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Taking the Mystery Out Of Mystery Shopping Created for the MSPA by Mark Michelson. 1 st  MSPA President  MSPA Hall of Fame Inductee
What Is Mystery Shopping? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use Mystery Shopping? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are The Benefits of a Mystery Shopping Program? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are The Benefits of a Mystery Shopping Program? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The History of Mystery Shopping ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mystery Shopping Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet’s Impact on the Mystery Shopping Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Uses Mystery Shopping? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Provides Mystery Shopping Services? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mystery Shopping Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is Mystery Shopping Done? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: Setting Objectives & Goals ,[object Object],[object Object],[object Object],[object Object]
Step 2: Program & Questionnaire Design ,[object Object],[object Object],[object Object]
Step 2: Program & Questionnaire Design ,[object Object],[object Object],[object Object]
Step 2: Program & Questionnaire Design ,[object Object],[object Object],[object Object]
Step 2: Program & Questionnaire Design ,[object Object],[object Object],[object Object]
Step 3: Defining & Recruiting Shoppers ,[object Object],[object Object],[object Object]
Step 3: Defining & Recruiting Shoppers ,[object Object],[object Object],[object Object],[object Object]
Step 4: Data Collection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4: Data Collection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5: Data Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6: Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6: Reporting ,[object Object],[object Object],[object Object]
Step 7: Review Findings  Then Repeat steps 3-7 ,[object Object],[object Object],[object Object]
How to Make The Most of Mystery Shopping Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Make The Most of Mystery Shopping Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is Mystery Shopping Different From Marketing  Research? ,[object Object],[object Object],[object Object],[object Object]
How is Mystery Shopping Different From Marketing  Research? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Choose a Mystery Shopping Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Mystery Shopping Provider’s Association (MSPA) ,[object Object],[object Object],[object Object],[object Object],[object Object]
MSPA Resources & Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MSPA Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Issues & Challenges in the Mystery Shopping Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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