SEO short for Search engine optimization is a fairly technical process with which websites are optimized for the search engine like Yahoo/Bing and Google. This process helps businesses to traget more and more visitors to their website and increase its popularity amongst the web users. This increases the traffic to the website.

1. 9/4/2014 What Is Search Engine Optimization - SEO? - Search Engines
http://goarticles.com/article/What-Is-Search-Engine-Optimization-SEO/8706217/ 1/2
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What Is Search Engine Optimization - SEO? by
ABHIJIT JADHAV
in Search Engines (submitted 2014-03-28)
SEO short for Search engine optimization is a fairly technical process with which websites are optimized for the
search engine like Yahoo/Bing and Google. This process helps businesses to traget more and more visitors to
their website and increase its popularity amongst the web users. This increases the traffic to the website. More
visitors means more sales and more business growth for the business. A well optimized website will rank at the
top of search results for related terms, also called keywords. This is the reason why professional search engine
optimizer - SEOs are in demand now a day, businesses hire these SEO experts to seek their expertise in
developing a sizable web presence to beat the competition. No business can afford to neglect the SEO process
today.
There are many examples of successful ecommerce ventures like Amazon and Flipkart that have proven the
power of internet as an realible sale channel. Every online business depends on organic traffic for sales, hence it
is very important that the website optimized for SEO to appear in top spot on result pages. The more optimized
a website is for maximum keywords, it will generate more traffic and as a result more sales for the company.
Google / Bing is visited by millions of visitors every day, these people search for each and everything on the
globe. The search engine displays the most related results on its search pages. A well SEO optimized website
will appear in top position on search engines. Hence the search engine becomes a channel with which the
business can reach out the potential customers and sell its products and services to them and increase sales
graph.
Apart for organic optimization there are other channels of marketing like social media marketing, video

2. 9/4/2014 What Is Search Engine Optimization - SEO? - Search Engines
http://goarticles.com/article/What-Is-Search-Engine-Optimization-SEO/8706217/ 2/2
promotion, banner advertising etc, that can generate leads for the business website, but nothing is as beneficial as
search engine optimization - SEO. These alternatives will cost more money and are not as realible compared to
SEO, because in SEO the visitors come from the search engine while they are searching for the product or
services.
Conclusion:
SEO is a must for all business websites looking to attract potential new customers from the world wide web like
Google, Yahoo/Bing and etc. These visitors should not be missed as they are the once who are actually looking
for the products and services, so it is very easy to convert them to customers.
About the Author
Abhijit Jadhav is a Web Services Consultant. With expertise in Website Development and Promotion. His firm
AJ Infomedia runs a successful
SEO Training Institute in Delhi He has hands on knowledge in SEO, SMO and PPC. Contact him for SEO
Course in Delhi
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author's information and copyright must be included.
ABHIJIT JADHAV
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