Don’t judge a book by its cover, they said. But honestly, how many times did we judge a book because the cover is just exactly the way we want it to be? Many times, huh? The same goes with consumer products. According to a study, the way consumers see a product packaging affects their purchase decision making. So, as business owners, you should not overlook the way you pack your products. Make sure you have answered the following questions that go inside the minds of customers when buying. Check out the original article here: http://goo.gl/sfsBZQ

1. Consumers Don’t Overlook
Your Packaging
WHY YOU NEED TO
IMPROVE THE WAY
YOU PACK?

2. Don’t judge a book by its cover, they said . But honestly,
how many times did we judge a book because the cover is
just exactly the way we want it to be? Many times, right?

3. According to a study, the way consumers see a product
packaging af fects their purchase decision making.

4. SO, AS BUSINESS OWNERS, YOU SHOULD
NOT OVERLOOK THE WAY YOU PACK
YOUR PRODUCTS. MAKE SURE YOU HAVE
ANSWERED THE FOLLOWING QUESTIONS
THAT GO INSIDE THE MINDS OF
CUSTOMERS WHEN BUYING.

6. IS IT EASY TO USE?

7. IS IT EASY TO USE?
O h , c ’mo n .
How compl icated can this
packaging be? I f I can
easi ly open i t , I ’ l l b u y i t .
The easier i t is, the more
l ikely people wi l l patronize
your product .

8. IS IT EASY TO USE?
No one wants something that will take minutes just to
be consumed. Imagine if your hand accidentally
touched something dirty and your dear sanitizer cap
won’t flip open! Such a bother, right?

9. CAN I IMMEDIATELY DISTINGUISH IT
AMONG THE OTHERS?

10. CAN I IMMEDIATELY DISTINGUISH IT
AMONG THE OTHERS?
Ah, I’ll buy an orange
juice. But which one of
these orange bottles
with splash of orange
colors on the packaging
and a bit of orange
pulps spread around the
text that says it’s
orange-flavored should I
buy?

11. CAN I IMMEDIATELY DISTINGUISH IT
AMONG THE OTHERS?
I know you’ve seen them too. They seem to belong in
one family, right? Confusing? Indeed! You don’t even
know which is which! All you need is to buy an orange
juice so you just grab one. Never mind the brand, they
look the same way, anyway. Now, business owners,
would you like this to happen to your brand?

12. DO I LIKE THIS COLOR?

13. DO I LIKE THIS COLOR?
If you’re familiar with the psychology of colors, you
will find that it really af fects the way a customer
purchases a brand. Something way too feminine will
not be attractive to men. A fun product with a dull -
colored packaging will not be enticing to buy.

14. CAN I READ THE TEXT WITH EASE?

15. CAN I READ THE TEXT WITH EASE?
Will you buy a product that you can’t read the label?
Most of times, no. Fonts that keep the customers from
reading what your product is all about, how to use your
product, and where your product came from make your
customers put it back on the rack.

16. IS IT ENVIRONMENT-FRIENDLY?

17. IS IT ENVIRONMENT-FRIENDLY?
These days, if not all, at least some people have been
too concerned with mother Earth so if your packaging
is harmful to the environment, they may not get fond
of it. Or worse, they might badmouth your product to
everybody they know.

18. IS IT SOMETHING WORTH SHARING ON
SOCIAL MEDIA?

19. IS IT SOMETHING WORTH SHARING ON
SOCIAL MEDIA?
And of course, the power ful world of social media. Is
your packaging cute enough to make the girls swoon
and say in a varied-pitched voice, “Awwww…!” or make
the dudes go, “Man, you gotta look at this!” Once your
product got the attention in social media, expect your
sales to either drop or soar - depending whether the
reason for your virality is positive or negative.