My talk at the Internation

1. Developing Robust Online
Communities with Pinterest,
Foursquare and Instagram
Raul Pacheco
HB Strategies/Hummingbird604.com
http://www.twitter.com/hummingbird604
http://www.facebook.com/hummingbird604
http://gplus.to/hummingbird604com
Http://www.foursquare.com/hummingbird604
Http://pinterest.com/hummingbird604
Http://followgram.me/hummingbird604

2. Communities that Rock
Creating kick-ass online
communities
Arieanna Schweber (@arieanna)
& Raul Pacheco
(@hummingbird604)
Available at:
http://hummingbird604.com/book

4. What is a community?

5. Communities have many
shapes and sizes

6. - $ 1 billion acquisition by
Facebook.
- 10 million users sign up
AFTER acquisition by
Facebook.
BEYOND THE STATS:
- Potential for storytelling
- Visual content
- Builds connection and trust

7. - Pinterest appeals to college-
educated females between the
ages of 25 to 44.
- The average Pinterest user is
on 89 minutes a month while
an average Twitter user is on
21 minutes a month.
- Pinterest is the third most
popular social media platform
in the United States. (140
million visits/mo)
BEYOND THE STATS:
- Tells a full story
- Highly shareable, visual
content
- Builds connection and trust

8. BEYOND THE
STATS:
- Gamification and
community building
- Competition
- Builds connection
around a trusted
brand or individual
- Foursquare has more than 15 million users (including
Barack Obama)
- Altogether these users have checked in more than 1.5
billion times (Globe and Mail)

9. What are the attributes of robust online
communities?
- readers visit your site daily (if you write daily)
- your average time-on-site is over 35 seconds
- you have a high proportion of traffic coming from direct URLs (people typing in
your URL / using a bookmark)
- you have a high click-through rate on posts promoted to outside social networks
- you have comments on most of your posts, usually many comments per post
- you get a lot of votes in your polls
- people send you tips via email, Twitter, Facebook, Google Plus, Pinterest,
Foursquare or Instagram
Schweber and Pacheco (2011)

10. The 3 C's of Online Community Building
Content
Context
Connection
Pacheco and Schweber (2012)

11. Content
- Make sure your content
is relevant to your
audience
- Post good content.
- Post content often (and
do NOT abandon the
platform).
- Create shareable
content.

12. Context
- Make your content
relevant for a larger,
broader audience.
- Ensure your shared
content has context built-
in.
- If you post the same
content across platforms,
ensure each post has
content that translates
across contexts.

13. Connection
- Cross-post across
platforms judiciously.
(Avoid simple cross-
post like the plague)
- Connect with your
follows.
- Connect with your
followers (that is what
the Comments
function is for!)

14. Tip # 1: Build in on your
brand's community
Tip # 2: Respond to
negative feedback!

15. Tip # 3: Attribute and credit
ALL YOUR SOURCES.

16. Tips # 4 and 5: Be authentic within
the brand. Provide content that
users will want to follow.

17. Tip # 6: Post content that tells an integrated story.

18. Tip #7: Always make your website and/or blog
the hub of all your social media activity.

19. Tips # 8 and 9: Post original
content in a timely manner.
Cross-reference your
platforms as you see fit.

20. Tip # 10: Do not be purely a broadcaster.

21. Questions?
Raul Pacheco
raul@hummingbird604.com
http://hummingbird604.com
@hummingbird604