1. The Atlantic Coast Conference
Integrating Powerful Media with Innovative Marketing.
2011 - 2012
Digital Media

2. Traffic Stats
2010 – 2011 Traffic
August – May
Avg. Unique Visitors / Month
350,000
968,000 March 2011!!
Unique Visitors by Month
1,000,000
Avg. Page Views / Month 900,000
800,000
1.3 Million 700,000
600,000
Total
500,000
400,000
Avg. Time on Site 300,000
1:58 min. 200,000
100,000
0
27,750 - Facebook Fans
~ 12,000 – Twitter followers
Month
32,000+ - Email database

3. Digital Demos
Internet Average Internet Average
Gender: Household
59% Male Income:
41% Female
Index
Internet Average
Index
Age:
Internet Average
Education
Level:
Index
Internet Average
Index
Ethnicity:
Index
Source: Quantcast

4. Digital Demos
29.86%
10.96%
Visitors by State 6.64%
6.45%
5.90%
4.42%
3.85%
2.89%
2.71%
2.70%

5. Top Viewed Pages
1. Home Page
2. Men’s Basketball
3. Football
4. Men’s BB Championship
5. Live Streaming
6. Men’s BB Standings
7. Men’s BB Schedule
8. Football Standings
9. ACC Standings
10. Football Schedule
11. Women’s BB

6. Digital Advertising Options
300x100
• ROS Banner ad campaigns 284x111
• Geo-targeted campaigns
• Pre-roll Video banners 320x50
• Section / Feature sponsorships Mobile
• Contests / sweepstakes
• Rich media / flash banners 300x250
• Texting promotions
• Mobile Advertising
• Twitter & Facebook
• Email blasts
728 x90

7. Content Sponsorship
Opportunities
• ACC Road Trip
• Live Streaming ACC Football and
Basketball on TheACC.com
• ACC Mobile Apps
• ACC Video Vault
• ACC Players of the Decades / Legends
• This Week in ACC History
• Info Center / Schedules
• Text Vote / Fan Poll
• ACC Championship Central
• Football Saturdays in the South
• ACC Team Pages / Blog network
• ACC Football & Basketball Highlights
• Custom Features

8. 2011 – 2012 Mobile Apps
In 2010 Official ACC iPhone
App introduced
Launch Date: September 16, 2010
 10 Live stream ACC Football games
 35 Live stream ACC Basketball games
including 2011 ACC Tournament
 Live stats, Video highlights, and Alerts
 Total Users to Date = 29,557
 Avg. Sessions per Day = 2,597
 Avg. Time on Site = ~ 8 minutes
 Banner Ad Click thru rate = 1.53%!!
 Consistent Top Rated Sports App in
iTunes during Football and Basketball
seasons
 Average 4 of 5 star rating in iTunes

9. 2011 – 2012 Mobile Apps
Overview:
Raycom Sports and The ACC are expanding their coverage in the mobile space by offering ACC fans the opportunity
to download the Official ACC App to any compatible mobile device for FREE!
iPhone, iPod Touch, iPad, and Android will all be available for the 2011 ACC Football and 2012 ACC Basketball
Seasons.
These application platforms will allow fans to access exclusive ACC content from anywhere, at any time.!!
Content to include:
• Live Streaming Games - select games available for both football and basketball
• ACC Video (highlights, recaps, this week in ACC, original programming, etc.)
• Scores, Live Stats, Team Standings, Schedules, etc.
• Fan Alerts for game start times, breaking news, etc.
• AP, BCS and Coaches polls, news and information
• Fan/Team customization - organized content according to fan preferences
• Programmable start-up “splash” screen for daily messaging to fans
The Official ACC Mobile Apps will provide sponsors a unique opportunity to engage fans with their brand:
• National, Regional and Local Audiences
• Access to „where the fans are‟…mobile
• Interactive consumer engagement

10. 2011 – 2012 Mobile Apps
Sponsorship Highlights:
 (2) Two Sponsorships Available
 Full Year Sponsorship – July, 2011 – June, 2012
 Each sponsor receives a minimum of 35% SOV on all available advertising inventory on all ACC
Mobile App platforms (remaining inventory to be made available for ACC messaging and promos)
 Sponsors included in all promotion and advertising across all ACC Network platforms.
Broadcast, Mobile, and Digital for ACC Official Mobile Apps
 In-game and in-program customized live read promotions
 Ability to launch a promotion during the season and activate at ACC Championship events
 Inclusion in all Social network promotion and marketing. (ACC Facebook page for Apps)
 Build brand awareness in the fast growing mobile space
 Connect, engage, and interact with potential customers
 Position your business as a supporter of the ACC and provider of this FREE and exclusive
mobile content

11. Texting Opportunities
Effective in-game engagement with continued
interaction opportunities:
• Text Vote
• Text to Win
• Text Trivia
• Send bounce back messaging w/special offers and links to
social media
• Extend feature and engagement online and social platforms
• Build database of mobile and email contacts
Vote
Results Bounce-back msg. Continue online

12. ACC ROAD TRIP
Sponsorship Program:
September – December, 2011
When ACC ROAD TRIP comes to town for ACC Football, we take you on a
weekend adventure to experience campus tradition from start to finish.
And…we‟re doing it bigger and better in 2011!
Every week during the 2011 college football season, Emmy Award Winning
Tommy Kane and the crew hit a different ACC game to experience the
nightlife, restaurants, tailgates, pageantry, and game day traditions of the
home teams.
From rubbing Howard‟s Rock and running down The Hill with the Clemson
Tigers…exploring Caverns near Blacksburg, VA…to tailgating with ACC fans
young and old, ROAD TRIP will truly experience ACC Football like no other.

13. ACC ROAD TRIP
ACC Road Trip Sponsorship
2011 title sponsorship of ACC ROAD TRIP will
include entitlement of all ACC ROAD TRIP
Segments, in-game or in-show customized
features, and an enhanced digital element across
all of our online properties (including an
interactive micro-site exclusively built for ACC
ROAD TRIP and your brand).
This unique opportunity gives your brand
exposure across several ACC platforms
throughout the entire college football season!
• Build brand awareness http://www.theacc.com/RoadTrip/index.html?&rsrc=fanzon
• Connect, engage, and interact with potential
customers
Raycom Sports Honored with 2011
• Position your business as a supporter of the
Midsouth Regional Emmy Award
ACC
“ACC Football Road Trip” Garners Win
• Position your brand with relevant and fun for Best Magazine Program
promotions

14. ACC ROAD TRIP
ACC Road Trip “MICRO SITE”
www.theACC.com/RoadTrip
 Sponsor branding
 Video feature
 Pre-roll Video
 Banner ads
 Interactive map / guide
 Twitter feed
 Photo galley
 More…
ACC Road Trip
Sweepstakes / Contest
 Sponsor branding
 Video feature
 Pre-roll Video
 Banner ads
 Facebook link
 Photo galley
 Database capture

15. ACC VAULT
The ACC Video Vault is a new, unique and FREE online archive of 30 years of ACC Basketball
and Football video built specifically for fans and accessed from theACC.com, the official site of
the Atlantic Coast Conference. Fans can enter the Video Vault and easily search for past
teams, players, or games; or can scan highlights of touchdowns, big hits, great plays, OR,
dunks, blocks, great finishes and more. They can also quickly share their favorite moments via
Facebook, Twitter or simple email links. This is an experience that creates immersion, “lean
forward” interaction, and active user engagement…and more importantly, does not exist
anywhere else on the web!
30 Years of Archive ACC
Basketball and Football
Video
http://vault.theacc.com/
The ACC Video VAULT is developed by the same group that built the very popular NCAA Vault – Example: http://vault.ncaa.com/

16. ACC VAULT
December 2010
ACC Vault is introduced
Launch Date: December 15, 2010
 Over 100 archived ACC Basketball games
 More games added each week during season
and promoted in-game
 Champion “Home Team Traditions” feature
Stat Highlights thru 3/31/2011
 192,500 - Total Visits
 128,000 - Unique Visitors
 443,500 - Total Video / Page Views
 4:45 - Time on Site
 Avg. Ad Click thru rate = 1.08% !!
ACC FOOTBALL games coming to the
ACC Vault September 2011!!

17. ACC VAULT
Advertising Placements
Sponsor
Logo
Pre-roll video ad
300x250
companion
banner
Branding in
Social Elements

18. Live Streaming
Live Streaming Media Player
In 2011 – 2012 Raycom Sports
and the ACC will offer 13 Live
ACC Football games and 36
Live Basketball games,
including the ACC Tournament,
FREE online @ theACC.com.
Sponsorship includes logo and
branding in the video player
environment PLUS :15 pre-roll
video ad before watching the
game.
Over 300,000 views in 2011!!

19. Ad Specs
Ad Type Dimensions File Size File Type
Leaderboard 728x90 40K .gif, .jpg, Flash
Story Ad 300x250 40K .gif, .jpg, Flash
Pre-roll Video 640x360, 400x300 3MB ( :10 - :15 sec) .flv
Click Thru URL and Alternative Text
A linking URL (click thru) must be submitted for each ad creative. Alternative text is optional (45 character limit).
Animation
All standard placements, with the exception of the Sponsor Ad, may be animated with no looping restrictions. Sponsor Ads should be static.
Flash Instructions
Advertiser must provide both Flash and .gif versions of creative that is subject to CBSSports.com College Network creative approval.
CBSSports.com College Network will implement a plug-in sniffer script - users without the Flash plug-in will be served the advertiser provided .gif alternate.
Click Thru with Flash
To track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .fla file. please follow the example and instruction below.
http://www.macromedia.com/resources/richmedia/tracking/
Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:
on (release) {
getURL (_level0.clickTag, "_blank");
}
RICH MEDIA
CBSSports.com College Network accepts several types of rich media, including Unicast, Enliven, Point.Roll, and Eyeblaster technologies. All rich media must
be tested and approved by CBSSports.com College Network before the start of a campaign.
General Guidelines for Rich Media
•Ads must launch a new browser window when clicked
•All banners with audio, pulldown menus or video streaming must be user initiated
•All ads are subject to CBSSports.com College Network approval
TRAFFIC INSTRUCTIONS
Standard file formats are subject to a 48 hour turnaround time, pending successful testing. All rich media banner materials must be received at least five
business days prior to the start date for testing, approval and implementation