MyParichay has crossed 37 million professional profiles on its database, making it larger than Naukri or LinkedIn in India. It has achieved rapid growth by adding one new profile per second, partly attributed to Facebook's growth to over 100 million users in India. MyParichay provides an advantage for recruiters over other job sites since most of the 37 million profiles are active Facebook users that can be directly contacted through MyParichay's social retargeting tools, unlike competitors where less than 1 million users are actively using the sites daily.