This document provides an overview of a company's photo printing business including its product offerings, market share, competitors, pricing strategies, and sales and promotional activities. It discusses how the company's Photosmart printers have an edge over competitors through personalized printing services. It also outlines the company's pricing approaches, strategies for bulk deals, and methods for adjusting prices. Finally, it details the company's placement of products, advertising efforts, and various promotional strategies aimed at consumers and trade partners.

2. COMPANY PROFILE COMPANY FINANCIALS

4. PRODUCT CLASSIFICATION

7. WHY PHOTOSMART HAS AN EDGE OVER OTHER PRINTERS? THE PERSONALISED EFFECT CALENDER PRINTING PERSONALISED SPECIAL OCCASION CARDS SELF DESIGNED T-SHIRT PRINTING

8. MARKET SHARE OF INKJET MULTI-FUNCTION MAJOR COMPETITORS

9. THE CUSTOMER VALUE HIERARCHY

10. POINT OF DIFFERENTIATION 1 2 3 4 5 6

11. PRODUCT QUALITY & FEATURES

13. PRODUCT SUPPORT SERVICES

14. PRICING APPROACH

15. PRICING STRATEGY HP Incentives and package offers CUSTOMER Sells at variable margins Ships to National Distributor

16. BULK DEAL STRATEGY Supplies to the company Bulk deal requisition Account manager HP National distributor of HP gets the order Deal feasible Deal unfeasible Deal scrapped

17. PRICE ADJUSTMENT STRATEGIES

18. PRICE COMPARISION WITH MAJOR COMPETITOR

19. Cartridge Printer Source: BCG Analysis

20. PV 42 Cartridge Printer Source: BCG Analysis

21. PLACE 1 2 3 4

22. ADVERTISING

23. SALES PROMOTION CONSUMER PROMOTION 1 2 3 4

24. SALES PROMOTION TRADE PROMOTION 1 2

25. SALES PROMOTION PROMOTIONAL STRATEGIES PUSH > PULL

26. SALES PROMOTION INCENTIVE SCHEMES

27. THANK YOU…