1. Why should you hire me?
1. I set goals and I work extremely hard to achieve
them.
Example: I wanted to move from Texas to Boston. I applied to
schools in Boston, aggressively sought out scholarships, and got
an on-campus job in order to go to Babson completely
independently of non-financial aid assistance. I knew what I
wanted and I achieved it and I successfully did everything in my
power to make sure I could reach my goal.
Why does this matter for your agency? Because I will work hard for a company that does truly
inspiring work, and has a culture that embraces creativity and ideas.
I want to be an advertising rock star.
I’m the type of person that doesn’t dip their tip-toe into the water to check the temperature. I dive
in, I immerse myself, I surround myself. You can bet that I’ll be working tirelessly to learn all
there is to learn, to acquire the necessary skills, to apply my own education into my work, and to
reach my goal. I will keep abreast of marketing news, Forrester and Gartner reports, and
anything else to make sure that I bring a fresh, young, knowledgeable, hard-working perspective
to you at all times.
2. I am a self-starter. Give me a role and a little direction and I can run with it.
Example: Last summer I was solely charged with increasing Babson's campus life to raise their
ability to attract summer students. With that role I developed a summer student Facebook
community that received 80% membership of on-campus students, planned between 3-5
events per week ranging from spontaneous barbecues and ice cream truck days to larger scales
events such as an outing to the Blue Man Group and an event of 30 students going to the
midnight showing of Harry Potter 7 Part 2.
3. I’m creative. I'm able to use that creativity to understand and twist and turn
problems around and around to attack them from different ways. I bring a fresh
perspective to problem solving.
Example: In my Enterprise 2.0: Building Social Networks class, my four person team was
charged with creating a growth strategy for Whole Foods using social media. My key
contribution was an idea called cropSWAP. cropSWAP is an online resource that connects small
gardeners to each other in order to barter.

2. I identified that a key barrier to small-time gardening at home was:
1. lack of space
2. lack of variety due to this space.
I surmised that if we could create a barter system, a person who could only grow tomatoes due to
the barriers would be more inclined if they could exchange some of those tomatoes for grapes or
herbs through our system. Logistically, the system works through SWAPcredits. You offer up X
amount of tomatoes for people. For every tomato you give out to local users, you receive X
amount of credits (determined by time to harvest, amount of resources required, complexity of
crop, etc.). These SWAPcredits act as currency. As you gain credits from producing your own
crops, you can use those credits to "purchase" others crops. This was a service I believed would
selflessly further Whole Foods core identity of Sustainability and Living Locally while also
providing very little cannibalization(due to usage caps).
The above example shows my ability to provide realistic and comprehensive recommendations
with a very close attention to detail.
4. I have an analytical mind. I can dig deep into issues, learn all the ins and outs,
and drag the pieces to the top-level to keep the big picture in mind. I can build
connections between multitudes of content and put it all together.
Example: In mock trial during high school I was a witness my first year. I understood virtually
everything about my witness as well as all of the other affidavits. Having prepared for 4 months
for my witness role, on the day of trial I was asked to take another witness role in addition to my
own. I was able to be competition ready immediately due to understanding the connections
between our strategies and the witness affidavits. Using this experience, I was given the role of
team leader and lead attorney the next year. I put together a team that made it into the top three
for the first year since its inception and was nominated six times for Outstanding Advocate. I
was able to do this not only on the strength of my leadership, but on my analytical skills that
allowed me to create cross-examinations that were extremely effective. This success continued
during my senior year of high school.
5. With all of the group work I’ve been a part of and the leadership positions I've
had at Babson, I can hit the ground running. I can easily assimilate into a team and
begin producing from day one.
Sincerely,
Ross Andrew Simons