RankAbove - SMX Israel 2013 - Pagination and Canonicalization

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RankAbove

Tecnologia

Pagination and
Canonicalization
Please file
pagination under
old/outdated
SEO

SMX Israel 2013
By: Kalman Labovitz

Overview

Thus Saith Google Improved Internal
Linking

Focus The User

Google Speaks
• Google stated publicly that view all pages are best

“User testing has taught us that searchers
much prefer the view-all, single-page
version of content…”

Another Reason
• Although Google is evil …
• It is about saving money!
• Three stages to SERP
– Crawl
– Index
– Display

Internal Linking
• Better methods of internal linking
– Link from actual products/articles pages via
“similar”, .etc meta boxes
• Why tire thee?
– Why tire the crawlers

Focus = Important Pages
– category page
– product/article pages

User Experience
• Better user experiences
– @ the end of the day, that is most important

Contact Me
Email: kalman@rankabove.com
Twitter: @ffemtkl
LinkedIn: il.linkedin.com/in/kalmanlabovitz/
Company Website: www.rankabove.com

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