PLUR is about community, and building a world in which we all want to live together.

1. The PLUR Lifestyle
What exactly is PLUR?
Back in the early days of Electronic Dance Music, a glorious rave god named
Frankie Bones descended into his New York homeland after a stint in the European
underground, the birth-land of EDM. He brought with him a mantra that has
evolved and spread rapidly, uniting people across the board under four universal
ideas. Urban dictionary defines PLUR as, “The lifestyle concept of Peace, Love,
Unity, and Respect. Originated in a speech by NYC DJ Frankie Bones early in the
history of raves, its undefined dogma of camaraderie for all humanity has been
adopted by many ravers as an attempted lifestyle.” In this famous speech (in the
electronic world, anyways) Frankie said: 'We as a community need to observe
PLUR in our everyday lives; the reason we love the people around us is because
we all love the music, and so we should try to reach beyond that and embrace our
fellow man." (Taken from www.urbandictionary.com)
This notion has pushed people to seek unity and community in the same way that
hippies at Woodstock pushed for peace and love in their daily lives. There are tons
of resources available online about promoting PLUR, and www.PlurAlliance.org is a
great place to learn more about what it means to live daily by PLUR. This start up
charity organization takes the idea of embracing each other to a new level—by
helping fund local grassroots movements. PlurAlliance has several programs either
in place or in development, or provide funding to existing city programs. These
include programs like PLUR Angels, the first part of a developing rave safety
program where the “angel” attends raves and shows to keep others safe. They carry
backpacks with water, tons of ear plugs, and basic first aid kits. They spend the
entire show totally sober, wandering the crowd and making sure that everyone is
having a safe, fun night to remember. The angel is also well versed in the venue
and its available resources, and they work to build a community at shows that helps
one another have the best time possible. Based in San Francisco, PlurAlliance also
works to provide resources to homeless and at risk youths through an existing local
grassroots program called Larkin Street Youth Services. They are still in the early
stages of many of their program developments, but still fundraise and donate
directly to this organization.
This type of work is what PLUR is all about. PLUR was never intended to be just a
saying, something quaint and cute to yell across a dance hall. PLUR is about
community, and building a world in which we all want to live together.

2. So for all you electronic enthusiasts out there, remember to



Keep it peaceful.
Keep it loving.
Live with unity,
And Respect the music, your fellow ravers, and all the plants and creatures of the
world. Give back to your community. Embrace your fellow man.
We’re all mad here, so make the best of it together… and live by PLUR. To know
more, visit http://www.rave-nation.com/rave-posts/