The document summarizes an Electronic Arts presentation on enabling the company to lead in digital-to-consumer engagement. It discusses establishing common master data, integrating data sources into a single data warehouse, defining common metrics, and using business intelligence and campaign management tools. This would allow EA to develop a holistic understanding of customers and optimize marketing. The presentation highlights the benefits of this approach and lessons learned, such as aligning initiatives with business strategies and priorities, and establishing governance before implementing technology solutions.