How to reduce anxiety and increase quality by embracing change as part of your organization’s design and development process.

1. Change is Good Or How to reduce anxiety and increase quality by embracing change as part of your organization’s design and development process. Ravi Singh User Experience Architect Follow me: @ravijsingh Friend me: facebook.com/ravisingh Network with me: linkedin.com/in/ravijsingh

3. If it ain’t broke, don’t fix it

9. Big changes – exciting stuff! This happens over decades Paradigm shifts can render conventional product designs obsolete

10. Small changes for continuous improvement Early prototype Still same form This happens over years

15. Not all change is equal An attempt for Positive Change Worse than before Just different Better than before Uh oh. Undo the change! Hmm… Why bother changing? Yippee! Claim victory and make progress. Part of an explorative process. An active way to encounter serendipity. A way to identify bad ideas that can be avoided in the future. Something was learned. Improved design. But watch for unintended consequences and cost to achieve. Value Responses Outcomes

16. Evolution or Revolution, for better or worse Southwest.com 1999 – All visual metaphors (cutting edge for ‘99)

17. Evolution or Revolution, for better or worse Southwest.com 2005 – Changed to unambiguous links and facts

18. Evolution or Revolution, for better or worse Southwest.com 2008 – Focus on Key Tasks, a change for the better

19. Evolution or Revolution, for better or worse Southwest.com 2010 – Less focus, more options – a step in the wrong direction?

22. Iterative customer-centered design process Customer Research Prototype Design Customer Validation Finalized Design Requirements Document Graphic Design Copywriting Development System testing Marketing Campaign Conversion Analysis Project Completion Project Kickoff Project Scoping Business Case Internal Reviews End User Feedback Refinements Design/Research Iterations