1. RAVI JAIN
MET-DBM

2. • Affiliate marketing is a type of performancebased marketing in which a business rewards
one or more affiliates for each visitor or
customer brought by the affiliate's own
marketing efforts.

3. • It consist of 4 core players namely :
1. Merchant
2. Network
3. Publisher
4. Customer
• Affiliate marketing relies purely on financial motivations to drive
sales.

6. TYPES OF AFFILIATE MARKETING
•Pay per performance
•Pay per sale
•Pay per lead

7. Advantages of affiliate Marketing
— Online merchants get free ad space and will only pay for
proven results (pay per sale, pay per click, pay per lead).
— Affiliates, on the other hand, require only an ad-space to
promote the merchants’ products, and thus can enjoy watching
the beautiful sunset while earning cash.
— Advertisers can promote a product to a vast audience, giving
their brands more exposure and recognition.

8. CONT...
— Marketers can collaborate with affiliate networks and can
pretty much take care of the execution stages, giving the merchant
little to no bother during the procedure.
— Consumers that come from the affiliate’s site can provide
important information concerning the latest trends and demands

9. Disadvantages of affiliate Marketing
— False advertising on the affiliate’s website can destroy a
merchant’s reputation. More and more affiliates are engaging in
this kind of scheme.
— Merchants can suffer from commission costs. Set up and
maintenance can also mean more cash outflow for the merchant
from having too many affiliates.
— Affiliates risk not getting paid. The twisted merchant may
simply leave and close down the program without paying the
affiliate.

10. CONT...
— Some affiliates are tricked into a program where they can get high
commissions and then get less than what the merchant has actually
promised. Some programs require the affiliate to give cash for
membership.
— There are also some unscrupulous individuals who hijack affiliate
links, stealing their commission in the process.
— With its high payoff potential, affiliate marketing has also become
a target for scammers and devious individuals wanting to earn from
other people’s hard work. These people simply take advantage of the
internet’s mask of anonymity.

11. Case studies
LifeProof Case Study