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EMPLOYEES PERCEPTION TOWARDS
                   PERFORMANCE APPRAISAL
                                   AT
                              UFLEX LIMITED


         Summer Internship Project Report Submitted towards Partial
                                     Fulfilment of


                         Post Graduate Diploma in Management

                           (Approved by AICTE, Govt. of India)

                                   Academic Session

                                      2011 – 2013




                                                             Submitted By:

Under the Guidance of:

Industry Guide                                               Faculty Guide




                          CERTIFICATE OF DECLARATION
                                                                             1
I Ravi Shankar Dwivedy students of PGDM (2011-2013) 1st Year, Institute of Management
Studies, Ghaziabad, hereby declare that the project report on “Employees perception
towards performance appraisal at UFlex limited” has been done under the guidance and
involvement                                                                                                                                   OF
…..................................................................................................................................................
............. for the period 20th April 2012 to 21st June 2012.

All information and data provided in this report are collected from primary and secondary
sources that are true to the best of my knowledge.




Date:

------------------------------

Student: Ravi Shankar Dwivedy

BM-011171

Institute of Management Studies, Ghaziabad.




                                                              PREFACE



                                                                                                                                                 2
Training is an integral part of our academic curriculum. During the training a student gets an
opportunity to set the practical aspects of theory. Training makes the concept clear and it gives the
perfect knowledge of the practical life.



This project is the outcome of the training that I have undergone for “EMPLOYEES PERCEPTION
TOWARDS PERFORMANCE APPRAISAL IN UFLEX LIMITED”.



Due to short span of time I analyzed a proper number of employees to fulfill my requirements of the
project work through questionnaire and personal interview.



I offer my courteous thanks to ….............................for their guidance and help which they provided
me while preparing this project report.




                                    ACKNOWLEDGEMNT




                                                                                                          3
It gives us immense pleasure and satisfaction in expressing our gratitude towards all individuals who

have indirectly helped us in this project report.


Working on this project was an excitement challenge and a new exposure in the field of marketing at

the         outset          we          would            like         acknowledge                our         special           thanks           to

…..................................................................................................................................................

.......................................... for his invaluable help and guidance without which this project would

not have been successful .




                                               TABLE OF CONTENT

      S.No.                                                 Topic                                                                   Pages
        1                                             Executive Synopsis                                                             8-9
        2                                                Introduction                                                               10-24

                                                                                                                                                 4
3               Company Profile                              25-36
 4                   Objective                                 37
 5               Literature Review                            38-45
 6            Research Methodology                            46-47
 7             Finding and Analysis                           48-57
 8                Statistical Tool                            58-65
 9         Conclusion & Recommendation                         66
 10                  Limitation                                67
 11                Bibliography                                68
 12                  Annexure                                 69-70




                  Tables and Graphs

 Fig &                         Topic                           Page
Tab. No.                                                       No.
  Fig. 1                  360 degree appraisal                  17
  Fig. 2                      MBO process                       18
  Fig. 3   Potrait of Mr. Ashok Chaturvedi, Chairman, Uflex     27
  Fig. 4              Process plant of engg. Divison            33

                                                                      5
Fig. 5                      Process model of chemical plant                           34
    Fig. 6                      Process plant of chemical divison                         36
    Fig. 7                   Graph showing performance monitoring                         49
    Fig.8         Graph showing performance appraisal does not contribute to              50
                  job performance.

     Fig.9        Graph showing performance goals are clearly defined in the              51
                  process of appraisal.

    Fig. 10       Graph showing the performance appraisal is helpful in                   52
                  reducing grievance among the employees.

    Fig. 11       Graph showing I do not need feedback to monitor my                      53
                  performance

    Fig.12        Graph showing the performance appraisal is helpful for                  54
                  improving personnel skill.

    Fig. 13       Graph showing promotion is purely based on performance                  55
                  appraisal.

    Fig. 14       Graph showing appraisal increases career growth.                        56

    Fig. 15       Graph showing appraisal enhances the chances for promotion.             57

   Table 1        Chi square on Performance appraisal improves job                        58
                  performance.
   Table 2        Chi square on the assessment of performance motivates to                60
                  work harder.
   Table 3        Chi square on performance goals are clearly defined in the              62
                  process of appraisal.
   Table 4        Chi square on performance appraisal provides me with the                64
                  opportunity to set personal goals.
                              EXECUTIVE SYNOPSIS


The report embarks on the introduction about the company that is profile of the company,
HR departments, its products and services, business and quality policies of UFLEX.

In today‘s competitive scenario, when ‗achiever more with less and in minimum time‘ is mantra to
success, every organization is using Performance Appraisal for their employees.

The project is undertaken to study the perception of employees towards Performance
Appraisal at UFLEX.


                                                                                               6
Analysis helped to know that how the use of performance appraisals helpful for any of the
organization.

In order to know the impact of Performance , the survey questionnaire and the data provided
by the HR department was the primary source of data.

Then the report leads to findings, suggestions, learning and conclusions followed by
references at the end of the report.

The company profile is followed organization structure, introduction to the topic. i.e.
benefits and impact of performance appraisal in employees.. In today‘s era, performance
appraisal has become an integral part of organization and is playing its critical role in employees
performance.

Human resource management (HRM) conducts performance management. Performance
management systems consist of the activities and/or processes embraced by an organization
in anticipation of improving employee performance, and therefore, organizational
performance. Consequently, performance management is conducted at the organizational
level and the individual level whereas performance appraisal is for assessing employees to
know their strengths and weaknesses. It is done by HR managers to get the feedback of the
employees.

Performance appraisal is a systematic and periodic process that assesses an individual
employee‘s job performance and productivity in relation to certain pre-established criteria
and organizational objectives. Other aspects of individual employees are considered as well,
such as, accomplishments, potential for future improvement, strengths and weaknesses,
etc. To collect performance appraisal data, there are three main methods: objective
production, personnel, and judgmental evaluation. Judgmental evaluations are the most
commonly used with a large variety of evaluation methods. A performance appraisal is
typically conducted annually. The interview could function as ―providing feedback to
employees, counselling and developing employees, and conveying and discussing
compensation, job status, or disciplinary decisions‖. Performance appraisal is often included
in performance management systems. Performance management systems are employed ―to
manage and align" all of an organization's resources in order to achieve highest possible
performance.




                                                                                                 7
It facilitates the communication between the employees, enhances the employees to focus
 through promoting trust. It helps in goal setting and determining the objectives and also to
 enhance their performance. Performance appraisals are conducted at least annually, and
 annual employee performance reviews appear to be the standard in most American
 organizations. However, ―it has been acknowledged that appraisals conducted more
 frequently (more than once a year) may have positive implications for both the organization
 and employee.‖ It is suggested that regular performance feedback provided to employees
 may quell any unexpected and/or surprising feedback to year-end discussions.

 During the internship in Uflex limited I found that the employees are more focused towards
 their work. And their performance shows their leniency towards work and how they are
 making their selves to work in that competitive environment. As Uflex has their major
 business in packaging sector so they need a huge number of employees to earn their goal
 and to be capable to survive in the competitive world.

 Numerous researchers have reported that many employees are not satisfied with their
 performance appraisal (PA) systems. Studies have shown that subjectivity as well as
 appraiser bias is often a problem perceived by as many as half of employees. Appraiser bias,
 however, appears to be perceived as more of a problem in government and public sector
 organizations. Also, according to some studies, employees wished to see changes in the PA
 system by making ―the system more objective, improving the feedback process, and
 increasing the frequency of review.‖




                                 INTRODUCTION


DEFINITION
A performance appraisal is a systematic and periodic process that assesses an individual
employee‘s job performance and productivity in relation to certain pre-established criteria
and organizational objectives. Other aspects of individual employees are considered as well,
such as, accomplishments, potential for future improvement, strengths and weaknesses,
etc. To collect performance appraisal data, there are three main methods: objective
production, personnel, and judgmental evaluation. Judgmental evaluations are the most
commonly used with a large variety of evaluation methods. A performance appraisal is
typically conducted annually. The interview could function as ―providing feedback to

                                                                                           8
employees, counselling and developing employees, and conveying and discussing
compensation, job status, or disciplinary decisions‖. Performance appraisal is often included
in performance management systems. Performance management systems are employed ―to
manage and align" all of an organization's resources in order to achieve highest possible
performance. ―How performance is managed in an organization determines to a large extent
the success or failure of the organization. Therefore, improving performance appraisal for
everyone should be among the highest priorities of contemporary‖ organizations.

Some applications of performance appraisal are performance improvement, promotions,
termination, test validation, and more while there are many potential benefits of performance
appraisal, there are also some potential drawbacks. For example, performance appraisal can
help facilitate management-employee communication; however, performance appraisal may
result in legal issues if not executed appropriately as many employees tend to be unsatisfied
with the performance appraisal process. Performance appraisal created in and determined as
useful in the United States are not necessarily able to be transferable cross-culturally.



Applications of Performance Appraisal Results
A central reason for the utilization of performance appraisals is performance improvement
(―initially at the level of the individual employee, and ultimately at the level of the
organization‖). Other fundamental reasons include ―as a basis for employment decisions
(e.g. promotions, terminations, transfers), as criteria in research (e.g. test validation), to aid
with communication (e.g. allowing employees to know how they are doing and
organizational expectations), to establish personal objectives for training‖ programs, for
transmission of objective feedback for personal development, ―as a means of documentation
to aid in keeping track of decisions and legal requirements‖ and in wage and salary
administration. Additionally, Performance appraisal can aid in the formulation of job criteria
and selection of individuals ―who are best suited to perform the required organizational
tasks‖. A performance appraisal can be part of guiding and monitoring employee career
development. Performance appraisal can also be used to aid in work motivation through the
use of reward systems.




Potential Benefits of Performance Appraisals

There are a number of potential benefits of organizational performance management
conducting formal performance appraisals. There has been a general consensus in the belief
that Performance appraisal lead to positive implications of organizations. Furthermore,
Performance appraisal can benefit an organization‘s effectiveness. One way is performance
appraisals can often lead to giving individual workers feedback about their job



                                                                                                9
performance. From this may spawn several potential benefits such as the individual workers
becoming more productive.

Other potential benefits include:

Facilitation of communication: communication in organizations is considered an essential
function of worker motivation. It has been proposed that feedback from Performance
appraisal aid in minimizing employees‘ perceptions of uncertainty. Fundamentally, feedback
and management-employee communication can serve as a guide in job performance

Enhancement of employee focus through promoting trust: behaviours, thoughts, and
issues may distract employees from their work, and trust issues may be among these
distracting factors. Such factors that consume psychological energy can lower job
performance and cause workers to lose sight of organizational goals.[9] Properly constructed
and utilized Performance appraisal has the ability to lower distracting factors and encourage
trust within the organization.

Goal setting and desired performance reinforcement: organizations find it efficient to
match individual worker‘s goals and performance with organizational goals. Performance
appraisal provides room for discussion in the collaboration of these individual and
organizational goals. Collaboration can also be advantageous by resulting in employee
acceptance and satisfaction of appraisal results.

Performance improvement: well constructed Performance appraisal can be valuable tools
for communication with employees as pertaining to how their job performance stands with
organizational expectations. ―At the organizational level, numerous studies have reported
positive relationships between human resource management (HRM) practices" and
performance improvement at both the individual and organizational levels.

Determination of training needs: ―Employee training and development are crucial
components in helping an organization achieve strategic initiatives‖. It has been argued that
for Performance appraisal to truly be effective, post-appraisal opportunities for training and
development in problem areas, as determined by the appraisal, must be offered. Performance
appraisal can especially be instrumental for identifying training needs of new employees.
Finally, Performance appraisal can help in the establishment and supervision of employees‘
career goals.



Potential Complications of Performance Appraisals

Despite all the potential advantages of formal performance appraisals, there are also potential
drawbacks. It has been noted that determining the relationship between individual job
performance and organizational performance can be a difficult task. Generally, there are two
overarching problems from which several complications spawn. One of the problem with
formal Performance Appraisals is there can be detrimental effects to the organization
involved if the appraisals are not used appropriately. The second problem with formal

                                                                                            10
performance appraisal is they can be ineffective if the performance appraisal system does not
correspond with the organizational culture and system.

Complications stemming from these issues are:

Detrimental to quality improvement: it has been proposed that the use of performance
appraisal systems in organizations adversely affect organizations‘ pursuits of quality
performance. It is believed by some scholars and practitioners that the use of Performance
appraisal is more than unnecessary if there is total quality management.

Negative perceptions: ―Quite often, individuals have negative perceptions of Performance
appraisal‖. Receiving and potentially cause ―tension between supervisors and subordinates‖.

Errors: Performance appraisal should provide accurate and relevant ratings of an employee‘s
performance as compared to pre-established criteria (i.e. organizational expectations).
Nevertheless, supervisors will sometimes rate employees more favourably than that of their
true performance in order to please the employees and avoid conflict. ―Inflated ratings are a
common malady associated with formal" performance appraisal.

Legal issues: When performance appraisal are not carried out appropriately, legal issues
could result that place the organization at risk. Performance appraisal are used in
organizational disciplinary programs [as well as for promotional decisions within the
organization. The improper application and utilization of Performance appraisal can affect
employees negatively and lead to legal action against the organization.

Performance goals: Performance goals and performance appraisal systems are often used in
association. Negative outcomes concerning the organizations can result when goals are overly
challenging or overemphasized to the extent of effecting ethnics, legal requirements, or
quality. Moreover, challenging performance goals can impede on employees‘ abilities to
acquire necessary knowledge and skills. Especially in the early stages of training, it would be
more beneficial to instruct employees on outcome goals than on performance goals.

Derail merit pay or performance-based pay: some researchers contend that the deficit in merit
pay and performance-based pay is linked to the fundamental issues stemming from
performance appraisal systems.



Who Conducts Performance Appraisals
Human Resource Management & Performance Management

Human resource management (HRM) conducts performance management. Performance
management systems consist of the activities and/or processes embraced by an organization
in anticipation of improving employee performance, and therefore, organizational
performance. Consequently, performance management is conducted at the organizational
level and the individual level. At the organizational level, performance management oversees
organizational performance and compares present performance with organizational

                                                                                            11
performance goals. The achievement of these organizational performance goals depends on
the performance of the individual organizational members. Therefore, measuring individual
employee performance can prove to be a valuable performance management process for the
purposes of HRM and for the organization. Many researchers would argue that ―performance
appraisal is one of the most important processes in Human Resource Management‖.

The performance management process begins with leadership within the organization
creating a performance management policy. Primarily, management governs performance by
influencing employee performance input (e.g. training programs) and by providing feedback
via output (i.e. performance assessment and appraisal). ―The ultimate objective of a
performance management process is to align individual performance with organizational
performance‖. A very common and central process of performance management systems is
performance appraisal. The performance appraisal process should be able to inform
employees about the ―organization's goals, priorities, and expectations and how well they are
contributing to them‖.



When Performance Appraisals are Conducted

Performance appraisals are conducted at least annually, and annual employee performance
reviews appear to be the standard in most American organizations. However, ―it has been
acknowledged that appraisals conducted more frequently (more than once a year) may have
positive implications for both the organization and employee.‖ It is suggested that regular
performance feedback provided to employees may quell any unexpected and/or surprising
feedback to year-end discussions. In a recent research study concerning the timeliness of
Performance appraisal, ―one of the respondents even suggested that the performance review
should be done formally and more frequently, perhaps once a month, and recorded twice a
year.‖

Other researchers propose that the purpose of Performance appraisal and the frequency of
their feedback are contingent upon the nature of the job and characteristics of the
employee. For example, employees of routine jobs where performance maintenance is the
goal would benefit sufficiently from annual performance appraisal feedback. On the other
hand, employees of more discretionary and non-routine jobs, where goal-setting is
appropriate and there is room for development, would benefit from more frequent
performance appraisal feedback.



Methods of Collecting Performance Appraisal Data
There are three main methods used to collect performance appraisal data: objective
production, personnel, and judgmental evaluation. Judgmental evaluations are the most
commonly used with a large variety of evaluation methods.

Objective production
                                                                                          12
The objective production method consists of direct, but limited, measures such as sales
figures, production numbers, the electronic performance monitoring of data entry workers,
etc. The measures used to appraise performance would depend on the job and its duties.
Although these measures deal with unambiguous criteria, they are usually incomplete
because of criterion contamination and criterion deficiency. Criterion contamination refers to
the part of the actual criteria that is unrelated to the conceptual criteria. In other words, the
variability in performance can be due to factors outside of the employee‘s control. Criterion
deficiency refers to the part of the conceptual criteria that is not measured by the actual
criteria. In other words, the quantity of production does not necessarily indicate the quality of
the products. Both types of criterion inadequacies result in reduced validity of the
measure. Regardless of the fact that objective production data is not a complete reflection
upon job performance, such data is relevant to job performance.

The Happy-Productive Worker Hypothesis

The happy-productive worker hypothesis states that the happiest workers are the most
productive performers, and the most productive performers are the happiest workers Yet,
after decades of research, the relationship between job satisfaction and job performance
produces only a weak positive correlation. Published in 2001 by Psychological Bulletin, a
meta-analysis of 312 research studies produced an uncorrected correlation of 0.18. This
correlation is much weaker than what the happy-productive worker hypothesis would predict.
There is no clear relationship between job satisfaction and job performance.



Personnel

The personnel method is the recording of withdrawal behaviors (i.e. absenteeism, accidents).
Most organizations consider unexcused absences to be indicators of poor job performance,
even with all other factors being equal;[ however, this is subject to criterion deficiency. The
quantity of an employee‘s absences does not reflect how dedicated he/she may be to the job
and its duties. Especially for blue-collar jobs, accidents can often be a useful indicator of poor
job performance, but this is also subject to criterion contamination because situational factors
also contribute to accidents. Once again, both types of criterion inadequacies result in
reduced validity of the measure. Although excessive absenteeism and/or accidents often
indicate poor job performance rather than good performance, such personnel data is not a
comprehensive reflection of an employee‘s performance.



Judgmental Evaluation

Judgmental evaluation appears to be a collection of methods, and as such, could be
considered a methodology. A common approach to obtaining Performance appraisal is by
means of raters. Because the raters are human, some error will always be present in the data.
The most common types of error are leniency errors, central tendency errors, and errors


                                                                                               13
resulting from the halo effect. These errors arise predominantly from social cognition and the
theory in that how we judge and evaluate other individuals in various contexts is associated
with how we ―acquire, process, and categorize information‖

An essential piece of this method is rater training. Rater training is the ―process of educating
raters to make more accurate assessments of performance, typically achieved by reducing the
frequency of halo, leniency, and central-tendency errors‖. Rater training also helps the raters
―develops a common frame of reference for evaluation‖ of individual performance many
researchers and survey respondents support the ambition of effectual rater training. However,
it is noted that such training is expensive, time consuming, and only truly functional for
behavioral assessments.

Another piece to keep in mind is the effects of rater motivation on judgmental evaluations. It
is not uncommon for rating inflation to occur due to rater motivation (i.e. ―organizationally
induced pressures that compel raters to evaluate ratees positively‖). Typically, raters are
motivated to give higher ratings because of the lack of organizational sanction concerning
accurate/inaccurate appraisals, the rater's desire to guarantee promotions, salary increases,
etc., the rater's inclination to avoid negative reactions from subordinates, and the observation
that higher ratings of the ratees reflect favorably upon the rater.



The main methods used in judgmental performance appraisal are:-

Graphic Rating Scale: graphic rating scales (see scale (social sciences)) are the most
commonly used system in performance appraisal. On several different factors, subordinates
are judged on 'how much' of that factor or trait they possess. Typically, the raters use a 5- or
7-point scale; however, there are as many as 20-point scales.

Employee-Comparison Methods: Rather than subordinates being judged against pre-
established criteria, they are compared with one another. This method eliminates central
tendency and leniency errors but still allows for halo effect errors to occur. The rank-order
method has raters ranking subordinates from ―best‖ to ―worst‖, but how truly good or bad one
is on a performance dimension would be unknown The paired-comparison method requires
the rater to select the two "best" subordinates out of a group on each dimension then rank
individuals according to the number of times each subordinate was selected as one of the
"best". The forced-distribution method is good for large groups of ratees. The raters evaluate
each subordinate on one or more dimensions and then place (or ‖force-fit‖, if you will) each
subordinate in a 5 to 7 category normal distribution. The method of top-grading can be
applied to the forced distribution method. This method identifies the 10% lowest performing
subordinates, as according to the forced distribution, and dismisses them leaving the 90%
higher performing subordinates.

Behavioural Checklists and Scales: behaviours are more definite than traits. The critical
incidents method (or critical incident technique) concerns ―specific behaviours indicative of
good or bad job performance‖. Supervisors record behaviours of what they judge to be job

                                                                                             14
performance relevant, and they keep a running tally of good and bad behaviours. A
 discussion on performance may then follow. The behaviourally anchored rating
 scales (BARS) combine the critical incidents method with rating scale methods by rating
 performance on a scale but with the scale points being anchored by behavioural
 incidents Note that BARS are job specific.




 Peer and Self Assessments

 While most judgmental performance appraisal research is evaluated by a superior (e.g.
 supervisor, manager), peer assessments are evaluated by one‘s colleagues. With self-
 assessments, individuals evaluate themselves.

 Peer Assessments: members of a group evaluate and appraise the performance of their
 fellow group members. There are three common methods of peer assessments. Peer
 nomination involves each group member nominating who he/she believes to be the ―best‖ on
 a certain dimension of performance. Peer ratings have each group member rate each other on
 a set of performance dimensions. Peer ranking requires each group member rank all fellow
 members from ―best‖ to ―worst‖ on one or more dimensions of performance.

 Self-Assessments: for self-assessments, individuals assess and evaluate their own behavior
 and job performance. It is common for a graphic rating scale to be used for self-assessments.
 Positive leniency tends to be a problem with self-assessments.

 360-Degree Feedback: 360-degree feedback is multiple evaluations of employees which
 often include assessments from superior(s), peers, and one‘s self.



360 degree appraisal has four integral components:

   1. Self appraisal.
   2. Superior‘s appraisal
   3. Subordinate‘s appraisal
   4. Peer appraisal.



Self appraisal gives a chance to the employee to look at his/her strengths and weaknesses, his
achievements, and judge his own performance. Superior‘s appraisal forms the traditional part
of the 360 degree performance appraisal where the employees‘ responsibilities and actual
performance is rated by the superior.




                                                                                           15
Subordinates appraisal gives a chance to judge the employee on the parameters like
communication and motivating abilities, superior‘s ability to delegate the work, leadership
qualities etc. Also known as internal customers, the correct feedback given by peers can help to
find employees‘ abilities to work in a team, co-operation and sensitivity towards others.




                                            Fig.1

 Self assessment is an indispensable part of 360 degree appraisals and therefore 360 degree a

  360 degree performance appraisal is also a powerful developmental tool because when
  conducted at regular intervals (say yearly) it helps to keep a track of the changes others‘
  perceptions about the employees. A 360 degree appraisal is generally found more suitable for
  the managers as it helps to assess their leadership and managing styles. This technique is
  being effectively used across the globe for performance appraisals. Some of the organizations
  following it are Wipro, Infosys, and Reliance Industries etc.


      The concept of ‗Management by Objectives‘ (MBO) was first given by Peter Drucker in
      1954. It can be defined as a process whereby the employees and the superiors come together
      to identify common goals, the employees set their goals to be achieved, the standards to be
      taken as the criteria for measurement of their performance and contribution and deciding the
      course of action to be followed.



    The essence of MBO is participative goal setting, choosing course of actions and decision
    making. An important part of the MBO is the measurement and the comparison of the
    employee‘s actual performance with the standards set. Ideally, when employees themselves

                                                                                             16
have been involved with the goal setting and the choosing the course of action to be
followed by them, they are more likely to fulfill their responsibilities.



THE MBO PROCESS




                               Fig.2




UNIQUE FEATURES AND ADVANTAGES OF MBO

The principle behind Management by Objectives (MBO) is to create empowered employees
who have clarity of the roles and responsibilities expected from them, understand their
objectives to be achieved and thus help in the achievement of organizational as well as
personal goals.




                                                                                   17
Some of the important features and advantages of MBO are:
Clarity of goals – With MBO, came the concept of SMART goals i.e. goals that are:

   ●   Specific
   ● Measurable
   ● Achievable
   ● Realistic, and
   ● Time bound.
The goals thus set are clear, motivating and there is a linkage between organizational goals
and performance targets of the employees.

The focus is on future rather than on performance appraisalt. Goals and standards are set for
the performance for the future with periodic reviews and feedback.

Motivation – Involving employees in the whole process of goal setting and increasing
employee empowerment increases employee job satisfaction and commitment.

Better communication and Coordination – Frequent reviews and interactions between
superiors and subordinates helps to maintain harmonious relationships within the enterprise
and also solve many problems faced during the period.


Critical incident method of performance appraisal
1. Definition of Critical incident method
Critical incident is a method used for many sectors.
Critical incident method- Recording of events by appraiser. An incident is critical when it
illustrates what the employers has done or failed to do
The critical incidents for performance appraisal are a method in which the manager writes
down positive and negative performance behavior of employees throughout the
performance period.
Each employee will be evaluated as such and one‘s performance appraisal will be based on
the logs that are put in the evaluation form.
The manager maintains logs on each employee, whereby he periodically records critical
incidents of the workers behavior.
At the end of the rating period, these recorded critical incidents are used in the evaluation of
the workers‘ performance.
The critical incidents file of performance appraisal is a form of documentation that reflect
all data about employee performances.
2. Disadvantages of critical Incident
This method suffers however from the following limitations:
   ● Critical incidents technique of evaluation is applied to evaluate the performance
     of superiors rather than of peers of subordinates.
   ● Negative incidents may be more noticeable than positive incidents.

                                                                                           18
● It results in very close supervision which may not be liked by the employee.
     ● The recording of incidents may be a chore for the manager concerned, who may be
       too busy or forget to do it.
     ● The supervisors have a tendency to unload a series of complaints about incidents
       during an annual performance review session.


Weighted checklist
1. Definition of weighted checklist
This method describes a performance appraisal method where rater familiar with the jobs
being evaluated prepared a large list of descriptive statements about effective and
ineffective behavior on jobs.

2. Process of weighted checklist
HR department and Managers / Supervisors will set up checklist for each position.
If the rater believes strongly that the employee possesses a particular listed trait, he checks
the item; otherwise, he leaves the item blank.

3. Sample of weighted checklist
    ● Does he give respect to his superiors? Yes/No
    ● Does he follow instructions properly? Yes/No
    ● Does he make mistakes frequently? Yes/No

The value of each question may be weighted equally or certain questions may be weighted
more heavily than others.


4. Advantages and disadvantages of weighted checklist
    ● This method help the manager in evaluation of the performance of the employee.
    ● The rater may be biased in distinguishing the positive and negative questions. He
      may assign biased weights to the questions.
    ● This method also is expensive and time consuming.
    ● It becomes difficult for the manager to assemble, analyze and weigh a number of
      statements about the employee‘s characteristics, contributions and behaviors.


Paired comparison analysis
1.   Definition of paired comparison analysis
     ● Paired comparison analysis is a good way of weighing up the relative importance of
         options.
     ● A range of plausible options is listed. Each option is compared against each of the
         other options. The results are tallied and the option with the highest score is the
         preferred option.

2. Advantages and disadvantages of paired comparison analysis
    ● It is useful where priorities are not clear.
    ● It is particularly useful where you do not have objective data to base this on.
    ● It helps you to set priorities where there are conflicting demands on your resources.
    ● This makes it easy to choose the most important problem to solve, or select the

                                                                                          19
solution that will give you the greatest advantage.

3. Steps to conduct paired comparison analysis
    ● List the options you will compare (elements as A, B, C, D, E for example).
    ● Create a table 6 rows and 7 column.
    ● Write down option to column and row; A to row second, cell first from left and A to
       row first, cell second from left; B to row third, cell first from left and B to row first,
       cell third from left etc; column seventh is total point.
    ● Identify importance from 0 (no difference) to 3 (major difference).
    ● Compare element ―A‖ to B, C, D, E and place ―point‖ at each cell.
    ● Finally, consolidate the results by adding up the total of all the values for each of the
       options. You may want to convert these values into a percentage of the total score.

4. Paired comparison in performance appraisal
    ● The term used to describe an appraisal method for ranking employees.
    ● We use the above model to appraise employee‘ s performance.



Definition of the rating scales
 The Rating Scale is a form on which the manager simply checks off the employee‘s level
of performance. This is the oldest and most widely method used for performance appraisal.
The scales may specify five points, so a factor such as job knowledge might be rated 1
(poorly informed about work duties) to 5 (has complete mastery of all phases of the job).


Content of appraisal
• Quantity of work. Volume of work under normal working conditions
• Quality of work. Neatness, thoroughness and accuracy of work Knowledge of job.
• Dependability. Conscientious, thorough, reliable, accurate, with respect to attendance,
relief, lunch breaks, etc.
• Judgment
• attitude. Exhibits enthusiasm and cooperativeness on the job
• Cooperation . Willingness and ability to work with others to produce desired goals.
• Initiative.



Rating scales
Rating scales can include 5 elements as follows:
   ●   Unsatisfactory
   ●   Fair
   ●   Satisfactory
   ●   Good
   ●   Outstanding


Advantages of the rating scales
   ●   Graphic rating scales are less time consuming to develop.
   ●   They also allow for quantitative comparison.

                                                                                            20
Disadvantages of the rating scales
   ● Different supervisors will use the same graphic scales in slightly different ways.
   ● One way to get around the ambiguity inherent in graphic rating scales is to use
      behavior based scales, in which specific work related behaviors are assessed.
   ● More validity comparing workers ratings from a single supervisor than comparing
      two workers who were rated by different supervisors.


Essay evaluation method in performance appraisal


1. Definition of essay evaluation
    ● This method asked managers / supervisors to describe strengths and weaknesses of
       an employee‘s behavior. Essay evaluation is a non-quantitative technique
    ● This method usually use with the graphic rating scale method.




2. Input of information sources
    ● Job knowledge and potential of the employee;
    ● Employee‘s understanding of the company‘s programs, policies, objectives, etc.;
    ● The employee‘s relations with co-workers and superiors;
    ● The employee‘s general planning, organizing and controlling ability;
    ● The attitudes and perceptions of the employee, in general.




3. Disadvantages of essay evaluation
    ● Manager / supervisor may write a biased essay.
    ● A busy rater may write the essay hurriedly without properly assessing the actual
       performance of the worker.
    ● Apart from that, rater takes a long time, this becomes uneconomical from the view
       point of the firm, because the time of rater is costly.
    ● Some evaluators may be poor in writing essays on employee performance. Others
       may be superficial in explanation and use flowery language which may not reflect
       the actual performance of the employee.




                                                                                        21
Forced ranking (forced distribution)
   Forced ranking method of performance appraisal to rank employee but in order of forced
   distribution. For example, the distribution requested with 10 or 20 percent in the top
   category, 70 or 80 percent in the middle, and 10 percent in the bottom. The top-ranked
   employees are considered ―high-potential‖ employees and are often targeted for a more
   rapid career and leadership development programs.
   In contrast, those ranked at the bottom are denied bonuses and pay increases. They may be
   given a probationary period to improve their performance.




Uflex ltd.


Company Profile
After Pioneering the growth of the flexible packaging industry in India, Uflex has gained an
unchallenged identity. Since its inception in the year 1983 it has turned into a multibillion
company that values quality and customer satisfaction amongst other priorities. With
consumers spread across the world, Uflex enjoys a global reach. Headquartered in Noida
(National Capital Region, New Delhi) it has state of the art manufacturing facilities in India &
Dubai. It has also established offices in UAE, Europe, North America and enjoys a formidable
market presence in more than 85 countries.



Uflex facility enjoys ISO 9001 and ISO 14001 certifications and has FDA and BGA approvals for their

                                                                                              22
products. It is also a part of the D&B Global Database and winner of various prestigious national and
international awards like the top exporter of BOPET and BOPP films, and the Worldstar award for
packaging excellence. FPA, AIMCAL and the DUPONT Awards in 2004-2005 are the latest in this
series.



Being a multi faceted organization it has integrated its operations from manufacture of Polyester chips,
Films (BOPET, BOPP and CPP - both in plain and metalized form), Coated Film, Laminates, Pouches,
Holographic films Gravure cylinders, Inks and adhesives to all types of packaging & printing machines,
offering total flexible packaging solution.



Uflex has always been committed to the industry by providing technical know-how and being the trend-
setter in the flexible packaging industry . Being on the edge of innovation, Uflex endeavors to be the
first to come up with advanced products that cater to the changing demands of the packaging industry.



As part of the Uflex Group, it has over twenty years of experience in polymer technology. Setting
milestones of success and innovation, Uflex is widely known for manufacturing and supplying
products, delivering apt services around the world.




Chairman’s Vision




                                                                                                   23
Welcome to UFLEX - a world of complete flexible packaging solutions created with you at the
centre.

With you at the centre we conceptualized an enterprise that has taken us to strategic locations
across the globe so that you find us closer in terms of ideas, markets, challenges, solutions and
services. Today, we are available for you just around the corner, around the world.



Putting you at the centre has also helped us evolve a corporate culture, flexible enough to
respond to your demands and accommodate your needs. It has helped us to adapt our global
industry insights to create solutions that keep your goals in focus. So across the world, you will
find dealing with us as comfortable as with your local partner, yet backed with the formidable
technological know-how of global players.



Thinking of you has made us invest in the best inputs on the entire range of the flexible
packaging spectrum. It also helps us offer the right mix of competencies from the entire range
of possibilities on the flexible packaging spectrum, so that you get precisely what you need,
whenever you need it. All this has added up to an edge that gives you access to not only the
perfect product but also the complete process consultancy. This helps you derive the maximum
mileage out of the products that we engineer for you. It's a distinction that can be brought to
you only by the people who know every link of the flexible packaging chain inside out.



So bring us a flexible packaging challenge and take back a relationship – a relationship with an
unparalleled competitive and innovative edge.



Chairman’s Profile




                                                                                             24
Fig.3

The founder Chairman and Managing Director of The UFLEX Group, Mr. Ashok Chaturvedi,
pioneered the growth of Flexible Packing industry in India. He is hailed as the leader of this
fast growing segment of packaging business in India.



Mr. Chaturvedi's progressive thinking made him conscious of the need to offer solutions for
Flexible Packaging and this led to the inception of a company for manufacturing packaging
materials.



Exhibiting inspiring innovativeness and entrepreneurial skills, Mr. Chaturvedi applied the latest
international technologies for tailoring and designing packing material which adapted to the
needs of the customers, winning markets globally.Appreciating the customer's needs for
quality, prompt delivery and service, he decided to integrate backwards in the manufacture.




Board Of Directors



                                                                                            25
Name of the Director


     Shri Ashok Chaturvedi   - Chairman & Managing Director


     Shri Ravi Kathpalia


     Shri M.G. Gupta


     Shri A. Karati          - ICICI Nominee


     Shri N K Duggal         - IFCI Nominee


     Shri S.K. Kaushik       - Whole-time Director




Committee Of Directors
MEMBERS OF :

Audit Committee:

1.                                         Shri Ravi Kathpalia – Chairman

2.                                         Shri M.G. Gupta

3.                                         Shri A. Karati

Remuneration Committee

1.                                         Shri M.G. Gupta – Chairman

2.                                         Shri Ravi Kathpalia


                                                                        26
3.                                                        Shri A. Karati

 Shareholders’/Investors’ Grievance Committee

 1.                                                        Shri Ravi Kathpalia – Chairman

 2.                                                        Shri M.G. Gupta

 3.                                                        Shri S.K. Kaushik



MILESTONES
September 1983:- Formation of the flex group of companies.

May 1984:- Formation of Flex Engineering Limited.

December 1985:- Formation of FCL Technologies and Product limited.

June 1988:- Formation of Uflex Limited. FIL is the largest manufacturer of polyester,
polypropylene, and metallised films in India.

February 1990:- Formation of Flex Food Limited for mushroom plantation.

November 1994:- Launched the operation of First Line for the production of BOPET films
under production capacity: 20,000 TPA.

January 1996:- Launched the operation of Second Line for the production of BOPET films
under production capacity: 20,000 TPA.

June 1996:- Launched the operation of First Line for the production of BOPP films. Production
capacity: 20,000 TPA.

January 1997:- Commercial production of Polyethylene Teraphthalate chips started.

June 1991:- M/s UFLEX America Incorporated, located in North Califoria, U.S.A., formed as a
wholly owned subsidiary of M/s UFLEX Limited.

June 2002:- First Metallizer with a capacity of 6,000 TPA installed.

March 2003:- Cast Polyporpylene film line with a capacity to produce 6,000 TPA installed to
produce CPP films.

October 2003:- Second Metallizer with a capacity of 6,000 MT/annum was installed.

December 2003:- Launched the operation of the second line for production of BOPP films with
a capacity of 15,000 MT/annum.


                                                                                        27
April 2004:- Launched the operation of the third line for the production of BOPET Films with
a capacity of 20,000 MT/annum.

July 2004:- A third metallizer with a capacity of 6,000 TPA was installed in Jabel Ali Fee
Zone, UAE.

March 2005:- A state of art polyester line with a capacity of 20,000 TPA was setup in Jabel Ali
Fee Zone, UAE.

July 2005:- A fourth Metallizer, with a capacity of 6000 TPA was installed with plasma
treatment facility.

October 2007:- Launched the operation of Fifth line, 8.7 metres wide for the production of
BOPET films with a capacity of 25000 MT/annum.

October 2007:- Launched the operation of 1.85 metres wide Thermal Lamination Machine for
the production of Thermal Lam BOPP film with a capacity of 3600 TPA.

November 2007:- Production of shrink sleeves a new concept in packaging (Heat shrink and
cold seal) started.

December 2007:- New packaging and Holography plant was started in Jammu.

January 2008:- New WPP plant was started in Noida.




                                                                                          28
BUSINESS DIVISON

FILM DIVISON
INTRODUCTION

UFLEX Limited, the India-based flexible packaging giant, began its existence nearly two
decades ago and has come a long way since then offering a vast array of innovative products
and services that enrich life, improve performance and create value for the customers and
shareholders.

With a vision to ―Progress with Distinction‖, UFLEX is privileged to contribute to society by
producing a variety of sophisticated products, on state-of-the-art imported equipment and
machines, improving the quality of life for people across the globe.

We manufacture in-house Polyester chips, BOPET / BOPP / COATED / METALLISED / CPP
Films, Packaging machines, converting equipment, inks, adhesives, Flexible Laminates and
Pouches and have emerged as a ―one stop shop‖ committed to providing customers with
competitive advantage, placing top priority to ―customer success‖.

We, at the Film Division of UFLEX Limited, are one of the largest manufacturer, supplier and
exporter of a variety of Plastic Films in the world.

With consistent quality, production expertise, continuous innovation in products and
technologies, a dedicated work force and a highly motivated corporate team, the Flex group is
expanding at an immense pace.

We invite you to take a look at our wide range of products by browsing through these pages
and then give us a chance to help you.

We‘ll make sure to be there for you any time, every time!




                                                                                        29
HOLOGRAPHY DIVISON
Holography Division is a professionally managed division of UFlex Ltd., focusing on the
production of top-of-the-line holographic products.

At UFlex holographic division, our goal is to deliver quality that will ensure the confidence of
our discerning buyers globally and become a benchmark for others. We will be
uncompromising in our adherence to excellence at every stage of production, from the
selection of raw materials to final product delivery.
Equipped with state-of-the-art manufacturing facilities and technology tie-ups with world
leaders, provide an access to leading innovations in the industry, hence ensure latest technology
and processes in place.
Entire supply-chain is attuned to ensure minimum lead-time for execution of large orders, offer
customization of products based on buyer specifications and an assurance of innovation and
flexibility in product design.
R & D: With a strong foothold in innovating products and design, research & development of
holography division is committed to refine and upgrade the processes and products being
manufactured. Our fully equipped research laboratory is a result of core technical strength &
commitments to manufacturing holography and related products.
.
In addition maximum emphasis is placed on security of making of hologram housekeeping and
hygiene in relation to materials, processes, storage and handling. Moreover all environmental
laws, guidelines and commitments are unfailingly adhered to.
All emissions kept below permissible levels
Minimal process waste generation - Almost all products made from eco-friendly materials
Continuous employee education and motivation
Secured execution & delivery of any job is an important pillar in holographic industry. Flex has
ensured the same by installing, card access system bio-matrix technology (Thumb Recognition
System), fully trained in-house armed guards to restrict any unauthorized entry to the facilities
and maintain high-level security zone.




ENGINEERING DIVISON


                                                                                            30
UFLEX Limited - Coverting Division engaged in the business of Packaging and Converting
Machines, established in Noida(adjacent to the national capital, New Delhi, India) in 1984, is
an integral part of UFLEX Group of companies.The UFLEX group commenced its operations
with a small investment and a pioneering spirit in 1983. Today, it is one of the leading
corporate houses in the Asia Pacific Region offering, among the other things, a single window
Total Packaging Solutions.




Fig 4



Our Vision

"Safer Living Thru Better Packaging"

A better packaging helps deliver a better product to the consumer. To emerge as a world
leader, in providing Total Flexible Packaging Solutions inspired by Total Customer
Satisfaction.




CONVERTING DIVISON
UFLEX Ltd provides complete integrated packaging solutions, right from design to delivery.

                                                                                         31
Catering to the specific need for Laminates and Pouches of each customer by constantly
redefining cost effective packaging options, is the only tradition of service known to UFLEX.
With almost 2 decades of experience in Flexible Packaging and significant investments, we
have perfected our processes and technology to produce high quality Flexible Packaging
Materials on time and within budgets.To ensure superior quality and timely delivery we have
achieved full backward integration. Our in-company divisions and group companies located
nearby produce all critical inputs, like the BOPET and BOPP films, Inks, Adhesives and
substrates, Holographic Films, Metalisation facility, Blown Film and other such raw materials.




                                             Fig 5
Through our innovations in packaging, we have even helped our customers resolve a variety of
problems. A few such cases are quoted below:
An auto major had serious problem in combating spurious spares. We designed very special
Laminates with holographic designs incorporating the company's logo. This eliminated the
problem almost immediately raising the sales to three times within a year.

A bed mattress manufacturer had no brand recognition inspite of giving the best quality,
because of duplication. When all methods failed to contain this piracy, UFLEX Engineering
Division created a Gravure printed pouch measuring 36"x96". The problem was nipped and the
brand established its leadership in the market .
A leading snack food manufacturer sold a popular snack in 400gms packing. The quantity was
too much for a person to finish in one go. But the snack needed to be sold in the 400gm packs.
Uflex Zipouch division designed a reclosable pouch with zipper. The buyer could eat as much
as desired and then seal the pack for reuse later.



CYLINDER DIVISON
UFLEX (An ISO 9000 certified company) is one of the key players in the global packaging
industry. UFLEX a dynamic and creative organization, today offers a reliable single window
access to almost everything related to flexible packaging. Printing Cylinder is one of the major

                                                                                           32
products.
Since its inception, the team has been driving hard to master each link in the chain of flexible
packaging development and production. As a result of this drive started manufacturing
rotogravure Cylinders in the year 1986 and today boasts of a production capacity of over
35,000 cylinders per annum.




CHEMICAL DIVISON

Breaking through with exciting new innovations in the flexible packaging is part of the
intrinsic value system at UFLEX Chemical Division. By offering a wide spectrum of colourful
inks along with the requisite range of adhesives, Chemical Division adds a whole new

                                                                                           33
dimension to flexible packaging.




                                           Fig 6

Chemical Dision , is part of the UFLEX Limited -name that is synonymous with the flexible
packaging revolution in India, providing complete flexible Packaging solutions to over 60
countries. Today the UFLEX Group has Asia's largest state-of-the-art packaging plant and
allied infrastructure at NOIDA (U.P.) spread over 70 acres.
Uflex Chemical Division has established a US $ 6.5 million manufacturing facility at NOIDA
(U.P) with ongoing technology transfer agreements with M/s. Color Converting Industries,
U.S.A. and M/s. Sunkyong Industries Limited, South Korea-a Fortune 500 company. UFLEX
Chemical Division also has an in-house Research & Development laboratory, approved and
recognised by the Department of Science and Technology, Government of India. This research
facility is manned by a dedicated team comprising of some of the best scientific minds in the
business.
UFLEX Chemical Division , an ISO 9001 certified company, is strongly focused on delivering
the highest standards of quality with the single-minded intent of ensuring total customer
satisfaction - over and over again. Every employee is completely committed to the
organisation's goals, towards quality & service.




                                    OBJECTIVES


   ●   To find out the perception of employees towards performance appraisal.


   ●   To study the impact of performance appraisal on employee‘s performance.

                                                                                        34
LITERATURE REVIEW




Organizational Citizenship Behaviour



                                              35
Also referred to as contextual behaviour, prosaically behaviour, and extra-role
behaviour, organizational citizenship behaviour (OCB) consists of employee behaviour that
contributes to the welfare of the organization but is beyond the scope of the employee‘s job
duties. These extra-role behaviours may help or hinder the attainment of organizational goals.
Research supports five dimensions of OCB: altruism, conscientiousness, courtesy,
sportsmanship, and civic virtue. Researchers have found that the OCB dimensions of altruism
and civic virtue can have just as much of an impact on manager‘s subjective evaluations of
employees‘ performances as employees‘ objective productivity levels. The degree to which
OCB can influence judgments of job performance is relatively high. Controversy exists as to
whether OCB should be formally considered as a part of performance appraisal (PA).



Performance Appraisal Interviews

The performance appraisal (PA) interview is typically the final step of the appraisal
process. The interview is held between the subordinate and supervisor. The PA interview can
be considered of great significance to an organization‘s PA system. It is most advantageous
when both the superior and subordinate participate in the interview discussion and establish
goals together. Three factors consistently contribute to effective PA interviews: the
supervisor‘s knowledge of the subordinate‘s job and performance in it, the supervisor‘s
support of the subordinate, and a welcoming of the subordinate‘s participation.



Employee Reactions to Performance Appraisal

Numerous researchers have reported that many employees are not satisfied with their
performance appraisal (PA) systems. Studies have shown that subjectivity as well as
appraiser bias is often a problem perceived by as many as half of employees. Appraiser bias,
however, appears to be perceived as more of a problem in government and public sector
organizations. Also, according to some studies, employees wished to see changes in the PA
system by making ―the system more objective, improving the feedback process, and
increasing the frequency of review.‖ In light of traditional PA operation defects,
―organizations are now increasingly incorporating practices that may improve the system.
These changes are particularly concerned with areas such as elimination of subjectivity and
bias, training of appraisers, improvement of the feedback process and the performance review
discussion.‖

According to a meta-analysis of 27 field studies, general employee participation in his/her
own appraisal process was positively correlated with employee reactions to the PA
system. More specifically, employee participation in the appraisal process was most strongly
related to employee satisfaction with the PA system. Concerning the reliability of employee
reaction measures, researchers have found employee reaction scales to be sound with few
concerns through using a confirmatory factor analysis that is representative of employee
reaction scales.

                                                                                           36
Researchers suggest that the study of employees‘ reactions to PA is important because of two
main reasons: employee reactions symbolizes a criterion of interest to practitioners of
Performance appraisal and employee reactions have been associated through theory to
determinants of appraisal acceptance and success. Researchers translate these reasons into the
context of the scientist-practitioner gap or the ―lack of alignment between research and
practice.‖



Performance Appraisal and Legal Implications

There are federal laws addressing fair employment practices, and this also concerns
performance appraisal (PA). Discrimination can occur within predictions of performance and
evaluations of job behaviors. The revision of many court cases has revealed the involvement
of alleged discrimination which was often linked to the assessment of the employee‘s job
performance. Some of the laws which protect individuals against discrimination are ―the Title
VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, the Age Discrimination in
Employment Act (ADEA), and the Americans with Disabilities Act (ADA).‖ Lawsuits may
also results from charges of an employer‘s negligence, defamation, and/or
misrepresentation. A few appraisal criteria to keep in mind for a legally sound PA is to keep
the content of the appraisal objective, job-related, behaviour-based, within the control of the
ratee, and related to specific functions rather than a global assessment. Some appraisal
procedure suggestions for a legally sound PA is to standardize operations, communicate
formally with employees, provide information of performance deficits and give opportunities
to employees to correct those deficits, give employees access to appraisal results, provide
written instructions for the training of raters, and use multiple, diverse and unbiased
raters. These are valuable but not exhaustive lists of recommendations for Performance
appraisal.



Cross-Cultural Implications of Performance Appraisal

Performance appraisal (PA) systems, and the premises of which they were based, that have
been formed and regarded as effective in the United States may not have the transferability
for effectual utilization in other countries or cultures, and vice versa. Performance ―appraisal
is thought to be deeply rooted in the norms, values, and beliefs of asociety‖. ―Appraisal
reflects attitudes towards motivation and performance (self) and relationships (e.g. peers,
subordinates, supervisors, organization), all of which vary from one country to the next‖.
Therefore, appraisal should be in conjunction with cultural norms, values, and beliefs in order
to be operative. The deep-seated norms, values and beliefs in different cultures affect
employee motivation and perception of organizational equity and justice. In effect, a PA
system created and considered effectual in one country may not be an appropriate assessment
in another cultural region.



                                                                                             37
For example, some countries and cultures value the trait of assertiveness and personal
accomplishment while others instead place more merit on cooperation and interpersonal
connection. Countries scoring high on assertiveness consider PA to be a way of assuring
equity among employees so that higher performing employees receive greater rewards or
higher salaries. Countries scoring low on assertiveness but higher in interpersonal relations
may not like the social separation and pay inequity of higher/lower performing employees;
employees from this more cooperative rather than individualistic culture place more concern
on interpersonal relationships with other employees rather than on individual interests. High
assertive countries value performance feedback for self-management and effectiveness
purposes while countries low in assertiveness view performance feedback as ―threatening and
obtrusive‖. In this case, the PA of the high assertive countries would likely not be beneficial
for countries scoring lower in assertiveness to employ. However, countries scoring lower in
assertiveness could employ PA for purposes of improving long-term communication
development within the organization such as clarifying job objectives, guide training and
development plans, and lessen the gap between job performance and organizational
expectations.

Perception (from the Latin perceptio, percipio) is the organization, identification, and
interpretation of sensory information in order to fabricate a mental representation through the
process of transduction, which sensors in the body transform signals from the environment
into encoded neural signals. All perception involves signals in the nervous system, which in
turn result from physical stimulation of the sense organs. For example, vision
involves light striking the retinas of the eyes, smell is mediated by odor molecules and
hearing involves pressure waves. Perception is not the performance appraisalsive receipt of
these signals, but can be shaped by learning, memory and expectation. Perception involves
these "top-down" effects as well as the "bottom-up" process of processing sensory input. The
"bottom-up" processing is basically low-level information that's used to build up higher-level
information (i.e. - shapes for object recognition). The "top-down" processing refers to a
person's concept and expectations (knowledge) that influence perception. Perception depends
on complex functions of the nervous system, but subjectively seems mostly effortless because
this processing happens outside conscious awareness.

Since the rise of experimental psychology in the late 19th Century, psychology's
understanding of perception has progressed by combining a variety of
techniques. Psychophysics measures the effect on perception of varying the physical qualities
of the input. Sensory neurosciencestudies the brain mechanisms underlying perception.
Perceptual systems can also be studied computationally, in terms of the information they
process. Perceptual issues in philosophy include the extent to which sensory qualities such as
sounds, smells or colors exist in objective reality rather than the mind of the perceiver.

Although the senses were traditionally viewed as performance appraisalsive receptors, the
study of illusions and ambiguous images has demonstrated that the brain's perceptual systems
actively and pre-consciously attempt to make sense of their input. There is still active debate
about the extent to which perception is an active process of hypothesis testing, analogous


                                                                                            38
to science, or whether realistic sensory information is rich enough to make this process
unnecessary.

The perceptual systems of the brain enable individuals to see the world around them as stable,
even though the sensory information may be incomplete and rapidly varying. Human and
animal brains are structured in a modular way, with different areas processing different kinds
of sensory information. Some of these modules take the form of sensory maps, mapping some
aspect of the world across part of the brain's surface. These different modules are
interconnected and influence each other. For instance, the taste is strongly influenced by its
odor.

Process and terminology

The process of perception begins with an object in the real world, termed the distal
stimulus or distal object. By means of light, sound or another physical process, the object
stimulates the body's sensory organs. These sensory organs transform the input energy into
neural activity—a process called transduction. This raw pattern of neural activity is called
the proximal stimulus. These neural signals are transmitted to the brain and processed. [2] The
resulting mental recreation of the distal stimulus is the percept. Perception is sometimes
described as the process of constructing mental representations of distal stimuli using the
information available in proximal stimuli.

An example would be a person looking at a shoe. The shoe itself is the distal stimulus. When
light from the shoe enters a person's eye and stimulates their retina, that stimulation is the
proximal stimulus. The image of the shoe reconstructed by the brain of the person is the
percept. Another example would be a telephone ringing. The ringing of the telephone is the
distal stimulus. The sound stimulating a person's auditory receptors is the proximal stimulus,
and the brain's interpretation of this as the ringing of a telephone is the percept. The different
kinds of sensation such as warmth, sound, and taste are called "sensory modalities".[6][8]

Psychologist Jerome Bruner has developed a model of perception. According to him people
go through the following process to form opinions:.[

When a perceiver encounters an unfamiliar target we are opened different informational cues
and want to learn more about the target.

In the second step we try to collect more information about the target. Gradually, we
encounter some familiar cues which helps us categorize the target.

At this stage the cues become less open and selective. We try to search for more cues that
confirm the categorization of the target. At this stage we also actively ignore and even distort
cues that violate our initial perceptions. Our perception becomes more selective and we
finally paint a consistent picture of the target.

According to Alan Saks and Gary Johns, there are three components to Perception.




                                                                                               39
The Perceiver, the person who becomes aware about something and comes to a final
understanding. There are 3 factors that can influence his or her perceptions: experience,
motivational state and finally emotional state. In different motivational or emotional states,
the perceiver will react to or perceive something in different ways. Also in different situations
he or she might employ a "perceptual defence" where they tend to "see what they want to
see".

The Target. This is the person who is being perceived or judged. "Ambiguity or lack of
information about a target leads to a greater need for interpretation and addition."

The Situation also greatly influences perceptions because different situations may call for
additional information about the target.

Stimuli are not necessarily translated into a percept and rarely does a single stimulus translate
into a percept. An ambiguous stimulus may be translated into multiple percepts, experienced
randomly, one at a time, in what is called "multistable perception". And the same stimuli, or
absence of them, may result in different percepts depending on subject‘s culture and previous
experiences. Ambiguous figures demonstrate that a single stimulus can result in more than
one percept; for example the Rubin vase which can be interpreted either as a vase or as two
faces. The percept can bind sensations from multiple senses into a whole. A picture of a
talking person on a television screen, for example, is bound to the sound of speech from
speakers to form a percept of a talking person. "Percept" is also a term used
by Leibniz,[10] Bergson, Deleuze and Guattari[11] to define perception independent from
perceivers.

Perception and reality

In the case of visual perception, some people can actually see the percept shift in their mind's
eye. Others, who are not picture thinkers, may not necessarily perceive the 'shape-shifting' as
their world changes. The 'esemplastic' nature has been shown by experiment: an ambiguous
image has multiple interpretations on the perceptual level.

This confusing ambiguity of perception is exploited in human technologies such
as camouflage, and also in biological mimicry, for example by European Peacock butterflies,
whose wings bear eye markings that birds respond to as though they were the eyes of a
dangerous predator.

There is also evidence that the brain in some ways operates on a slight "delay", to allow nerve
impulses from distant parts of the body to be integrated into simultaneous signals.

Perception is one of the oldest fields in psychology. The oldest quantitative law in
psychology is the Weber-Fechner law, which quantifies the relationship between the intensity
of physical stimuli and their perceptual effects (for example, testing how much darker a
computer screen can get before the viewer actually notices). The study of perception gave
rise to the Gestalt school of psychology, with its emphasis on holistic approach.



                                                                                              40
Effect of motivation and expectation

Main article: Set (psychology)

A perceptual set, also called perceptual expectancy or just set is a predisposition to perceive
things in a certain way. It is an example of how perception can be shaped by "top-down"
processes such as drives and expectations. Perceptual sets occur in all the different
senses. They can be long term, such as a special sensitivity to hearing one's own name in a
crowded room, or short term, as in the ease with which hungry people notice the smell of
food. A simple demonstration of the effect involved very brief presentations of non-words
such as "sael". Subjects who were told to expect words about animals read it as "seal", but
others who were expecting boat-related words read it as "sail".

Sets can be created by motivation and so can result in people interpreting ambiguous figures
so that they see what they want to see. For instance, how someone perceives what unfolds
during a sports game can be biased if they strongly support one of the teams. In one
experiment, students were allocated to pleasant or unpleasant tasks by a computer. They were
told that either a number or a letter would flash on the screen to say whether they were going
to taste an orange juice drink or an unpleasant-tasting health drink. In fact, an ambiguous
figure was flashed on screen, which could either be read as the letter B or the number 13.
When the letters were associated with the pleasant task, subjects were more likely to perceive
a letter B, and when letters were associated with the unpleasant task they tended to perceive a
number 13.

Perceptual set has been demonstrated in many social contexts. People who are primed to
think of someone as "warm" are more likely to perceive a variety of positive characteristics in
them, than if the word "warm" is replaced by "cold". When someone has a reputation for
being funny, an audience are more likely to find them amusing. Individual's perceptual sets
reflect their own personality traits. For example, people with an aggressive personality are
quicker to correctly identify aggressive words or situations

One classic psychological experiment showed slower reaction times and less accurate
answers when a deck of playing cards reversed the color of the suit symbol for some cards
(e.g. red spades and black hearts)

Philosopher Andy Clark explains that perception, although it occurs quickly, is not simply a
bottom-up process (where minute details are put together to form larger wholes). Instead, our
brains use what he calls Predictive coding. It starts with very broad constraints and
expectations for the state of the world, and as expectations are met, it makes more detailed
predictions (errors lead to new predictions, or learning processes). Clark says this research
has various implications; not only can there be no completely "unbiased, unfiltered"
perception, but this means that there is a great deal of feedback between perception and
expectation (perceptual experiences often shape our beliefs, but those perceptions were based
on existing beliefs).



                                                                                            41
Theories

Perception as hypothesis-testing

Cognitive theories of perception assume there is a poverty of stimulus. This (with reference
to perception) is the claim that sensations are, by themselves, unable to provide a unique
description of the world. Sensations require 'enriching', which is the role of the mental model.
A different type of theory is the perceptual ecology approach of James J. Gibson. Gibson
rejected the assumption of a poverty of stimulus by rejecting the notion that perception is
based in sensations – instead, he investigated what information is actually presented to the
perceptual systems. His theory "assumes the existence of stable, unbounded, and permanent
stimulus-information in the ambient optic array. And it supposes that the visual system can
explore and detect this information. The theory is information-based, not sensation-
based." He and the psychologists who work within this paradigm detailed how the world
could be specified to a mobile, exploring organism via the lawful projection of information
about the world into energy arrays. Specification is a 1:1 mapping of some aspect of the
world into a perceptual array; given such a mapping, no enrichment is required and
perception is direct perception

Perception-in-action

An ecological understanding of perception derived from Gibson's early work is that of
"perception-in-action", the notion that perception is a requisite property of animate action;
that without perception action would be unguided, and without action perception would serve
no purpose. Animate actions require both perception and motion, and perception and
movement can be described as "two sides of the same coin, the coin is action". Gibson works
from the assumption that singular entities, which he calls "invariants", already exist in the
real world and that all that the perception process does is to home in upon them. A view
known as constructivism (held by such philosophers as Ernst von Glasersfeld) regards the
continual adjustment of perception and action to the external input as precisely what
constitutes the "entity", which is therefore far from being invariant.

Glasersfeld considers an "invariant" as a target to be homed in upon, and a pragmatic
necessity to allow an initial measure of understanding to be established prior to the updating
that a statement aims to achieve. The invariant does not and need not represent an actuality,
and Glasersfeld describes it as extremely unlikely that what is desired or feared by an
organism will never suffer change as time goes on. This social constructionist theory thus
allows for a needful evolutionary adjustment.

A mathematical theory of perception-in-action has been devised and investigated in many
forms of controlled movement, and has been described in many different species of organism
using the General Tau Theory. According to this theory, tau information, or time-to-goal
information is the fundamental 'percept' in perception.




                                                                                             42
RESEARCH METHODOLOGY


Research Methodology Adopted

Research Design : Descriptive research

Research Instrument : Structured Questionnaire

                                                 43
Sampling Plan

i) Sample Method : Non-Probability Sampling

(Convenience Sampling)

ii) Sample Size : 100

iii) Sample Unit : Employees who do not hold a

supervisory position

Sampling Design

Convenience Sampling, as the name implies, is based on the convenience of the

researcher who is to select a sample. Respondents in the sample are included in it merely

on account of their being available on the spot where the survey was in progress.



Source of Data

1. Data Source:



There are two types of data; primary and secondary data.

Primary data

In this project work primary data has been collected by:



   ●   Questionnaires have been done on several respondents in the local area and perception
       about the data card were collected.




Secondary data



The data collected from secondary source is through Magazine , newspaper, internet.



2. Data Analysis:

Statistical Tool

                                                                                            44
The statistical tool used in this project is chi square.




                         FINDINGS AND ANALYSIS




HYPOTHESIS



                                                           45
NULL HYPOTHESIS: There is no relation between employees perception and performance
appraisal.

ALTERNATE HYPOTHESIS: There is relation between employees perception and
performance appraisal.




My performance is adequately monitored during performance appraisal.




                                       Fig7




                                                                                46
●   From the above data we find most of the employees whose salary is below 10,000 and
    above 30,000 they are strongly agree that their performance is adequately monitored
    during performance appraisal



●   Maximum employees whose salary is in between 10,000-20,000 and 20,000-30,000, they
    are agree.




Performance appraisal does not contribute to job performance.




                                          Fig 8

●    From the above data we find most of the employees whose salary is below 10,000 and
     above 30,000 they are disagree that performance appraisal does not contribute to job
     performance.



●    Maximum employees whose salary is in between 10,000-20,000 and 20,000-30,000, they
     are strongly disagree.




                                                                                      47
Performance goals are clearly defined in the process of appraisal.




                                                Fig 9




The above graph represents maximum number of employees whose salary is below 10,000 and

10,000 are Disagree that the performance goals are clearly defined in the process of performance.


Whereas, those employees whose salary is 20,000-30,000 they are agree and above 30,000 give no

response.




The performance appraisal is helpful in reducing grievance among the
employees.



                                                                                                    48
Fig 10



The above graph represents most of the employees whose salary is below 10,000 and 10,000-20,000
they disagree that the performance appraisal is helpful in reducing grievance among the employees.
Whereas, maximum employees whose salary in between 20,000-30,000 and above 30,000 they are
strongly agree.




I do not need feedback to monitor my performance




                                             Fig 11



    ●   The above graph represents maximum number of employees whose salary is below 10,000
        are disagree that they do not need feedback to monitor their performance.


    ●   Most of the employees whose salary in between 10,000-20,000 and 20,000-30,000 they
        agree that they do not need feedback to monitor their performance.


    ●   And Maximum employees whose salary is above 30,000 they are strongly agree.




                                                                                               49
The performance appraisal is helpful for improving personnel skill.




                                           Fig 12

   ●   Above graph shows that most of the employees whose years of service up to 2 years and
       6-10 years are strongly agree that appraisal enhances the chances for promotion.


   ●    Maximum number of employees whose years of service is 2-6 years and above 10 years
       are agree that the appraisal enhances the chances for promotion.




Promotion is purely based on performance appraisal.



                                                                                             50
Fig 13

     ●            The above graph represents maximum number of employees whose years of
          service up to 2 years and above 10 years are strongly agree that the promotion is purely
          based on performance.


     ●    Most of the employees whose years of service is 2-6 years and 6-10 years are agree that
          promotion is purely based on performance.




Appraisal increases career growth.




                                               Fig 14




 ●       From the above graph we find that maximum number of employees whose years of service
         up to 2 years and 2-6 years are agree that the Appraisal increases career growth


 ●       Most of the employees whose years of service is 6-10 years and above 10 years are strongly
         agree that the appraisal increases career growth

                                                                                                51
Appraisal enhances the chances for promotion.




                                          Fig 15




   ●   Above graph shows that most of the employees whose years of service up to 2 years and
       6-10 years are strongly agree that appraisal enhances the chances for promotion.


   ●    Maximum number of employees whose years of service is 2-6 years and above 10 years
       are agree that the appraisal enhances the chances for promotion.




                                                                                         52
STATISTICAL TOOL



CHI-SQUARE TEST

ALTERNATIVE HYPOTHESIS—Performance appraisal improves job
performance.



                                  O    E         O-E   (O-E)²   (O-E)²/E

 Strongly agree                   48   20        28    784      39.2

 Agree                            32   20        12    144      7.2

 No response                      9    20        11    121      6.05

 Disagree                         7    20        13    169      8.45

 Strongly disagree                4    20        16    256      12.8

                                       Table 1

Where, O is Observed value

and,     E is expected value.



Σ(0-E)²/E = 73.7



χ² = Σ(O-E)²/ E = 73.7



n-1 = 5-1 = 4 Degree of freedom



n= number of variables




                                                                           53
The significance level = 0.05



So, 9.49 is Tabulated



Calculated > Tabulated



 Therefore, Null Hypothesis is rejected. i.e. Performance Appraisal does not improves job
performance, this statement is rejected.

So, from the result we can say that performance appraisal improves job performance.




ALTERNATIVE HYPOTHESIS- The assessment of performance motivates
to work harder.
                                                                                            54
O    E         O-E   (O-E)²        (O-E)²/E

 Strongly agree                   32   20        12    144           7.2

 Agree                            36   20        16    256           12.8

 No response                      14   20        6     36            1.8

 Disagree                         11   20        9     81            4.05

 Strongly disagree                7    20        13    169           8.45

                                       Table 2

Where, O is Observed value

and,     E is expected value.



Σ(0-E)²/E = 34.3



χ² = Σ(O-E)²/ E = 34.3



n-1 = 5-1 = 4 Degree of freedom



n= number of variables



The significance level = 0.05



So, 9.49 is Tabulated



Calculated > Tabulated



Therefore, Null Hypothesis is rejected. i.e. the assessment of performance does not
motivates to work harder. This statement is rejected.


                                                                                 55
So, from the result we can say that the assessment of performance motivates to work harder.




ALTERNATIVE HYPOTHESIS- Performance goals are clearly defined in
the process of appraisal.




                                                                                         56
O       E         O-E       (O-E)²         (O-E)²/E

 Strongly agree                     26      20        6         36             1.8

 Agree                              39      20        19        361            18.05

 No response                        15      20        5         25             1.25

 Disagree                           9       20        11        121            6.05

 Strongly disagree                  11      20        9         81             4.05



                                            Table 3

Where, O is Observed value

and,     E is expected value.



Σ(0-E)²/E = 31.2



χ² = Σ(O-E)²/ E = 31.2



n-1 = 5-1 = 4 Degree of freedom



n= number of variables



 The significance level = 0.05



So, 9.49 is Tabulated



Calculated > Tabulated



 Therefore, Null Hypothesis is rejected. i.e. performance goals are not clearly defined in the
process of appraisal. This statement is rejected.


                                                                                             57
So, from the result we can say that Performance goals are clearly defined in the process of
appraisal.




ALTERNATIVE HYPOTHESIS- Performance appraisal provides me with
the opportunity to set personal goals.




                                                                                              58
O       E         O-E      (O-E)²         (O-E)²/E

 Strongly agree                    26      20        6        36             1.8

 Agree                             36      20        16       256            12.8

 No response                       16      20        4        16             0.8

 Disagree                          12      20        8        64             3.2

 Strongly disagree                 10      20        10       100            5



                                           Table 4

Where, O is Observed value

and,     E is expected value.



Σ(0-E)²/E = 23.6



χ² = Σ(O-E)²/ E = 23.6



n-1 = 5-1 = 4 Degree of freedom



n= number of variables



 The significance level = 0.05



So, 9.49 is Tabulated



Calculated > Tabulated

 Therefore, Null Hypothesis is rejected. i.e Performance appraisal does not provides me with
the opportunity to set personal goals. This statement is rejected.

 So, from the result we can say that Performance appraisal provides me with the opportunity
to set personal goals.

                                                                                           59
1.   As it is cleared by the analysis part that the performance appraisal enhances the
        performance of the employees and assessment of performance motivates to work
        harder these two satisfy our first objective which is to find out that the perception of
        employees towards performance appraisal and by this it is clear that employees are
        very much depended upon the appraisal system and and they are likely to do the work
        for their appraisal and by this their performance enhance.


   2. And by other to analysis i.e. performance goals are clearly defined in the process of
      appraisal and the last one i.e. performance appraisal provides with the opportunity to
      set personal goals and by these it is cleared that the second objective which is the
      study of the impact of performance appraisal on employees‘ performance and by this
      it is clearly defined that the performance appraisal has a positive impact on the
      employees‘ performance.
And by this it is cleared that our alternate hypothesis which is there is relation between
employees perception and performance appraisal has been justified.




                 CONCLUSION & RECOMMENDATION


Performance Appraisal assesses an individual employee‘s job performance and productivity
in relation to certain pre-established criteria and organizational objectives. Performance

                                                                                             60
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Employee perception towards .docx (1)

  • 1. EMPLOYEES PERCEPTION TOWARDS PERFORMANCE APPRAISAL AT UFLEX LIMITED Summer Internship Project Report Submitted towards Partial Fulfilment of Post Graduate Diploma in Management (Approved by AICTE, Govt. of India) Academic Session 2011 – 2013 Submitted By: Under the Guidance of: Industry Guide Faculty Guide CERTIFICATE OF DECLARATION 1
  • 2. I Ravi Shankar Dwivedy students of PGDM (2011-2013) 1st Year, Institute of Management Studies, Ghaziabad, hereby declare that the project report on “Employees perception towards performance appraisal at UFlex limited” has been done under the guidance and involvement OF ….................................................................................................................................................. ............. for the period 20th April 2012 to 21st June 2012. All information and data provided in this report are collected from primary and secondary sources that are true to the best of my knowledge. Date: ------------------------------ Student: Ravi Shankar Dwivedy BM-011171 Institute of Management Studies, Ghaziabad. PREFACE 2
  • 3. Training is an integral part of our academic curriculum. During the training a student gets an opportunity to set the practical aspects of theory. Training makes the concept clear and it gives the perfect knowledge of the practical life. This project is the outcome of the training that I have undergone for “EMPLOYEES PERCEPTION TOWARDS PERFORMANCE APPRAISAL IN UFLEX LIMITED”. Due to short span of time I analyzed a proper number of employees to fulfill my requirements of the project work through questionnaire and personal interview. I offer my courteous thanks to ….............................for their guidance and help which they provided me while preparing this project report. ACKNOWLEDGEMNT 3
  • 4. It gives us immense pleasure and satisfaction in expressing our gratitude towards all individuals who have indirectly helped us in this project report. Working on this project was an excitement challenge and a new exposure in the field of marketing at the outset we would like acknowledge our special thanks to ….................................................................................................................................................. .......................................... for his invaluable help and guidance without which this project would not have been successful . TABLE OF CONTENT S.No. Topic Pages 1 Executive Synopsis 8-9 2 Introduction 10-24 4
  • 5. 3 Company Profile 25-36 4 Objective 37 5 Literature Review 38-45 6 Research Methodology 46-47 7 Finding and Analysis 48-57 8 Statistical Tool 58-65 9 Conclusion & Recommendation 66 10 Limitation 67 11 Bibliography 68 12 Annexure 69-70 Tables and Graphs Fig & Topic Page Tab. No. No. Fig. 1 360 degree appraisal 17 Fig. 2 MBO process 18 Fig. 3 Potrait of Mr. Ashok Chaturvedi, Chairman, Uflex 27 Fig. 4 Process plant of engg. Divison 33 5
  • 6. Fig. 5 Process model of chemical plant 34 Fig. 6 Process plant of chemical divison 36 Fig. 7 Graph showing performance monitoring 49 Fig.8 Graph showing performance appraisal does not contribute to 50 job performance. Fig.9 Graph showing performance goals are clearly defined in the 51 process of appraisal. Fig. 10 Graph showing the performance appraisal is helpful in 52 reducing grievance among the employees. Fig. 11 Graph showing I do not need feedback to monitor my 53 performance Fig.12 Graph showing the performance appraisal is helpful for 54 improving personnel skill. Fig. 13 Graph showing promotion is purely based on performance 55 appraisal. Fig. 14 Graph showing appraisal increases career growth. 56 Fig. 15 Graph showing appraisal enhances the chances for promotion. 57 Table 1 Chi square on Performance appraisal improves job 58 performance. Table 2 Chi square on the assessment of performance motivates to 60 work harder. Table 3 Chi square on performance goals are clearly defined in the 62 process of appraisal. Table 4 Chi square on performance appraisal provides me with the 64 opportunity to set personal goals. EXECUTIVE SYNOPSIS The report embarks on the introduction about the company that is profile of the company, HR departments, its products and services, business and quality policies of UFLEX. In today‘s competitive scenario, when ‗achiever more with less and in minimum time‘ is mantra to success, every organization is using Performance Appraisal for their employees. The project is undertaken to study the perception of employees towards Performance Appraisal at UFLEX. 6
  • 7. Analysis helped to know that how the use of performance appraisals helpful for any of the organization. In order to know the impact of Performance , the survey questionnaire and the data provided by the HR department was the primary source of data. Then the report leads to findings, suggestions, learning and conclusions followed by references at the end of the report. The company profile is followed organization structure, introduction to the topic. i.e. benefits and impact of performance appraisal in employees.. In today‘s era, performance appraisal has become an integral part of organization and is playing its critical role in employees performance. Human resource management (HRM) conducts performance management. Performance management systems consist of the activities and/or processes embraced by an organization in anticipation of improving employee performance, and therefore, organizational performance. Consequently, performance management is conducted at the organizational level and the individual level whereas performance appraisal is for assessing employees to know their strengths and weaknesses. It is done by HR managers to get the feedback of the employees. Performance appraisal is a systematic and periodic process that assesses an individual employee‘s job performance and productivity in relation to certain pre-established criteria and organizational objectives. Other aspects of individual employees are considered as well, such as, accomplishments, potential for future improvement, strengths and weaknesses, etc. To collect performance appraisal data, there are three main methods: objective production, personnel, and judgmental evaluation. Judgmental evaluations are the most commonly used with a large variety of evaluation methods. A performance appraisal is typically conducted annually. The interview could function as ―providing feedback to employees, counselling and developing employees, and conveying and discussing compensation, job status, or disciplinary decisions‖. Performance appraisal is often included in performance management systems. Performance management systems are employed ―to manage and align" all of an organization's resources in order to achieve highest possible performance. 7
  • 8. It facilitates the communication between the employees, enhances the employees to focus through promoting trust. It helps in goal setting and determining the objectives and also to enhance their performance. Performance appraisals are conducted at least annually, and annual employee performance reviews appear to be the standard in most American organizations. However, ―it has been acknowledged that appraisals conducted more frequently (more than once a year) may have positive implications for both the organization and employee.‖ It is suggested that regular performance feedback provided to employees may quell any unexpected and/or surprising feedback to year-end discussions. During the internship in Uflex limited I found that the employees are more focused towards their work. And their performance shows their leniency towards work and how they are making their selves to work in that competitive environment. As Uflex has their major business in packaging sector so they need a huge number of employees to earn their goal and to be capable to survive in the competitive world. Numerous researchers have reported that many employees are not satisfied with their performance appraisal (PA) systems. Studies have shown that subjectivity as well as appraiser bias is often a problem perceived by as many as half of employees. Appraiser bias, however, appears to be perceived as more of a problem in government and public sector organizations. Also, according to some studies, employees wished to see changes in the PA system by making ―the system more objective, improving the feedback process, and increasing the frequency of review.‖ INTRODUCTION DEFINITION A performance appraisal is a systematic and periodic process that assesses an individual employee‘s job performance and productivity in relation to certain pre-established criteria and organizational objectives. Other aspects of individual employees are considered as well, such as, accomplishments, potential for future improvement, strengths and weaknesses, etc. To collect performance appraisal data, there are three main methods: objective production, personnel, and judgmental evaluation. Judgmental evaluations are the most commonly used with a large variety of evaluation methods. A performance appraisal is typically conducted annually. The interview could function as ―providing feedback to 8
  • 9. employees, counselling and developing employees, and conveying and discussing compensation, job status, or disciplinary decisions‖. Performance appraisal is often included in performance management systems. Performance management systems are employed ―to manage and align" all of an organization's resources in order to achieve highest possible performance. ―How performance is managed in an organization determines to a large extent the success or failure of the organization. Therefore, improving performance appraisal for everyone should be among the highest priorities of contemporary‖ organizations. Some applications of performance appraisal are performance improvement, promotions, termination, test validation, and more while there are many potential benefits of performance appraisal, there are also some potential drawbacks. For example, performance appraisal can help facilitate management-employee communication; however, performance appraisal may result in legal issues if not executed appropriately as many employees tend to be unsatisfied with the performance appraisal process. Performance appraisal created in and determined as useful in the United States are not necessarily able to be transferable cross-culturally. Applications of Performance Appraisal Results A central reason for the utilization of performance appraisals is performance improvement (―initially at the level of the individual employee, and ultimately at the level of the organization‖). Other fundamental reasons include ―as a basis for employment decisions (e.g. promotions, terminations, transfers), as criteria in research (e.g. test validation), to aid with communication (e.g. allowing employees to know how they are doing and organizational expectations), to establish personal objectives for training‖ programs, for transmission of objective feedback for personal development, ―as a means of documentation to aid in keeping track of decisions and legal requirements‖ and in wage and salary administration. Additionally, Performance appraisal can aid in the formulation of job criteria and selection of individuals ―who are best suited to perform the required organizational tasks‖. A performance appraisal can be part of guiding and monitoring employee career development. Performance appraisal can also be used to aid in work motivation through the use of reward systems. Potential Benefits of Performance Appraisals There are a number of potential benefits of organizational performance management conducting formal performance appraisals. There has been a general consensus in the belief that Performance appraisal lead to positive implications of organizations. Furthermore, Performance appraisal can benefit an organization‘s effectiveness. One way is performance appraisals can often lead to giving individual workers feedback about their job 9
  • 10. performance. From this may spawn several potential benefits such as the individual workers becoming more productive. Other potential benefits include: Facilitation of communication: communication in organizations is considered an essential function of worker motivation. It has been proposed that feedback from Performance appraisal aid in minimizing employees‘ perceptions of uncertainty. Fundamentally, feedback and management-employee communication can serve as a guide in job performance Enhancement of employee focus through promoting trust: behaviours, thoughts, and issues may distract employees from their work, and trust issues may be among these distracting factors. Such factors that consume psychological energy can lower job performance and cause workers to lose sight of organizational goals.[9] Properly constructed and utilized Performance appraisal has the ability to lower distracting factors and encourage trust within the organization. Goal setting and desired performance reinforcement: organizations find it efficient to match individual worker‘s goals and performance with organizational goals. Performance appraisal provides room for discussion in the collaboration of these individual and organizational goals. Collaboration can also be advantageous by resulting in employee acceptance and satisfaction of appraisal results. Performance improvement: well constructed Performance appraisal can be valuable tools for communication with employees as pertaining to how their job performance stands with organizational expectations. ―At the organizational level, numerous studies have reported positive relationships between human resource management (HRM) practices" and performance improvement at both the individual and organizational levels. Determination of training needs: ―Employee training and development are crucial components in helping an organization achieve strategic initiatives‖. It has been argued that for Performance appraisal to truly be effective, post-appraisal opportunities for training and development in problem areas, as determined by the appraisal, must be offered. Performance appraisal can especially be instrumental for identifying training needs of new employees. Finally, Performance appraisal can help in the establishment and supervision of employees‘ career goals. Potential Complications of Performance Appraisals Despite all the potential advantages of formal performance appraisals, there are also potential drawbacks. It has been noted that determining the relationship between individual job performance and organizational performance can be a difficult task. Generally, there are two overarching problems from which several complications spawn. One of the problem with formal Performance Appraisals is there can be detrimental effects to the organization involved if the appraisals are not used appropriately. The second problem with formal 10
  • 11. performance appraisal is they can be ineffective if the performance appraisal system does not correspond with the organizational culture and system. Complications stemming from these issues are: Detrimental to quality improvement: it has been proposed that the use of performance appraisal systems in organizations adversely affect organizations‘ pursuits of quality performance. It is believed by some scholars and practitioners that the use of Performance appraisal is more than unnecessary if there is total quality management. Negative perceptions: ―Quite often, individuals have negative perceptions of Performance appraisal‖. Receiving and potentially cause ―tension between supervisors and subordinates‖. Errors: Performance appraisal should provide accurate and relevant ratings of an employee‘s performance as compared to pre-established criteria (i.e. organizational expectations). Nevertheless, supervisors will sometimes rate employees more favourably than that of their true performance in order to please the employees and avoid conflict. ―Inflated ratings are a common malady associated with formal" performance appraisal. Legal issues: When performance appraisal are not carried out appropriately, legal issues could result that place the organization at risk. Performance appraisal are used in organizational disciplinary programs [as well as for promotional decisions within the organization. The improper application and utilization of Performance appraisal can affect employees negatively and lead to legal action against the organization. Performance goals: Performance goals and performance appraisal systems are often used in association. Negative outcomes concerning the organizations can result when goals are overly challenging or overemphasized to the extent of effecting ethnics, legal requirements, or quality. Moreover, challenging performance goals can impede on employees‘ abilities to acquire necessary knowledge and skills. Especially in the early stages of training, it would be more beneficial to instruct employees on outcome goals than on performance goals. Derail merit pay or performance-based pay: some researchers contend that the deficit in merit pay and performance-based pay is linked to the fundamental issues stemming from performance appraisal systems. Who Conducts Performance Appraisals Human Resource Management & Performance Management Human resource management (HRM) conducts performance management. Performance management systems consist of the activities and/or processes embraced by an organization in anticipation of improving employee performance, and therefore, organizational performance. Consequently, performance management is conducted at the organizational level and the individual level. At the organizational level, performance management oversees organizational performance and compares present performance with organizational 11
  • 12. performance goals. The achievement of these organizational performance goals depends on the performance of the individual organizational members. Therefore, measuring individual employee performance can prove to be a valuable performance management process for the purposes of HRM and for the organization. Many researchers would argue that ―performance appraisal is one of the most important processes in Human Resource Management‖. The performance management process begins with leadership within the organization creating a performance management policy. Primarily, management governs performance by influencing employee performance input (e.g. training programs) and by providing feedback via output (i.e. performance assessment and appraisal). ―The ultimate objective of a performance management process is to align individual performance with organizational performance‖. A very common and central process of performance management systems is performance appraisal. The performance appraisal process should be able to inform employees about the ―organization's goals, priorities, and expectations and how well they are contributing to them‖. When Performance Appraisals are Conducted Performance appraisals are conducted at least annually, and annual employee performance reviews appear to be the standard in most American organizations. However, ―it has been acknowledged that appraisals conducted more frequently (more than once a year) may have positive implications for both the organization and employee.‖ It is suggested that regular performance feedback provided to employees may quell any unexpected and/or surprising feedback to year-end discussions. In a recent research study concerning the timeliness of Performance appraisal, ―one of the respondents even suggested that the performance review should be done formally and more frequently, perhaps once a month, and recorded twice a year.‖ Other researchers propose that the purpose of Performance appraisal and the frequency of their feedback are contingent upon the nature of the job and characteristics of the employee. For example, employees of routine jobs where performance maintenance is the goal would benefit sufficiently from annual performance appraisal feedback. On the other hand, employees of more discretionary and non-routine jobs, where goal-setting is appropriate and there is room for development, would benefit from more frequent performance appraisal feedback. Methods of Collecting Performance Appraisal Data There are three main methods used to collect performance appraisal data: objective production, personnel, and judgmental evaluation. Judgmental evaluations are the most commonly used with a large variety of evaluation methods. Objective production 12
  • 13. The objective production method consists of direct, but limited, measures such as sales figures, production numbers, the electronic performance monitoring of data entry workers, etc. The measures used to appraise performance would depend on the job and its duties. Although these measures deal with unambiguous criteria, they are usually incomplete because of criterion contamination and criterion deficiency. Criterion contamination refers to the part of the actual criteria that is unrelated to the conceptual criteria. In other words, the variability in performance can be due to factors outside of the employee‘s control. Criterion deficiency refers to the part of the conceptual criteria that is not measured by the actual criteria. In other words, the quantity of production does not necessarily indicate the quality of the products. Both types of criterion inadequacies result in reduced validity of the measure. Regardless of the fact that objective production data is not a complete reflection upon job performance, such data is relevant to job performance. The Happy-Productive Worker Hypothesis The happy-productive worker hypothesis states that the happiest workers are the most productive performers, and the most productive performers are the happiest workers Yet, after decades of research, the relationship between job satisfaction and job performance produces only a weak positive correlation. Published in 2001 by Psychological Bulletin, a meta-analysis of 312 research studies produced an uncorrected correlation of 0.18. This correlation is much weaker than what the happy-productive worker hypothesis would predict. There is no clear relationship between job satisfaction and job performance. Personnel The personnel method is the recording of withdrawal behaviors (i.e. absenteeism, accidents). Most organizations consider unexcused absences to be indicators of poor job performance, even with all other factors being equal;[ however, this is subject to criterion deficiency. The quantity of an employee‘s absences does not reflect how dedicated he/she may be to the job and its duties. Especially for blue-collar jobs, accidents can often be a useful indicator of poor job performance, but this is also subject to criterion contamination because situational factors also contribute to accidents. Once again, both types of criterion inadequacies result in reduced validity of the measure. Although excessive absenteeism and/or accidents often indicate poor job performance rather than good performance, such personnel data is not a comprehensive reflection of an employee‘s performance. Judgmental Evaluation Judgmental evaluation appears to be a collection of methods, and as such, could be considered a methodology. A common approach to obtaining Performance appraisal is by means of raters. Because the raters are human, some error will always be present in the data. The most common types of error are leniency errors, central tendency errors, and errors 13
  • 14. resulting from the halo effect. These errors arise predominantly from social cognition and the theory in that how we judge and evaluate other individuals in various contexts is associated with how we ―acquire, process, and categorize information‖ An essential piece of this method is rater training. Rater training is the ―process of educating raters to make more accurate assessments of performance, typically achieved by reducing the frequency of halo, leniency, and central-tendency errors‖. Rater training also helps the raters ―develops a common frame of reference for evaluation‖ of individual performance many researchers and survey respondents support the ambition of effectual rater training. However, it is noted that such training is expensive, time consuming, and only truly functional for behavioral assessments. Another piece to keep in mind is the effects of rater motivation on judgmental evaluations. It is not uncommon for rating inflation to occur due to rater motivation (i.e. ―organizationally induced pressures that compel raters to evaluate ratees positively‖). Typically, raters are motivated to give higher ratings because of the lack of organizational sanction concerning accurate/inaccurate appraisals, the rater's desire to guarantee promotions, salary increases, etc., the rater's inclination to avoid negative reactions from subordinates, and the observation that higher ratings of the ratees reflect favorably upon the rater. The main methods used in judgmental performance appraisal are:- Graphic Rating Scale: graphic rating scales (see scale (social sciences)) are the most commonly used system in performance appraisal. On several different factors, subordinates are judged on 'how much' of that factor or trait they possess. Typically, the raters use a 5- or 7-point scale; however, there are as many as 20-point scales. Employee-Comparison Methods: Rather than subordinates being judged against pre- established criteria, they are compared with one another. This method eliminates central tendency and leniency errors but still allows for halo effect errors to occur. The rank-order method has raters ranking subordinates from ―best‖ to ―worst‖, but how truly good or bad one is on a performance dimension would be unknown The paired-comparison method requires the rater to select the two "best" subordinates out of a group on each dimension then rank individuals according to the number of times each subordinate was selected as one of the "best". The forced-distribution method is good for large groups of ratees. The raters evaluate each subordinate on one or more dimensions and then place (or ‖force-fit‖, if you will) each subordinate in a 5 to 7 category normal distribution. The method of top-grading can be applied to the forced distribution method. This method identifies the 10% lowest performing subordinates, as according to the forced distribution, and dismisses them leaving the 90% higher performing subordinates. Behavioural Checklists and Scales: behaviours are more definite than traits. The critical incidents method (or critical incident technique) concerns ―specific behaviours indicative of good or bad job performance‖. Supervisors record behaviours of what they judge to be job 14
  • 15. performance relevant, and they keep a running tally of good and bad behaviours. A discussion on performance may then follow. The behaviourally anchored rating scales (BARS) combine the critical incidents method with rating scale methods by rating performance on a scale but with the scale points being anchored by behavioural incidents Note that BARS are job specific. Peer and Self Assessments While most judgmental performance appraisal research is evaluated by a superior (e.g. supervisor, manager), peer assessments are evaluated by one‘s colleagues. With self- assessments, individuals evaluate themselves. Peer Assessments: members of a group evaluate and appraise the performance of their fellow group members. There are three common methods of peer assessments. Peer nomination involves each group member nominating who he/she believes to be the ―best‖ on a certain dimension of performance. Peer ratings have each group member rate each other on a set of performance dimensions. Peer ranking requires each group member rank all fellow members from ―best‖ to ―worst‖ on one or more dimensions of performance. Self-Assessments: for self-assessments, individuals assess and evaluate their own behavior and job performance. It is common for a graphic rating scale to be used for self-assessments. Positive leniency tends to be a problem with self-assessments. 360-Degree Feedback: 360-degree feedback is multiple evaluations of employees which often include assessments from superior(s), peers, and one‘s self. 360 degree appraisal has four integral components: 1. Self appraisal. 2. Superior‘s appraisal 3. Subordinate‘s appraisal 4. Peer appraisal. Self appraisal gives a chance to the employee to look at his/her strengths and weaknesses, his achievements, and judge his own performance. Superior‘s appraisal forms the traditional part of the 360 degree performance appraisal where the employees‘ responsibilities and actual performance is rated by the superior. 15
  • 16. Subordinates appraisal gives a chance to judge the employee on the parameters like communication and motivating abilities, superior‘s ability to delegate the work, leadership qualities etc. Also known as internal customers, the correct feedback given by peers can help to find employees‘ abilities to work in a team, co-operation and sensitivity towards others. Fig.1 Self assessment is an indispensable part of 360 degree appraisals and therefore 360 degree a 360 degree performance appraisal is also a powerful developmental tool because when conducted at regular intervals (say yearly) it helps to keep a track of the changes others‘ perceptions about the employees. A 360 degree appraisal is generally found more suitable for the managers as it helps to assess their leadership and managing styles. This technique is being effectively used across the globe for performance appraisals. Some of the organizations following it are Wipro, Infosys, and Reliance Industries etc. The concept of ‗Management by Objectives‘ (MBO) was first given by Peter Drucker in 1954. It can be defined as a process whereby the employees and the superiors come together to identify common goals, the employees set their goals to be achieved, the standards to be taken as the criteria for measurement of their performance and contribution and deciding the course of action to be followed. The essence of MBO is participative goal setting, choosing course of actions and decision making. An important part of the MBO is the measurement and the comparison of the employee‘s actual performance with the standards set. Ideally, when employees themselves 16
  • 17. have been involved with the goal setting and the choosing the course of action to be followed by them, they are more likely to fulfill their responsibilities. THE MBO PROCESS Fig.2 UNIQUE FEATURES AND ADVANTAGES OF MBO The principle behind Management by Objectives (MBO) is to create empowered employees who have clarity of the roles and responsibilities expected from them, understand their objectives to be achieved and thus help in the achievement of organizational as well as personal goals. 17
  • 18. Some of the important features and advantages of MBO are: Clarity of goals – With MBO, came the concept of SMART goals i.e. goals that are: ● Specific ● Measurable ● Achievable ● Realistic, and ● Time bound. The goals thus set are clear, motivating and there is a linkage between organizational goals and performance targets of the employees. The focus is on future rather than on performance appraisalt. Goals and standards are set for the performance for the future with periodic reviews and feedback. Motivation – Involving employees in the whole process of goal setting and increasing employee empowerment increases employee job satisfaction and commitment. Better communication and Coordination – Frequent reviews and interactions between superiors and subordinates helps to maintain harmonious relationships within the enterprise and also solve many problems faced during the period. Critical incident method of performance appraisal 1. Definition of Critical incident method Critical incident is a method used for many sectors. Critical incident method- Recording of events by appraiser. An incident is critical when it illustrates what the employers has done or failed to do The critical incidents for performance appraisal are a method in which the manager writes down positive and negative performance behavior of employees throughout the performance period. Each employee will be evaluated as such and one‘s performance appraisal will be based on the logs that are put in the evaluation form. The manager maintains logs on each employee, whereby he periodically records critical incidents of the workers behavior. At the end of the rating period, these recorded critical incidents are used in the evaluation of the workers‘ performance. The critical incidents file of performance appraisal is a form of documentation that reflect all data about employee performances. 2. Disadvantages of critical Incident This method suffers however from the following limitations: ● Critical incidents technique of evaluation is applied to evaluate the performance of superiors rather than of peers of subordinates. ● Negative incidents may be more noticeable than positive incidents. 18
  • 19. ● It results in very close supervision which may not be liked by the employee. ● The recording of incidents may be a chore for the manager concerned, who may be too busy or forget to do it. ● The supervisors have a tendency to unload a series of complaints about incidents during an annual performance review session. Weighted checklist 1. Definition of weighted checklist This method describes a performance appraisal method where rater familiar with the jobs being evaluated prepared a large list of descriptive statements about effective and ineffective behavior on jobs. 2. Process of weighted checklist HR department and Managers / Supervisors will set up checklist for each position. If the rater believes strongly that the employee possesses a particular listed trait, he checks the item; otherwise, he leaves the item blank. 3. Sample of weighted checklist ● Does he give respect to his superiors? Yes/No ● Does he follow instructions properly? Yes/No ● Does he make mistakes frequently? Yes/No The value of each question may be weighted equally or certain questions may be weighted more heavily than others. 4. Advantages and disadvantages of weighted checklist ● This method help the manager in evaluation of the performance of the employee. ● The rater may be biased in distinguishing the positive and negative questions. He may assign biased weights to the questions. ● This method also is expensive and time consuming. ● It becomes difficult for the manager to assemble, analyze and weigh a number of statements about the employee‘s characteristics, contributions and behaviors. Paired comparison analysis 1. Definition of paired comparison analysis ● Paired comparison analysis is a good way of weighing up the relative importance of options. ● A range of plausible options is listed. Each option is compared against each of the other options. The results are tallied and the option with the highest score is the preferred option. 2. Advantages and disadvantages of paired comparison analysis ● It is useful where priorities are not clear. ● It is particularly useful where you do not have objective data to base this on. ● It helps you to set priorities where there are conflicting demands on your resources. ● This makes it easy to choose the most important problem to solve, or select the 19
  • 20. solution that will give you the greatest advantage. 3. Steps to conduct paired comparison analysis ● List the options you will compare (elements as A, B, C, D, E for example). ● Create a table 6 rows and 7 column. ● Write down option to column and row; A to row second, cell first from left and A to row first, cell second from left; B to row third, cell first from left and B to row first, cell third from left etc; column seventh is total point. ● Identify importance from 0 (no difference) to 3 (major difference). ● Compare element ―A‖ to B, C, D, E and place ―point‖ at each cell. ● Finally, consolidate the results by adding up the total of all the values for each of the options. You may want to convert these values into a percentage of the total score. 4. Paired comparison in performance appraisal ● The term used to describe an appraisal method for ranking employees. ● We use the above model to appraise employee‘ s performance. Definition of the rating scales The Rating Scale is a form on which the manager simply checks off the employee‘s level of performance. This is the oldest and most widely method used for performance appraisal. The scales may specify five points, so a factor such as job knowledge might be rated 1 (poorly informed about work duties) to 5 (has complete mastery of all phases of the job). Content of appraisal • Quantity of work. Volume of work under normal working conditions • Quality of work. Neatness, thoroughness and accuracy of work Knowledge of job. • Dependability. Conscientious, thorough, reliable, accurate, with respect to attendance, relief, lunch breaks, etc. • Judgment • attitude. Exhibits enthusiasm and cooperativeness on the job • Cooperation . Willingness and ability to work with others to produce desired goals. • Initiative. Rating scales Rating scales can include 5 elements as follows: ● Unsatisfactory ● Fair ● Satisfactory ● Good ● Outstanding Advantages of the rating scales ● Graphic rating scales are less time consuming to develop. ● They also allow for quantitative comparison. 20
  • 21. Disadvantages of the rating scales ● Different supervisors will use the same graphic scales in slightly different ways. ● One way to get around the ambiguity inherent in graphic rating scales is to use behavior based scales, in which specific work related behaviors are assessed. ● More validity comparing workers ratings from a single supervisor than comparing two workers who were rated by different supervisors. Essay evaluation method in performance appraisal 1. Definition of essay evaluation ● This method asked managers / supervisors to describe strengths and weaknesses of an employee‘s behavior. Essay evaluation is a non-quantitative technique ● This method usually use with the graphic rating scale method. 2. Input of information sources ● Job knowledge and potential of the employee; ● Employee‘s understanding of the company‘s programs, policies, objectives, etc.; ● The employee‘s relations with co-workers and superiors; ● The employee‘s general planning, organizing and controlling ability; ● The attitudes and perceptions of the employee, in general. 3. Disadvantages of essay evaluation ● Manager / supervisor may write a biased essay. ● A busy rater may write the essay hurriedly without properly assessing the actual performance of the worker. ● Apart from that, rater takes a long time, this becomes uneconomical from the view point of the firm, because the time of rater is costly. ● Some evaluators may be poor in writing essays on employee performance. Others may be superficial in explanation and use flowery language which may not reflect the actual performance of the employee. 21
  • 22. Forced ranking (forced distribution) Forced ranking method of performance appraisal to rank employee but in order of forced distribution. For example, the distribution requested with 10 or 20 percent in the top category, 70 or 80 percent in the middle, and 10 percent in the bottom. The top-ranked employees are considered ―high-potential‖ employees and are often targeted for a more rapid career and leadership development programs. In contrast, those ranked at the bottom are denied bonuses and pay increases. They may be given a probationary period to improve their performance. Uflex ltd. Company Profile After Pioneering the growth of the flexible packaging industry in India, Uflex has gained an unchallenged identity. Since its inception in the year 1983 it has turned into a multibillion company that values quality and customer satisfaction amongst other priorities. With consumers spread across the world, Uflex enjoys a global reach. Headquartered in Noida (National Capital Region, New Delhi) it has state of the art manufacturing facilities in India & Dubai. It has also established offices in UAE, Europe, North America and enjoys a formidable market presence in more than 85 countries. Uflex facility enjoys ISO 9001 and ISO 14001 certifications and has FDA and BGA approvals for their 22
  • 23. products. It is also a part of the D&B Global Database and winner of various prestigious national and international awards like the top exporter of BOPET and BOPP films, and the Worldstar award for packaging excellence. FPA, AIMCAL and the DUPONT Awards in 2004-2005 are the latest in this series. Being a multi faceted organization it has integrated its operations from manufacture of Polyester chips, Films (BOPET, BOPP and CPP - both in plain and metalized form), Coated Film, Laminates, Pouches, Holographic films Gravure cylinders, Inks and adhesives to all types of packaging & printing machines, offering total flexible packaging solution. Uflex has always been committed to the industry by providing technical know-how and being the trend- setter in the flexible packaging industry . Being on the edge of innovation, Uflex endeavors to be the first to come up with advanced products that cater to the changing demands of the packaging industry. As part of the Uflex Group, it has over twenty years of experience in polymer technology. Setting milestones of success and innovation, Uflex is widely known for manufacturing and supplying products, delivering apt services around the world. Chairman’s Vision 23
  • 24. Welcome to UFLEX - a world of complete flexible packaging solutions created with you at the centre. With you at the centre we conceptualized an enterprise that has taken us to strategic locations across the globe so that you find us closer in terms of ideas, markets, challenges, solutions and services. Today, we are available for you just around the corner, around the world. Putting you at the centre has also helped us evolve a corporate culture, flexible enough to respond to your demands and accommodate your needs. It has helped us to adapt our global industry insights to create solutions that keep your goals in focus. So across the world, you will find dealing with us as comfortable as with your local partner, yet backed with the formidable technological know-how of global players. Thinking of you has made us invest in the best inputs on the entire range of the flexible packaging spectrum. It also helps us offer the right mix of competencies from the entire range of possibilities on the flexible packaging spectrum, so that you get precisely what you need, whenever you need it. All this has added up to an edge that gives you access to not only the perfect product but also the complete process consultancy. This helps you derive the maximum mileage out of the products that we engineer for you. It's a distinction that can be brought to you only by the people who know every link of the flexible packaging chain inside out. So bring us a flexible packaging challenge and take back a relationship – a relationship with an unparalleled competitive and innovative edge. Chairman’s Profile 24
  • 25. Fig.3 The founder Chairman and Managing Director of The UFLEX Group, Mr. Ashok Chaturvedi, pioneered the growth of Flexible Packing industry in India. He is hailed as the leader of this fast growing segment of packaging business in India. Mr. Chaturvedi's progressive thinking made him conscious of the need to offer solutions for Flexible Packaging and this led to the inception of a company for manufacturing packaging materials. Exhibiting inspiring innovativeness and entrepreneurial skills, Mr. Chaturvedi applied the latest international technologies for tailoring and designing packing material which adapted to the needs of the customers, winning markets globally.Appreciating the customer's needs for quality, prompt delivery and service, he decided to integrate backwards in the manufacture. Board Of Directors 25
  • 26. Name of the Director Shri Ashok Chaturvedi - Chairman & Managing Director Shri Ravi Kathpalia Shri M.G. Gupta Shri A. Karati - ICICI Nominee Shri N K Duggal - IFCI Nominee Shri S.K. Kaushik - Whole-time Director Committee Of Directors MEMBERS OF : Audit Committee: 1. Shri Ravi Kathpalia – Chairman 2. Shri M.G. Gupta 3. Shri A. Karati Remuneration Committee 1. Shri M.G. Gupta – Chairman 2. Shri Ravi Kathpalia 26
  • 27. 3. Shri A. Karati Shareholders’/Investors’ Grievance Committee 1. Shri Ravi Kathpalia – Chairman 2. Shri M.G. Gupta 3. Shri S.K. Kaushik MILESTONES September 1983:- Formation of the flex group of companies. May 1984:- Formation of Flex Engineering Limited. December 1985:- Formation of FCL Technologies and Product limited. June 1988:- Formation of Uflex Limited. FIL is the largest manufacturer of polyester, polypropylene, and metallised films in India. February 1990:- Formation of Flex Food Limited for mushroom plantation. November 1994:- Launched the operation of First Line for the production of BOPET films under production capacity: 20,000 TPA. January 1996:- Launched the operation of Second Line for the production of BOPET films under production capacity: 20,000 TPA. June 1996:- Launched the operation of First Line for the production of BOPP films. Production capacity: 20,000 TPA. January 1997:- Commercial production of Polyethylene Teraphthalate chips started. June 1991:- M/s UFLEX America Incorporated, located in North Califoria, U.S.A., formed as a wholly owned subsidiary of M/s UFLEX Limited. June 2002:- First Metallizer with a capacity of 6,000 TPA installed. March 2003:- Cast Polyporpylene film line with a capacity to produce 6,000 TPA installed to produce CPP films. October 2003:- Second Metallizer with a capacity of 6,000 MT/annum was installed. December 2003:- Launched the operation of the second line for production of BOPP films with a capacity of 15,000 MT/annum. 27
  • 28. April 2004:- Launched the operation of the third line for the production of BOPET Films with a capacity of 20,000 MT/annum. July 2004:- A third metallizer with a capacity of 6,000 TPA was installed in Jabel Ali Fee Zone, UAE. March 2005:- A state of art polyester line with a capacity of 20,000 TPA was setup in Jabel Ali Fee Zone, UAE. July 2005:- A fourth Metallizer, with a capacity of 6000 TPA was installed with plasma treatment facility. October 2007:- Launched the operation of Fifth line, 8.7 metres wide for the production of BOPET films with a capacity of 25000 MT/annum. October 2007:- Launched the operation of 1.85 metres wide Thermal Lamination Machine for the production of Thermal Lam BOPP film with a capacity of 3600 TPA. November 2007:- Production of shrink sleeves a new concept in packaging (Heat shrink and cold seal) started. December 2007:- New packaging and Holography plant was started in Jammu. January 2008:- New WPP plant was started in Noida. 28
  • 29. BUSINESS DIVISON FILM DIVISON INTRODUCTION UFLEX Limited, the India-based flexible packaging giant, began its existence nearly two decades ago and has come a long way since then offering a vast array of innovative products and services that enrich life, improve performance and create value for the customers and shareholders. With a vision to ―Progress with Distinction‖, UFLEX is privileged to contribute to society by producing a variety of sophisticated products, on state-of-the-art imported equipment and machines, improving the quality of life for people across the globe. We manufacture in-house Polyester chips, BOPET / BOPP / COATED / METALLISED / CPP Films, Packaging machines, converting equipment, inks, adhesives, Flexible Laminates and Pouches and have emerged as a ―one stop shop‖ committed to providing customers with competitive advantage, placing top priority to ―customer success‖. We, at the Film Division of UFLEX Limited, are one of the largest manufacturer, supplier and exporter of a variety of Plastic Films in the world. With consistent quality, production expertise, continuous innovation in products and technologies, a dedicated work force and a highly motivated corporate team, the Flex group is expanding at an immense pace. We invite you to take a look at our wide range of products by browsing through these pages and then give us a chance to help you. We‘ll make sure to be there for you any time, every time! 29
  • 30. HOLOGRAPHY DIVISON Holography Division is a professionally managed division of UFlex Ltd., focusing on the production of top-of-the-line holographic products. At UFlex holographic division, our goal is to deliver quality that will ensure the confidence of our discerning buyers globally and become a benchmark for others. We will be uncompromising in our adherence to excellence at every stage of production, from the selection of raw materials to final product delivery. Equipped with state-of-the-art manufacturing facilities and technology tie-ups with world leaders, provide an access to leading innovations in the industry, hence ensure latest technology and processes in place. Entire supply-chain is attuned to ensure minimum lead-time for execution of large orders, offer customization of products based on buyer specifications and an assurance of innovation and flexibility in product design. R & D: With a strong foothold in innovating products and design, research & development of holography division is committed to refine and upgrade the processes and products being manufactured. Our fully equipped research laboratory is a result of core technical strength & commitments to manufacturing holography and related products. . In addition maximum emphasis is placed on security of making of hologram housekeeping and hygiene in relation to materials, processes, storage and handling. Moreover all environmental laws, guidelines and commitments are unfailingly adhered to. All emissions kept below permissible levels Minimal process waste generation - Almost all products made from eco-friendly materials Continuous employee education and motivation Secured execution & delivery of any job is an important pillar in holographic industry. Flex has ensured the same by installing, card access system bio-matrix technology (Thumb Recognition System), fully trained in-house armed guards to restrict any unauthorized entry to the facilities and maintain high-level security zone. ENGINEERING DIVISON 30
  • 31. UFLEX Limited - Coverting Division engaged in the business of Packaging and Converting Machines, established in Noida(adjacent to the national capital, New Delhi, India) in 1984, is an integral part of UFLEX Group of companies.The UFLEX group commenced its operations with a small investment and a pioneering spirit in 1983. Today, it is one of the leading corporate houses in the Asia Pacific Region offering, among the other things, a single window Total Packaging Solutions. Fig 4 Our Vision "Safer Living Thru Better Packaging" A better packaging helps deliver a better product to the consumer. To emerge as a world leader, in providing Total Flexible Packaging Solutions inspired by Total Customer Satisfaction. CONVERTING DIVISON UFLEX Ltd provides complete integrated packaging solutions, right from design to delivery. 31
  • 32. Catering to the specific need for Laminates and Pouches of each customer by constantly redefining cost effective packaging options, is the only tradition of service known to UFLEX. With almost 2 decades of experience in Flexible Packaging and significant investments, we have perfected our processes and technology to produce high quality Flexible Packaging Materials on time and within budgets.To ensure superior quality and timely delivery we have achieved full backward integration. Our in-company divisions and group companies located nearby produce all critical inputs, like the BOPET and BOPP films, Inks, Adhesives and substrates, Holographic Films, Metalisation facility, Blown Film and other such raw materials. Fig 5 Through our innovations in packaging, we have even helped our customers resolve a variety of problems. A few such cases are quoted below: An auto major had serious problem in combating spurious spares. We designed very special Laminates with holographic designs incorporating the company's logo. This eliminated the problem almost immediately raising the sales to three times within a year. A bed mattress manufacturer had no brand recognition inspite of giving the best quality, because of duplication. When all methods failed to contain this piracy, UFLEX Engineering Division created a Gravure printed pouch measuring 36"x96". The problem was nipped and the brand established its leadership in the market . A leading snack food manufacturer sold a popular snack in 400gms packing. The quantity was too much for a person to finish in one go. But the snack needed to be sold in the 400gm packs. Uflex Zipouch division designed a reclosable pouch with zipper. The buyer could eat as much as desired and then seal the pack for reuse later. CYLINDER DIVISON UFLEX (An ISO 9000 certified company) is one of the key players in the global packaging industry. UFLEX a dynamic and creative organization, today offers a reliable single window access to almost everything related to flexible packaging. Printing Cylinder is one of the major 32
  • 33. products. Since its inception, the team has been driving hard to master each link in the chain of flexible packaging development and production. As a result of this drive started manufacturing rotogravure Cylinders in the year 1986 and today boasts of a production capacity of over 35,000 cylinders per annum. CHEMICAL DIVISON Breaking through with exciting new innovations in the flexible packaging is part of the intrinsic value system at UFLEX Chemical Division. By offering a wide spectrum of colourful inks along with the requisite range of adhesives, Chemical Division adds a whole new 33
  • 34. dimension to flexible packaging. Fig 6 Chemical Dision , is part of the UFLEX Limited -name that is synonymous with the flexible packaging revolution in India, providing complete flexible Packaging solutions to over 60 countries. Today the UFLEX Group has Asia's largest state-of-the-art packaging plant and allied infrastructure at NOIDA (U.P.) spread over 70 acres. Uflex Chemical Division has established a US $ 6.5 million manufacturing facility at NOIDA (U.P) with ongoing technology transfer agreements with M/s. Color Converting Industries, U.S.A. and M/s. Sunkyong Industries Limited, South Korea-a Fortune 500 company. UFLEX Chemical Division also has an in-house Research & Development laboratory, approved and recognised by the Department of Science and Technology, Government of India. This research facility is manned by a dedicated team comprising of some of the best scientific minds in the business. UFLEX Chemical Division , an ISO 9001 certified company, is strongly focused on delivering the highest standards of quality with the single-minded intent of ensuring total customer satisfaction - over and over again. Every employee is completely committed to the organisation's goals, towards quality & service. OBJECTIVES ● To find out the perception of employees towards performance appraisal. ● To study the impact of performance appraisal on employee‘s performance. 34
  • 36. Also referred to as contextual behaviour, prosaically behaviour, and extra-role behaviour, organizational citizenship behaviour (OCB) consists of employee behaviour that contributes to the welfare of the organization but is beyond the scope of the employee‘s job duties. These extra-role behaviours may help or hinder the attainment of organizational goals. Research supports five dimensions of OCB: altruism, conscientiousness, courtesy, sportsmanship, and civic virtue. Researchers have found that the OCB dimensions of altruism and civic virtue can have just as much of an impact on manager‘s subjective evaluations of employees‘ performances as employees‘ objective productivity levels. The degree to which OCB can influence judgments of job performance is relatively high. Controversy exists as to whether OCB should be formally considered as a part of performance appraisal (PA). Performance Appraisal Interviews The performance appraisal (PA) interview is typically the final step of the appraisal process. The interview is held between the subordinate and supervisor. The PA interview can be considered of great significance to an organization‘s PA system. It is most advantageous when both the superior and subordinate participate in the interview discussion and establish goals together. Three factors consistently contribute to effective PA interviews: the supervisor‘s knowledge of the subordinate‘s job and performance in it, the supervisor‘s support of the subordinate, and a welcoming of the subordinate‘s participation. Employee Reactions to Performance Appraisal Numerous researchers have reported that many employees are not satisfied with their performance appraisal (PA) systems. Studies have shown that subjectivity as well as appraiser bias is often a problem perceived by as many as half of employees. Appraiser bias, however, appears to be perceived as more of a problem in government and public sector organizations. Also, according to some studies, employees wished to see changes in the PA system by making ―the system more objective, improving the feedback process, and increasing the frequency of review.‖ In light of traditional PA operation defects, ―organizations are now increasingly incorporating practices that may improve the system. These changes are particularly concerned with areas such as elimination of subjectivity and bias, training of appraisers, improvement of the feedback process and the performance review discussion.‖ According to a meta-analysis of 27 field studies, general employee participation in his/her own appraisal process was positively correlated with employee reactions to the PA system. More specifically, employee participation in the appraisal process was most strongly related to employee satisfaction with the PA system. Concerning the reliability of employee reaction measures, researchers have found employee reaction scales to be sound with few concerns through using a confirmatory factor analysis that is representative of employee reaction scales. 36
  • 37. Researchers suggest that the study of employees‘ reactions to PA is important because of two main reasons: employee reactions symbolizes a criterion of interest to practitioners of Performance appraisal and employee reactions have been associated through theory to determinants of appraisal acceptance and success. Researchers translate these reasons into the context of the scientist-practitioner gap or the ―lack of alignment between research and practice.‖ Performance Appraisal and Legal Implications There are federal laws addressing fair employment practices, and this also concerns performance appraisal (PA). Discrimination can occur within predictions of performance and evaluations of job behaviors. The revision of many court cases has revealed the involvement of alleged discrimination which was often linked to the assessment of the employee‘s job performance. Some of the laws which protect individuals against discrimination are ―the Title VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, the Age Discrimination in Employment Act (ADEA), and the Americans with Disabilities Act (ADA).‖ Lawsuits may also results from charges of an employer‘s negligence, defamation, and/or misrepresentation. A few appraisal criteria to keep in mind for a legally sound PA is to keep the content of the appraisal objective, job-related, behaviour-based, within the control of the ratee, and related to specific functions rather than a global assessment. Some appraisal procedure suggestions for a legally sound PA is to standardize operations, communicate formally with employees, provide information of performance deficits and give opportunities to employees to correct those deficits, give employees access to appraisal results, provide written instructions for the training of raters, and use multiple, diverse and unbiased raters. These are valuable but not exhaustive lists of recommendations for Performance appraisal. Cross-Cultural Implications of Performance Appraisal Performance appraisal (PA) systems, and the premises of which they were based, that have been formed and regarded as effective in the United States may not have the transferability for effectual utilization in other countries or cultures, and vice versa. Performance ―appraisal is thought to be deeply rooted in the norms, values, and beliefs of asociety‖. ―Appraisal reflects attitudes towards motivation and performance (self) and relationships (e.g. peers, subordinates, supervisors, organization), all of which vary from one country to the next‖. Therefore, appraisal should be in conjunction with cultural norms, values, and beliefs in order to be operative. The deep-seated norms, values and beliefs in different cultures affect employee motivation and perception of organizational equity and justice. In effect, a PA system created and considered effectual in one country may not be an appropriate assessment in another cultural region. 37
  • 38. For example, some countries and cultures value the trait of assertiveness and personal accomplishment while others instead place more merit on cooperation and interpersonal connection. Countries scoring high on assertiveness consider PA to be a way of assuring equity among employees so that higher performing employees receive greater rewards or higher salaries. Countries scoring low on assertiveness but higher in interpersonal relations may not like the social separation and pay inequity of higher/lower performing employees; employees from this more cooperative rather than individualistic culture place more concern on interpersonal relationships with other employees rather than on individual interests. High assertive countries value performance feedback for self-management and effectiveness purposes while countries low in assertiveness view performance feedback as ―threatening and obtrusive‖. In this case, the PA of the high assertive countries would likely not be beneficial for countries scoring lower in assertiveness to employ. However, countries scoring lower in assertiveness could employ PA for purposes of improving long-term communication development within the organization such as clarifying job objectives, guide training and development plans, and lessen the gap between job performance and organizational expectations. Perception (from the Latin perceptio, percipio) is the organization, identification, and interpretation of sensory information in order to fabricate a mental representation through the process of transduction, which sensors in the body transform signals from the environment into encoded neural signals. All perception involves signals in the nervous system, which in turn result from physical stimulation of the sense organs. For example, vision involves light striking the retinas of the eyes, smell is mediated by odor molecules and hearing involves pressure waves. Perception is not the performance appraisalsive receipt of these signals, but can be shaped by learning, memory and expectation. Perception involves these "top-down" effects as well as the "bottom-up" process of processing sensory input. The "bottom-up" processing is basically low-level information that's used to build up higher-level information (i.e. - shapes for object recognition). The "top-down" processing refers to a person's concept and expectations (knowledge) that influence perception. Perception depends on complex functions of the nervous system, but subjectively seems mostly effortless because this processing happens outside conscious awareness. Since the rise of experimental psychology in the late 19th Century, psychology's understanding of perception has progressed by combining a variety of techniques. Psychophysics measures the effect on perception of varying the physical qualities of the input. Sensory neurosciencestudies the brain mechanisms underlying perception. Perceptual systems can also be studied computationally, in terms of the information they process. Perceptual issues in philosophy include the extent to which sensory qualities such as sounds, smells or colors exist in objective reality rather than the mind of the perceiver. Although the senses were traditionally viewed as performance appraisalsive receptors, the study of illusions and ambiguous images has demonstrated that the brain's perceptual systems actively and pre-consciously attempt to make sense of their input. There is still active debate about the extent to which perception is an active process of hypothesis testing, analogous 38
  • 39. to science, or whether realistic sensory information is rich enough to make this process unnecessary. The perceptual systems of the brain enable individuals to see the world around them as stable, even though the sensory information may be incomplete and rapidly varying. Human and animal brains are structured in a modular way, with different areas processing different kinds of sensory information. Some of these modules take the form of sensory maps, mapping some aspect of the world across part of the brain's surface. These different modules are interconnected and influence each other. For instance, the taste is strongly influenced by its odor. Process and terminology The process of perception begins with an object in the real world, termed the distal stimulus or distal object. By means of light, sound or another physical process, the object stimulates the body's sensory organs. These sensory organs transform the input energy into neural activity—a process called transduction. This raw pattern of neural activity is called the proximal stimulus. These neural signals are transmitted to the brain and processed. [2] The resulting mental recreation of the distal stimulus is the percept. Perception is sometimes described as the process of constructing mental representations of distal stimuli using the information available in proximal stimuli. An example would be a person looking at a shoe. The shoe itself is the distal stimulus. When light from the shoe enters a person's eye and stimulates their retina, that stimulation is the proximal stimulus. The image of the shoe reconstructed by the brain of the person is the percept. Another example would be a telephone ringing. The ringing of the telephone is the distal stimulus. The sound stimulating a person's auditory receptors is the proximal stimulus, and the brain's interpretation of this as the ringing of a telephone is the percept. The different kinds of sensation such as warmth, sound, and taste are called "sensory modalities".[6][8] Psychologist Jerome Bruner has developed a model of perception. According to him people go through the following process to form opinions:.[ When a perceiver encounters an unfamiliar target we are opened different informational cues and want to learn more about the target. In the second step we try to collect more information about the target. Gradually, we encounter some familiar cues which helps us categorize the target. At this stage the cues become less open and selective. We try to search for more cues that confirm the categorization of the target. At this stage we also actively ignore and even distort cues that violate our initial perceptions. Our perception becomes more selective and we finally paint a consistent picture of the target. According to Alan Saks and Gary Johns, there are three components to Perception. 39
  • 40. The Perceiver, the person who becomes aware about something and comes to a final understanding. There are 3 factors that can influence his or her perceptions: experience, motivational state and finally emotional state. In different motivational or emotional states, the perceiver will react to or perceive something in different ways. Also in different situations he or she might employ a "perceptual defence" where they tend to "see what they want to see". The Target. This is the person who is being perceived or judged. "Ambiguity or lack of information about a target leads to a greater need for interpretation and addition." The Situation also greatly influences perceptions because different situations may call for additional information about the target. Stimuli are not necessarily translated into a percept and rarely does a single stimulus translate into a percept. An ambiguous stimulus may be translated into multiple percepts, experienced randomly, one at a time, in what is called "multistable perception". And the same stimuli, or absence of them, may result in different percepts depending on subject‘s culture and previous experiences. Ambiguous figures demonstrate that a single stimulus can result in more than one percept; for example the Rubin vase which can be interpreted either as a vase or as two faces. The percept can bind sensations from multiple senses into a whole. A picture of a talking person on a television screen, for example, is bound to the sound of speech from speakers to form a percept of a talking person. "Percept" is also a term used by Leibniz,[10] Bergson, Deleuze and Guattari[11] to define perception independent from perceivers. Perception and reality In the case of visual perception, some people can actually see the percept shift in their mind's eye. Others, who are not picture thinkers, may not necessarily perceive the 'shape-shifting' as their world changes. The 'esemplastic' nature has been shown by experiment: an ambiguous image has multiple interpretations on the perceptual level. This confusing ambiguity of perception is exploited in human technologies such as camouflage, and also in biological mimicry, for example by European Peacock butterflies, whose wings bear eye markings that birds respond to as though they were the eyes of a dangerous predator. There is also evidence that the brain in some ways operates on a slight "delay", to allow nerve impulses from distant parts of the body to be integrated into simultaneous signals. Perception is one of the oldest fields in psychology. The oldest quantitative law in psychology is the Weber-Fechner law, which quantifies the relationship between the intensity of physical stimuli and their perceptual effects (for example, testing how much darker a computer screen can get before the viewer actually notices). The study of perception gave rise to the Gestalt school of psychology, with its emphasis on holistic approach. 40
  • 41. Effect of motivation and expectation Main article: Set (psychology) A perceptual set, also called perceptual expectancy or just set is a predisposition to perceive things in a certain way. It is an example of how perception can be shaped by "top-down" processes such as drives and expectations. Perceptual sets occur in all the different senses. They can be long term, such as a special sensitivity to hearing one's own name in a crowded room, or short term, as in the ease with which hungry people notice the smell of food. A simple demonstration of the effect involved very brief presentations of non-words such as "sael". Subjects who were told to expect words about animals read it as "seal", but others who were expecting boat-related words read it as "sail". Sets can be created by motivation and so can result in people interpreting ambiguous figures so that they see what they want to see. For instance, how someone perceives what unfolds during a sports game can be biased if they strongly support one of the teams. In one experiment, students were allocated to pleasant or unpleasant tasks by a computer. They were told that either a number or a letter would flash on the screen to say whether they were going to taste an orange juice drink or an unpleasant-tasting health drink. In fact, an ambiguous figure was flashed on screen, which could either be read as the letter B or the number 13. When the letters were associated with the pleasant task, subjects were more likely to perceive a letter B, and when letters were associated with the unpleasant task they tended to perceive a number 13. Perceptual set has been demonstrated in many social contexts. People who are primed to think of someone as "warm" are more likely to perceive a variety of positive characteristics in them, than if the word "warm" is replaced by "cold". When someone has a reputation for being funny, an audience are more likely to find them amusing. Individual's perceptual sets reflect their own personality traits. For example, people with an aggressive personality are quicker to correctly identify aggressive words or situations One classic psychological experiment showed slower reaction times and less accurate answers when a deck of playing cards reversed the color of the suit symbol for some cards (e.g. red spades and black hearts) Philosopher Andy Clark explains that perception, although it occurs quickly, is not simply a bottom-up process (where minute details are put together to form larger wholes). Instead, our brains use what he calls Predictive coding. It starts with very broad constraints and expectations for the state of the world, and as expectations are met, it makes more detailed predictions (errors lead to new predictions, or learning processes). Clark says this research has various implications; not only can there be no completely "unbiased, unfiltered" perception, but this means that there is a great deal of feedback between perception and expectation (perceptual experiences often shape our beliefs, but those perceptions were based on existing beliefs). 41
  • 42. Theories Perception as hypothesis-testing Cognitive theories of perception assume there is a poverty of stimulus. This (with reference to perception) is the claim that sensations are, by themselves, unable to provide a unique description of the world. Sensations require 'enriching', which is the role of the mental model. A different type of theory is the perceptual ecology approach of James J. Gibson. Gibson rejected the assumption of a poverty of stimulus by rejecting the notion that perception is based in sensations – instead, he investigated what information is actually presented to the perceptual systems. His theory "assumes the existence of stable, unbounded, and permanent stimulus-information in the ambient optic array. And it supposes that the visual system can explore and detect this information. The theory is information-based, not sensation- based." He and the psychologists who work within this paradigm detailed how the world could be specified to a mobile, exploring organism via the lawful projection of information about the world into energy arrays. Specification is a 1:1 mapping of some aspect of the world into a perceptual array; given such a mapping, no enrichment is required and perception is direct perception Perception-in-action An ecological understanding of perception derived from Gibson's early work is that of "perception-in-action", the notion that perception is a requisite property of animate action; that without perception action would be unguided, and without action perception would serve no purpose. Animate actions require both perception and motion, and perception and movement can be described as "two sides of the same coin, the coin is action". Gibson works from the assumption that singular entities, which he calls "invariants", already exist in the real world and that all that the perception process does is to home in upon them. A view known as constructivism (held by such philosophers as Ernst von Glasersfeld) regards the continual adjustment of perception and action to the external input as precisely what constitutes the "entity", which is therefore far from being invariant. Glasersfeld considers an "invariant" as a target to be homed in upon, and a pragmatic necessity to allow an initial measure of understanding to be established prior to the updating that a statement aims to achieve. The invariant does not and need not represent an actuality, and Glasersfeld describes it as extremely unlikely that what is desired or feared by an organism will never suffer change as time goes on. This social constructionist theory thus allows for a needful evolutionary adjustment. A mathematical theory of perception-in-action has been devised and investigated in many forms of controlled movement, and has been described in many different species of organism using the General Tau Theory. According to this theory, tau information, or time-to-goal information is the fundamental 'percept' in perception. 42
  • 43. RESEARCH METHODOLOGY Research Methodology Adopted Research Design : Descriptive research Research Instrument : Structured Questionnaire 43
  • 44. Sampling Plan i) Sample Method : Non-Probability Sampling (Convenience Sampling) ii) Sample Size : 100 iii) Sample Unit : Employees who do not hold a supervisory position Sampling Design Convenience Sampling, as the name implies, is based on the convenience of the researcher who is to select a sample. Respondents in the sample are included in it merely on account of their being available on the spot where the survey was in progress. Source of Data 1. Data Source: There are two types of data; primary and secondary data. Primary data In this project work primary data has been collected by: ● Questionnaires have been done on several respondents in the local area and perception about the data card were collected. Secondary data The data collected from secondary source is through Magazine , newspaper, internet. 2. Data Analysis: Statistical Tool 44
  • 45. The statistical tool used in this project is chi square. FINDINGS AND ANALYSIS HYPOTHESIS 45
  • 46. NULL HYPOTHESIS: There is no relation between employees perception and performance appraisal. ALTERNATE HYPOTHESIS: There is relation between employees perception and performance appraisal. My performance is adequately monitored during performance appraisal. Fig7 46
  • 47. From the above data we find most of the employees whose salary is below 10,000 and above 30,000 they are strongly agree that their performance is adequately monitored during performance appraisal ● Maximum employees whose salary is in between 10,000-20,000 and 20,000-30,000, they are agree. Performance appraisal does not contribute to job performance. Fig 8 ● From the above data we find most of the employees whose salary is below 10,000 and above 30,000 they are disagree that performance appraisal does not contribute to job performance. ● Maximum employees whose salary is in between 10,000-20,000 and 20,000-30,000, they are strongly disagree. 47
  • 48. Performance goals are clearly defined in the process of appraisal. Fig 9 The above graph represents maximum number of employees whose salary is below 10,000 and 10,000 are Disagree that the performance goals are clearly defined in the process of performance. Whereas, those employees whose salary is 20,000-30,000 they are agree and above 30,000 give no response. The performance appraisal is helpful in reducing grievance among the employees. 48
  • 49. Fig 10 The above graph represents most of the employees whose salary is below 10,000 and 10,000-20,000 they disagree that the performance appraisal is helpful in reducing grievance among the employees. Whereas, maximum employees whose salary in between 20,000-30,000 and above 30,000 they are strongly agree. I do not need feedback to monitor my performance Fig 11 ● The above graph represents maximum number of employees whose salary is below 10,000 are disagree that they do not need feedback to monitor their performance. ● Most of the employees whose salary in between 10,000-20,000 and 20,000-30,000 they agree that they do not need feedback to monitor their performance. ● And Maximum employees whose salary is above 30,000 they are strongly agree. 49
  • 50. The performance appraisal is helpful for improving personnel skill. Fig 12 ● Above graph shows that most of the employees whose years of service up to 2 years and 6-10 years are strongly agree that appraisal enhances the chances for promotion. ● Maximum number of employees whose years of service is 2-6 years and above 10 years are agree that the appraisal enhances the chances for promotion. Promotion is purely based on performance appraisal. 50
  • 51. Fig 13 ● The above graph represents maximum number of employees whose years of service up to 2 years and above 10 years are strongly agree that the promotion is purely based on performance. ● Most of the employees whose years of service is 2-6 years and 6-10 years are agree that promotion is purely based on performance. Appraisal increases career growth. Fig 14 ● From the above graph we find that maximum number of employees whose years of service up to 2 years and 2-6 years are agree that the Appraisal increases career growth ● Most of the employees whose years of service is 6-10 years and above 10 years are strongly agree that the appraisal increases career growth 51
  • 52. Appraisal enhances the chances for promotion. Fig 15 ● Above graph shows that most of the employees whose years of service up to 2 years and 6-10 years are strongly agree that appraisal enhances the chances for promotion. ● Maximum number of employees whose years of service is 2-6 years and above 10 years are agree that the appraisal enhances the chances for promotion. 52
  • 53. STATISTICAL TOOL CHI-SQUARE TEST ALTERNATIVE HYPOTHESIS—Performance appraisal improves job performance. O E O-E (O-E)² (O-E)²/E Strongly agree 48 20 28 784 39.2 Agree 32 20 12 144 7.2 No response 9 20 11 121 6.05 Disagree 7 20 13 169 8.45 Strongly disagree 4 20 16 256 12.8 Table 1 Where, O is Observed value and, E is expected value. Σ(0-E)²/E = 73.7 χ² = Σ(O-E)²/ E = 73.7 n-1 = 5-1 = 4 Degree of freedom n= number of variables 53
  • 54. The significance level = 0.05 So, 9.49 is Tabulated Calculated > Tabulated Therefore, Null Hypothesis is rejected. i.e. Performance Appraisal does not improves job performance, this statement is rejected. So, from the result we can say that performance appraisal improves job performance. ALTERNATIVE HYPOTHESIS- The assessment of performance motivates to work harder. 54
  • 55. O E O-E (O-E)² (O-E)²/E Strongly agree 32 20 12 144 7.2 Agree 36 20 16 256 12.8 No response 14 20 6 36 1.8 Disagree 11 20 9 81 4.05 Strongly disagree 7 20 13 169 8.45 Table 2 Where, O is Observed value and, E is expected value. Σ(0-E)²/E = 34.3 χ² = Σ(O-E)²/ E = 34.3 n-1 = 5-1 = 4 Degree of freedom n= number of variables The significance level = 0.05 So, 9.49 is Tabulated Calculated > Tabulated Therefore, Null Hypothesis is rejected. i.e. the assessment of performance does not motivates to work harder. This statement is rejected. 55
  • 56. So, from the result we can say that the assessment of performance motivates to work harder. ALTERNATIVE HYPOTHESIS- Performance goals are clearly defined in the process of appraisal. 56
  • 57. O E O-E (O-E)² (O-E)²/E Strongly agree 26 20 6 36 1.8 Agree 39 20 19 361 18.05 No response 15 20 5 25 1.25 Disagree 9 20 11 121 6.05 Strongly disagree 11 20 9 81 4.05 Table 3 Where, O is Observed value and, E is expected value. Σ(0-E)²/E = 31.2 χ² = Σ(O-E)²/ E = 31.2 n-1 = 5-1 = 4 Degree of freedom n= number of variables The significance level = 0.05 So, 9.49 is Tabulated Calculated > Tabulated Therefore, Null Hypothesis is rejected. i.e. performance goals are not clearly defined in the process of appraisal. This statement is rejected. 57
  • 58. So, from the result we can say that Performance goals are clearly defined in the process of appraisal. ALTERNATIVE HYPOTHESIS- Performance appraisal provides me with the opportunity to set personal goals. 58
  • 59. O E O-E (O-E)² (O-E)²/E Strongly agree 26 20 6 36 1.8 Agree 36 20 16 256 12.8 No response 16 20 4 16 0.8 Disagree 12 20 8 64 3.2 Strongly disagree 10 20 10 100 5 Table 4 Where, O is Observed value and, E is expected value. Σ(0-E)²/E = 23.6 χ² = Σ(O-E)²/ E = 23.6 n-1 = 5-1 = 4 Degree of freedom n= number of variables The significance level = 0.05 So, 9.49 is Tabulated Calculated > Tabulated Therefore, Null Hypothesis is rejected. i.e Performance appraisal does not provides me with the opportunity to set personal goals. This statement is rejected. So, from the result we can say that Performance appraisal provides me with the opportunity to set personal goals. 59
  • 60. 1. As it is cleared by the analysis part that the performance appraisal enhances the performance of the employees and assessment of performance motivates to work harder these two satisfy our first objective which is to find out that the perception of employees towards performance appraisal and by this it is clear that employees are very much depended upon the appraisal system and and they are likely to do the work for their appraisal and by this their performance enhance. 2. And by other to analysis i.e. performance goals are clearly defined in the process of appraisal and the last one i.e. performance appraisal provides with the opportunity to set personal goals and by these it is cleared that the second objective which is the study of the impact of performance appraisal on employees‘ performance and by this it is clearly defined that the performance appraisal has a positive impact on the employees‘ performance. And by this it is cleared that our alternate hypothesis which is there is relation between employees perception and performance appraisal has been justified. CONCLUSION & RECOMMENDATION Performance Appraisal assesses an individual employee‘s job performance and productivity in relation to certain pre-established criteria and organizational objectives. Performance 60