Clemson University Comm 201 Electronic presentation by Elizabeth Ravaioli

1. Check Facebook?
Twitter?
Email
Instagram?
Pintrest?
The news?

2. I DO!
DO YOU?

3. If yes, then you are engaging in mass
media

5. YAY!

6. Huh?
It is a theory that tries to understand mass media
It focuses on the reader…YOU!
…

7. What do YOU do with the media?
How do YOU use the media?
Why?

8. Mass communication
theorists, researchers and
practitioners use this theory

9. Media surrounds us.
So we need to understand everything about it.
It is apart of our daily lives

10. Too many definitions on audience gratifications and
fulfillments.
Question the quality & reliability of data collected
Too big of a scope – very broad

11. “What people do with media
rather than what the media does
to people”
is…