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10 Lessons from Designing SlideShare

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Rashmi Sinha
Rashmi Sinha

The document discusses 10 lessons learned from the design of SlideShare, a social media platform for sharing presentations. The lessons include: (1) using an alpha version to get early feedback, (2) not needing detailed personas when users are well known, (3) launching early and refining based on feedback, (4) social websites requiring different design than individual apps, (5) using simple analytics to get quick feedback, and (6) the importance of designer-developer collaboration. The document also discusses the value of technical simplicity, prioritizing speed, and finding developer partners to help with execution.

Negócios
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Fast, cheap & somewhat in control 10 lessons from the design of SlideShare ,[object Object],[object Object]
Who am I? ,[object Object]
[object Object],[object Object],[object Object],Prof. Andy Van Dam Dept of Computer Science Brown University 1993-1998
[object Object],[object Object],[object Object],Prof. Hal Varian Information School UC Berkeley 1999-2002
IA thoughts about the state of the field…
No navel gazing well, maybe a little
Rumors of the death of IA have been greatly exaggerated
old timers back for more
new comers who found like-minded people
and some products
Product Management Second Life Analytics Entrepreneurship Social IA Social IA Blog data mining Search engine optimization Web 2.0 RIAs Mobile IA UX management Prediction markets topics – some old, some new
Registrations at IA Summit are growing
the story of MindCanvas & SlideShare
working at a startup…
UX methods or just in time design
SlideShare ,[object Object]
Presentations are hard to share ,[object Object],[object Object],[object Object]
First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> ---> on… ,[object Object],[object Object],[object Object],[object Object]
Second generation social network (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]
good content floats to top ,[object Object],[object Object]
Slides as MICROCONTENT ,[object Object],[object Object]
What people share on SlideShare ,[object Object],[object Object],[object Object],[object Object]
how SlideShare fits into people’s live
10 Lessons from SlideShare
1. The alpha as the first reaction
2. The beta is the market probe ,[object Object],[object Object],[object Object]
How developed should the Beta be? ,[object Object],[object Object]
 
2. You don’t need personas ,[object Object],[object Object],[object Object]
 
Get into a conversation with users ,[object Object],[object Object],[object Object]
3. Launch first, refine later ,[object Object],[object Object],[object Object]
4. There is something about social websites ,[object Object]
MindCanvas as design for the individual Usability Control Interaction Flow Engagement
SlideShare as design for the crowd People interacting Following each other Wisdom of crowds
5. Get yourself a shadow app ,[object Object],[object Object],[object Object],[object Object]
6. designer-developer role is crucial ,[object Object],[object Object]
7. Under invest in visual design ,[object Object],[object Object]
8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
9. Single biggest win: make app faster
10 . designers as entrepreneurs ,[object Object],[object Object]
Find yourself a developer partner Focus on execution You cannot just “hire a developer”
Picture of data center
Do you need traditional UX methods to design a SlideShare ?
YES : When feedback becomes a torrent ,[object Object],[object Object],[object Object],[object Object],[object Object]
Capitulate Collaborate or Initiate ,[object Object]
What when everyone is a designer? ,[object Object]
What when everyone is a developer? Mashup RSS feeds (Yahoo Pipes?) Build your own social network (Ning?) Play with an API (Google Maps?)
Finally ,[object Object],[object Object],[object Object],[object Object]

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