers,
Thanks for viewing. Feel free to share this slide. I know how challenging it
can be to market your book but don’t give up. I have written press releases,
contacted mommy blogs, set up Facebook/Twitter/Pinterest pages but found
the most effective way to gain exposure was through our viral campaign Anti
Bully Jesus. So be bold + creative and break through the noise. Also, if you
want to get published the traditional way try finding an agent at
writersmarket.com.
Blessings, Rayfil Wong - theBraveUnicorn.com
suggestion: rayfil@rayfil.com
Attributions Creative Commons: Thanks to Miss Indi Pop’s, Digo_Souza’s, Kaptain Kobold’s, Peasap’s,
Wondermonky2k, Cyron’s,Lori Greig for amazing pictures