Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010

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Presentation by Ray Anderson, CEO of Bango, for the IAB Engage Mobile Conference on 16th June 2010. Tips for a successful m-commerce strategy.

Tecnologia Negócios

m-Commerce

Top Tips!
Ray Anderson

© 2010 Bango plc
www.bango.com

The path to m-Commerce

Marketing Viral, App or
Campaign $ Bookmark $

Motivate to BUY

Click to “pay”

Fail OK

m-Commerce
2

Analyze and understand…

Marketing Viral, App or
Campaign $ Bookmark $

Motivate to BUY

Click to “pay”

Fail OK

m-Commerce
3

The “bottleneck” …

Click to “pay”

OK
OK

OK

m-Commerce

4

Buying options …

Argos:
Reserve now – visit our store

Amazon:
Pay with your existing account

eBay:
Pay within a few days
5

Alternative m-Commerce …

Browse Buy Get

Freemium:

Browse Use Buy?

6

Top 3 tips …

• Measure your mobile site, apps and mobile
campaigns accurately..

• Target users that can and will pay..

• Experiment …

7

More information…

Read the Bango white papers
available at
www.bango.com/wp

8

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Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010

2. The path to m-Commerce Marketing Viral, App or Campaign $ Bookmark $ Motivate to BUY Click to “pay” Fail OK m-Commerce 2

3. Analyze and understand… Marketing Viral, App or Campaign $ Bookmark $ Motivate to BUY Click to “pay” Fail OK m-Commerce 3

4. The “bottleneck” … Click to “pay” OK OK OK m-Commerce 4

5. Buying options … Argos: Reserve now – visit our store Amazon: Pay with your existing account eBay: Pay within a few days 5

6. Alternative m-Commerce … Browse Buy Get Freemium: Browse Use Buy? 6

7. Top 3 tips … • Measure your mobile site, apps and mobile campaigns accurately.. • Target users that can and will pay.. • Experiment … 7

8. More information… Read the Bango white papers available at www.bango.com/wp 8

Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010

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