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The Diamond Cut Business Circles
Industrial Diamonds  - Natural and synthetic diamonds that are used in manufacturing processes Jewelry Diamonds  - Rough diamonds cut for use as gemstones in jewelry Investment Diamonds  - High-quality large gemstones, often with special characteristics, purchased for investment. Diamond Industry Market Segment
Diamond Industry Market Segment
Retail Diamond Industry Process Pipeline Mine Production (46 % controlled by De Beers) Rough Diamond Distribution (80 to 85 % controlled by De Beers)
Diamond Industry Revenue Pipeline
Diamond Industry Strategic Levers
D E  B EERS Monopolistic control
[object Object],[object Object],[object Object],Rough diamond distribution chain De Beers control the supply of rough diamonds. Most of this control focuses on the upstream portions of the value chain
[object Object],[object Object],[object Object],Rough diamond distribution chain De Beers controls between 67-80 % of the diamonds sold in international markets
How many diamonds of each quality will be distributed in total How this supply will be divided among the clients Price of diamonds De Beers Decides De Beers spends $180 million a year worldwide to advertise cut diamonds - a product it doesn't even sell ...
Challenges for De Beers ,[object Object],[object Object],[object Object]
A Presentation Business Circles

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Diamond Industry

  • 1. The Diamond Cut Business Circles
  • 2. Industrial Diamonds - Natural and synthetic diamonds that are used in manufacturing processes Jewelry Diamonds - Rough diamonds cut for use as gemstones in jewelry Investment Diamonds - High-quality large gemstones, often with special characteristics, purchased for investment. Diamond Industry Market Segment
  • 4. Retail Diamond Industry Process Pipeline Mine Production (46 % controlled by De Beers) Rough Diamond Distribution (80 to 85 % controlled by De Beers)
  • 7. D E B EERS Monopolistic control
  • 8.
  • 9.
  • 10. How many diamonds of each quality will be distributed in total How this supply will be divided among the clients Price of diamonds De Beers Decides De Beers spends $180 million a year worldwide to advertise cut diamonds - a product it doesn't even sell ...
  • 11.