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Thursday, May 23, 13
Thursday, May 23, 13
0 TO 60 IDEATION
MAPPING
INTRODUCTION TO RAPID A.I.M.
Thursday, May 23, 13
Thursday, May 23, 13
WORKSHOP SOCIAL MEDIA
#RAPIDAIM
Thursday, May 23, 13
WORKSHOP SOCIAL MEDIA
#RAPIDAIM
APPSTERDAMCHI
Thursday, May 23, 13
Thursday, May 23, 13
MY
BACKGROUND
Thursday, May 23, 13
MY
BACKGROUND
Thursday, May 23, 13
Thursday, May 23, 13
PROJECTS
Thursday, May 23, 13
EDWARDS LIFESCIENCES
Thursday, May 23, 13
EDWARDS LIFESCIENCES
Thursday, May 23, 13
EDWARDS LIFESCIENCES
cardiovascular surgery
ipad app for edwards
sales team
Thursday, May 23, 13
LOCALLUX
Thursday, May 23, 13
LOCALLUX
Thursday, May 23, 13
LOCALLUX
LOCAL SUBSCRIPTION
SHOPPING FOR IPHONE
Thursday, May 23, 13
LOCALLUX
LOCAL SUBSCRIPTION
SHOPPING FOR IPHONE
LOCALLUXAPP.COM
Thursday, May 23, 13
Thursday, May 23, 13
AGENDA
Thursday, May 23, 13
AGENDA
•What’s is RapidAIM?
•Process Unleashed
•Exercise 1: Mind Mapping
•Balancing Creativity
•Exercise 2: Paper Prototyping
•Recommended Tools
•Q&A
•Special Announcement
Thursday, May 23, 13
Thursday, May 23, 13
WHAT IS RAPIDAIM?
A fast creative conditioning
process for solving product design.
Thursday, May 23, 13
Thursday, May 23, 13
•Business model plunge (Validate your idea)
•Identified the pain points of existing businesses aka your
competition
•Researched your competitors existing/non-existing
features
•Sketched out my product
•Sketched out my product MORE
•AND SKETCH MORE...
•Final 1st Draft Cooked in 2 Weeks
THE LOCALLUX PROCESS
HOW WE WORK
Thursday, May 23, 13
•Business model plunge (Validate your idea)
•Identified the pain points of existing businesses aka your
competition
•Researched your competitors existing/non-existing
features
•Sketched out my product
•Sketched out my product MORE
•AND SKETCH MORE...
•Final 1st Draft Cooked in 2 Weeks
Thursday, May 23, 13
THE PROCESS
IN DEPTH
Thursday, May 23, 13
Thursday, May 23, 13
Incremental innovation seeks to improve the systems
that already exist, making them better, faster, cheaper.
This is sometimes called "Market Pull" Innovation.
Market pull
Thursday, May 23, 13
Incremental innovation seeks to improve the systems
that already exist, making them better, faster, cheaper.
This is sometimes called "Market Pull" Innovation.
Market pull
vs.
Thursday, May 23, 13
Incremental innovation seeks to improve the systems
that already exist, making them better, faster, cheaper.
This is sometimes called "Market Pull" Innovation.
Market pull
vs.
technology push
Thursday, May 23, 13
Incremental innovation seeks to improve the systems
that already exist, making them better, faster, cheaper.
This is sometimes called "Market Pull" Innovation.
Market pull
Thursday, May 23, 13
Incremental innovation seeks to improve the systems
that already exist, making them better, faster, cheaper.
This is sometimes called "Market Pull" Innovation.
Thursday, May 23, 13
Incremental innovation seeks to improve the systems
that already exist, making them better, faster, cheaper.
This is sometimes called "Market Pull" Innovation.
Thursday, May 23, 13
Incremental innovation seeks to improve the systems
that already exist, making them better, faster, cheaper.
This is sometimes called "Market Pull" Innovation.
Thursday, May 23, 13
Radical innovation is more focused on new
technologies, new business models and breakthrough
businesses. This is sometimes called "Technology
Push" Innovation
technology push
Thursday, May 23, 13
Radical innovation is more focused on new
technologies, new business models and breakthrough
businesses. This is sometimes called "Technology
Push" Innovation
Thursday, May 23, 13
Radical innovation is more focused on new technologies, new business models and
breakthrough businesses. This is sometimes called "Technology Push" Innovation
Thursday, May 23, 13
Radical innovation is more focused on new technologies, new business models and
breakthrough businesses. This is sometimes called "Technology Push" Innovation
Thursday, May 23, 13
RESPECT THE PROCESS
Thursday, May 23, 13
RESPECT THE PROCESS
Thursday, May 23, 13
Thursday, May 23, 13
Thursday, May 23, 13
Identify how your product
works
Thursday, May 23, 13
Thursday, May 23, 13
Thursday, May 23, 13
EXERCISE ONE
MIND MAPPING
Thursday, May 23, 13
Thursday, May 23, 13
BALANCING CREATIVITY
Thursday, May 23, 13
Thursday, May 23, 13
Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for
the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an
awful lot of work.
Thursday, May 23, 13
Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for
the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an
awful lot of work.
“Inspiration is for amateurs - the rest
of us just show up and get to work.”
-Chuck Close
Thursday, May 23, 13
Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for
the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an
awful lot of work.
Define your
key design
elements
Thursday, May 23, 13
focus on
colors & fonts
Thursday, May 23, 13
Thursday, May 23, 13
Thursday, May 23, 13
•Fold standard Letter paper into 8 sections (16 counting reverse side)
•Sketch out your app features by panel -- DON’T OVER THINK IT
•Take 5 minutes for Exercise
•Have a volunteer review their work (Ask how many panels the audience completed.
EXERCISE TWO
PAPER PROTOTYPING
Thursday, May 23, 13
•Fold standard Letter paper into 8 sections (16 counting reverse side)
•Sketch out your app features by panel -- DON’T OVER THINK IT
•Take 5 minutes for Exercise
•Have a volunteer review their work (Ask how many panels the audience completed.
EXERCISE TWO
PAPER PROTOTYPING
Thursday, May 23, 13
•Fold standard Letter paper into 8 sections (16 counting reverse side)
•Sketch out your app features by panel -- DON’T OVER THINK IT
•Take 5 minutes for Exercise
•Have a volunteer review their work (Ask how many panels the audience completed.
EXERCISE TWO
PAPER PROTOTYPING
Thursday, May 23, 13
•Fold standard Letter paper into 8 sections (16 counting reverse side)
•Sketch out your app features by panel -- DON’T OVER THINK IT
•Take 5 minutes for Exercise
•Have a volunteer review their work (Ask how many panels the audience completed.
EXERCISE TWO
PAPER PROTOTYPING
Thursday, May 23, 13
•Fold standard Letter paper into 8 sections (16 counting reverse side)
•Sketch out your app features by panel -- DON’T OVER THINK IT
•Take 5 minutes for Exercise
•Have a volunteer review their work (Ask how many panels the audience completed.
to lsstuff i like to use
Thursday, May 23, 13
Thursday, May 23, 13
Thursday, May 23, 13
7 day trial
$79 single Licensewindows, mac osx, & linux
Thursday, May 23, 13
Thursday, May 23, 13
Thursday, May 23, 13
Thursday, May 23, 13
Are you a student studying HCI, user experience, information architecture, interaction design,
or any other related field? Do you have a GPA of 3.0 or higher (or equivalent in your grading
system). If so, you are qualified to receive a FREE license of Axure RP Pro
AXURE 30 DAY TRIAL
Thursday, May 23, 13
Are you a student studying HCI, user experience, information architecture, interaction design,
or any other related field? Do you have a GPA of 3.0 or higher (or equivalent in your grading
system). If so, you are qualified to receive a FREE license of Axure RP Pro
AXURE 30 DAY TRIAL
$289 SINGLE LICENSE
Thursday, May 23, 13
Are you a student studying HCI, user experience, information architecture, interaction design,
or any other related field? Do you have a GPA of 3.0 or higher (or equivalent in your grading
system). If so, you are qualified to receive a FREE license of Axure RP Pro
AXURE 30 DAY TRIAL
$289 SINGLE LICENSE
WINDOWS & MAC OSX
Thursday, May 23, 13
Are you a student studying HCI, user experience, information architecture, interaction design,
or any other related field? Do you have a GPA of 3.0 or higher (or equivalent in your grading
system). If so, you are qualified to receive a FREE license of Axure RP Pro
Thursday, May 23, 13
Q&AThursday, May 23, 13
Thursday, May 23, 13
THANK YOU! ENJOY THE EXPO!
WWW.APPSTERDAM.RS
APPSTERDAMCHI + FACEBOOK & TWITTER
Thursday, May 23, 13

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Introduction to RAPIDAIM