SlideShare uma empresa Scribd logo
1 de 5
Baixar para ler offline
Published by SEO Juice
                                                                             http://www.seo-juice.co.uk
                                                                                             24/10/11




Panda Recovery Guide
The purpose of this article is to show you how you may have fallen foul of Google’s latest
Panda algorithm updates.


SECTIONS IN THIS ARTICLE

  •	Introduction
  •	Common reasons that your website may have been hit
  •	Your next steps
  •	Reconsideration request
  •	Stay up to speed with SEO news

INTRODUCTION

The wrath of the Panda is still hitting websites from all the current iterations of its offspring.
It seems like Google are getting stricter and sticker with their quality guidelines and are
looking for “absolute quality” from ALL websites listed in its index.

If you are currently a bit ashamed of your website or its content is extremely thin, then be
worried. If you are sitting pretty in the SERPs at the moment, Panda 2.6 may just put an end
to that!


COMMON REASONS THAT YOUR WEBSITE MAY HAVE BEEN HIT

Below are some reasons to why your website may have been panned by Panda.

  •	Lots of duplicate on page content or content scrapped from other people’s websites.
  •	Pages on your website that are all the same but with just the main keyword changed.
    These are known as cookie cutters and are a big “NO NO”.
  •	Poor quality pages with a few hundred words that don’t really say anything or add
    anything that you did not already know or learn from a previous page in the site. These
    pages probably go after a different keyword just to bring traffic into the site.
•	Thin affiliate sites that have nothing more than product feeds from publishers’ websites
   promoting their goods.

The first 4 examples above are indicative of a person creating a Wordpress blog, creating a
template page, adding a new feed per page and just changing the product name to match
the incoming feed. These types of sites are there to make the user money from affiliates
schemes and quite possibly ads galore all over the site.

Pre Panda, you would be dominating the SERPs with these sites that are adding very little in
the terms of new content, originality and quality. The Panda’s mission is to now come along
and steal your bamboo, and push you unremorsefully to the ground.

In a way you can kind of agree with Google’s thinking behind this Panda algorithm update
but some sites that have fallen by the wayside a little are also being hit hard.

So, other reasons or a combination of reasons why your site has been panned would consist
of the following...

 •	Poor visual quality of pages that look automatically generated and made for search
   engines, not humans.
 •	Irrelevant content that has nothing to do with your website’s theme.
 •	People only spend seconds on your pages, usually a good indicator of poor quality.
   (Google Analytics will show you the time people spend on your pages)
 •	Multiple websites all doing, saying, selling the same thing but with a slight spin, trying
   to own the SERPs.
 •	Sites that you own all linking to each other. This maybe legitimate if cross selling, but
   could look spammy.
 •	Buying or selling links. Reciprocal links won’t do you any favours; neither will 1000
   submission directory links overnight for $10 or a link alongside 500 links in someone’s
   blogroll.
 •	Really poor spelling and grammar on pages, no quality control.
 •	Very slow page load times. These give signs of large pages that are quite possible
   nothing but spammy comments lists on pages that are built for search engines. If your
   pages are taking 10 seconds to load then the chances are that their file sizes may be
   excessive too.
YOUR NEXT STEPS

Up until now you did not have a problem, but now you do and you’re probably in violation
of Google’s guidelines. These are all laid out here for consumption.

http://www.google.com/support/webmasters/bin/answer.py?answer=35769

So, your first few linear steps to complete Panda gratification start here.

  •	First of all, visit Google’s guidelines page above, write them all in a spreadsheet and tick
    off any that you feel you don’t adhere to.
  •	Now, draw your website on a piece of paper. Start with the homepage, and then draw
    boxes for the key sub sections below the homepage and then jot down the pages
    in those sections. If your site is huge then just do the first 2 levels. These pages are
    the windows into your site and need to be clean with one aim or keyword term (with
    variants) per page.
•	Now, look at your guidelines spreadsheet and see if your web pages are breaking any
   rules. All the content below your homepage and sub sections below needs to be unique,
   written for human consumption and have a unique purpose to exist.
 •	Look for pages that maybe duplicate and get rid of them, 301 redirect them to the
   correct landing page if necessary. SEOmoz tools are great for finding duplicate content.
 •	If you have really spammy pages that have no value, remove them, rinse and repeat for
   any other pages that a customer would not need. This in turn will increase the quality
   score of your site. If you are selling 10 unique products, you only need 10 pages. If you
   need multiple pages per product then “no index” the subsequent pages that are related
   to this product. You only want 1 page ranking for the product’s keyword term.

By now you will know if your site needs a major overhaul. Use Google Analytics to tell you
which pages don’t seem to get any love from anyone and start again with them. Once you
have a streamlined site that is on topic and aimed purely at the customer, do the following.

 •	Ensure that you have a unique meta titles and meta descriptions that aren’t stuffed with
   keywords on each page.
 •	Ditch the Keywords tag, Google don’t use it and Bing only use it to catch spammers.
 •	Use 1 H1, 1 H2 and various other H tags to describe the sections of the page.
 •	All copy on the page should add value to what you are offering, don’t write the same
   thing over and over again just to get more keywords in.
 •	Make sure you pages are loading within a reasonable amount of time. 2-5 seconds
   should be OK, many pages do get a drop in rankings if they are too unresponsive though.
 •	If you have any external links to pages from bad neighbourhoods or ones from sites
   unrelated to your site, get rid of them.

Many hours later you should now be here! Remember, you’re after quality all the way from
now on. Google’s guidelines will only get tighter and tighter! You’ve heard the saying “The
Customer is always right”, well now it’s changed to “The customer wants quality and
will not wait around for it!”


RECONSIDERATION REQUEST

When you are happy that you have a site that is fit for human consumption again, send
Google a reconsideration request. Don’t beat around the bush or harass them, tell them
what guidelines your broke, what you did to fix it and that you will pay more attention in
the future to their (TOS). Depending on how busy they are, within about 7 days you should
have a nice message in Webmaster Tools saying, “howdy, welcome back!”
Reconsideration requests can be made below.

http://www.google.com/support/webmasters/bin/answer.py?answer=35843


KEEP YOUR EAR TO THE GROUND

Create yourself a Google Reader account and add all the SEO news feeds below into it.
The beauty of Google Reader is that you can view it at home, at work or even on a mobile
device on a train. You will always have your news with you and stay 100% on top of new
SEO developments.

 •	http://searchenginewatch.com/rss
 •	http://feeds.searchengineland.com/searchengineland
 •	http://feeds.feedburner.com/seomoz
 •	http://feeds2.feedburner.com/Web-Consumer-Corner/
 •	http://feeds.feedburner.com/blogspot/amDG
 •	http://www.bing.com/community/site_blogs/b/webmaster/rss.aspx

Mais conteúdo relacionado

Destaque

Mitä maksaa halparuoka?
Mitä maksaa halparuoka?Mitä maksaa halparuoka?
Mitä maksaa halparuoka?Arto O Salonen
 
Психолингвистический анализ речи как дополнительный инструмент оценки кандида...
Психолингвистический анализ речи как дополнительный инструмент оценки кандида...Психолингвистический анализ речи как дополнительный инструмент оценки кандида...
Психолингвистический анализ речи как дополнительный инструмент оценки кандида...Natalia Bocharova
 
Enough for all? Multiple benefits of actions
Enough for all? Multiple benefits of actionsEnough for all? Multiple benefits of actions
Enough for all? Multiple benefits of actionsArto O Salonen
 
Применение инновационных технологий в аутсорсинговых проектах. Ventra
Применение инновационных технологий в аутсорсинговых проектах. VentraПрименение инновационных технологий в аутсорсинговых проектах. Ventra
Применение инновационных технологий в аутсорсинговых проектах. VentraNatalia Bocharova
 
Il cacciatore sfortunato
Il cacciatore sfortunatoIl cacciatore sfortunato
Il cacciatore sfortunatopirandello3a
 
Memory loss
Memory lossMemory loss
Memory lossluzmotas
 
5 программ про_продажи_сергей фадеев_nordic_hrm_expo
5 программ про_продажи_сергей фадеев_nordic_hrm_expo 5 программ про_продажи_сергей фадеев_nordic_hrm_expo
5 программ про_продажи_сергей фадеев_nordic_hrm_expo Natalia Bocharova
 
Как повысить мотивацию сотрудников к обучению иностранным языкам
Как повысить мотивацию сотрудников к обучению иностранным языкамКак повысить мотивацию сотрудников к обучению иностранным языкам
Как повысить мотивацию сотрудников к обучению иностранным языкамNatalia Bocharova
 
HRM Expo- выставка и форум по кадровому менеджменту. О проекте
HRM Expo- выставка и форум по кадровому менеджменту. О проектеHRM Expo- выставка и форум по кадровому менеджменту. О проекте
HRM Expo- выставка и форум по кадровому менеджменту. О проектеNatalia Bocharova
 
Через таланты сотрудников к результатам бизнеса. Ольга Рабкина, Shl
Через таланты сотрудников к результатам бизнеса. Ольга Рабкина, ShlЧерез таланты сотрудников к результатам бизнеса. Ольга Рабкина, Shl
Через таланты сотрудников к результатам бизнеса. Ольга Рабкина, ShlNatalia Bocharova
 
английский язык в_индивидуальном_плане_развития_руководителей_высшего_звена_с...
английский язык в_индивидуальном_плане_развития_руководителей_высшего_звена_с...английский язык в_индивидуальном_плане_развития_руководителей_высшего_звена_с...
английский язык в_индивидуальном_плане_развития_руководителей_высшего_звена_с...Natalia Bocharova
 
звезды путешествий презентация к выставке HRM Expo от компании
звезды путешествий презентация к выставке HRM Expo от компаниизвезды путешествий презентация к выставке HRM Expo от компании
звезды путешествий презентация к выставке HRM Expo от компанииNatalia Bocharova
 
Laporan final revisi
Laporan final revisiLaporan final revisi
Laporan final revisiArif Dp
 
профессиональное развитие Vs профессионального обучения ошб борис_федоров
профессиональное развитие Vs профессионального обучения ошб борис_федоровпрофессиональное развитие Vs профессионального обучения ошб борис_федоров
профессиональное развитие Vs профессионального обучения ошб борис_федоровNatalia Bocharova
 
A2 media essay 'Smashed'
A2 media essay 'Smashed' A2 media essay 'Smashed'
A2 media essay 'Smashed' Damien Johnson
 
Avrio как, где и когда охотиться на лучших из лучших hrm expo 2013
Avrio как, где и когда охотиться на лучших из лучших hrm expo 2013Avrio как, где и когда охотиться на лучших из лучших hrm expo 2013
Avrio как, где и когда охотиться на лучших из лучших hrm expo 2013Natalia Bocharova
 
Яркость в единстве! Андрей Цинченко. HR-Директор Тиккурила.
Яркость в единстве! Андрей Цинченко. HR-Директор Тиккурила.Яркость в единстве! Андрей Цинченко. HR-Директор Тиккурила.
Яркость в единстве! Андрей Цинченко. HR-Директор Тиккурила.Natalia Bocharova
 
Почему не работают механизмы премирования участников проектной деятельности. ...
Почему не работают механизмы премирования участников проектной деятельности. ...Почему не работают механизмы премирования участников проектной деятельности. ...
Почему не работают механизмы премирования участников проектной деятельности. ...Natalia Bocharova
 

Destaque (20)

Mitä maksaa halparuoka?
Mitä maksaa halparuoka?Mitä maksaa halparuoka?
Mitä maksaa halparuoka?
 
Психолингвистический анализ речи как дополнительный инструмент оценки кандида...
Психолингвистический анализ речи как дополнительный инструмент оценки кандида...Психолингвистический анализ речи как дополнительный инструмент оценки кандида...
Психолингвистический анализ речи как дополнительный инструмент оценки кандида...
 
Enough for all? Multiple benefits of actions
Enough for all? Multiple benefits of actionsEnough for all? Multiple benefits of actions
Enough for all? Multiple benefits of actions
 
Применение инновационных технологий в аутсорсинговых проектах. Ventra
Применение инновационных технологий в аутсорсинговых проектах. VentraПрименение инновационных технологий в аутсорсинговых проектах. Ventra
Применение инновационных технологий в аутсорсинговых проектах. Ventra
 
Il cacciatore sfortunato
Il cacciatore sfortunatoIl cacciatore sfortunato
Il cacciatore sfortunato
 
Empathy
EmpathyEmpathy
Empathy
 
Memory loss
Memory lossMemory loss
Memory loss
 
5 программ про_продажи_сергей фадеев_nordic_hrm_expo
5 программ про_продажи_сергей фадеев_nordic_hrm_expo 5 программ про_продажи_сергей фадеев_nordic_hrm_expo
5 программ про_продажи_сергей фадеев_nordic_hrm_expo
 
Как повысить мотивацию сотрудников к обучению иностранным языкам
Как повысить мотивацию сотрудников к обучению иностранным языкамКак повысить мотивацию сотрудников к обучению иностранным языкам
Как повысить мотивацию сотрудников к обучению иностранным языкам
 
HRM Expo- выставка и форум по кадровому менеджменту. О проекте
HRM Expo- выставка и форум по кадровому менеджменту. О проектеHRM Expo- выставка и форум по кадровому менеджменту. О проекте
HRM Expo- выставка и форум по кадровому менеджменту. О проекте
 
Через таланты сотрудников к результатам бизнеса. Ольга Рабкина, Shl
Через таланты сотрудников к результатам бизнеса. Ольга Рабкина, ShlЧерез таланты сотрудников к результатам бизнеса. Ольга Рабкина, Shl
Через таланты сотрудников к результатам бизнеса. Ольга Рабкина, Shl
 
английский язык в_индивидуальном_плане_развития_руководителей_высшего_звена_с...
английский язык в_индивидуальном_плане_развития_руководителей_высшего_звена_с...английский язык в_индивидуальном_плане_развития_руководителей_высшего_звена_с...
английский язык в_индивидуальном_плане_развития_руководителей_высшего_звена_с...
 
звезды путешествий презентация к выставке HRM Expo от компании
звезды путешествий презентация к выставке HRM Expo от компаниизвезды путешествий презентация к выставке HRM Expo от компании
звезды путешествий презентация к выставке HRM Expo от компании
 
Laporan final revisi
Laporan final revisiLaporan final revisi
Laporan final revisi
 
профессиональное развитие Vs профессионального обучения ошб борис_федоров
профессиональное развитие Vs профессионального обучения ошб борис_федоровпрофессиональное развитие Vs профессионального обучения ошб борис_федоров
профессиональное развитие Vs профессионального обучения ошб борис_федоров
 
A2 media essay 'Smashed'
A2 media essay 'Smashed' A2 media essay 'Smashed'
A2 media essay 'Smashed'
 
Gina e geppo
Gina e geppoGina e geppo
Gina e geppo
 
Avrio как, где и когда охотиться на лучших из лучших hrm expo 2013
Avrio как, где и когда охотиться на лучших из лучших hrm expo 2013Avrio как, где и когда охотиться на лучших из лучших hrm expo 2013
Avrio как, где и когда охотиться на лучших из лучших hrm expo 2013
 
Яркость в единстве! Андрей Цинченко. HR-Директор Тиккурила.
Яркость в единстве! Андрей Цинченко. HR-Директор Тиккурила.Яркость в единстве! Андрей Цинченко. HR-Директор Тиккурила.
Яркость в единстве! Андрей Цинченко. HR-Директор Тиккурила.
 
Почему не работают механизмы премирования участников проектной деятельности. ...
Почему не работают механизмы премирования участников проектной деятельности. ...Почему не работают механизмы премирования участников проектной деятельности. ...
Почему не работают механизмы премирования участников проектной деятельности. ...
 

Último

KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...M56BOOKSTORE PRODUCT/SERVICE
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceApostolos Syropoulos
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxraviapr7
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTDR. SNEHA NAIR
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxCapitolTechU
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 

Último (20)

KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial Intelligence
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
 
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic SupportMarch 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 

Panda recovery guide

  • 1. Published by SEO Juice http://www.seo-juice.co.uk 24/10/11 Panda Recovery Guide The purpose of this article is to show you how you may have fallen foul of Google’s latest Panda algorithm updates. SECTIONS IN THIS ARTICLE • Introduction • Common reasons that your website may have been hit • Your next steps • Reconsideration request • Stay up to speed with SEO news INTRODUCTION The wrath of the Panda is still hitting websites from all the current iterations of its offspring. It seems like Google are getting stricter and sticker with their quality guidelines and are looking for “absolute quality” from ALL websites listed in its index. If you are currently a bit ashamed of your website or its content is extremely thin, then be worried. If you are sitting pretty in the SERPs at the moment, Panda 2.6 may just put an end to that! COMMON REASONS THAT YOUR WEBSITE MAY HAVE BEEN HIT Below are some reasons to why your website may have been panned by Panda. • Lots of duplicate on page content or content scrapped from other people’s websites. • Pages on your website that are all the same but with just the main keyword changed. These are known as cookie cutters and are a big “NO NO”. • Poor quality pages with a few hundred words that don’t really say anything or add anything that you did not already know or learn from a previous page in the site. These pages probably go after a different keyword just to bring traffic into the site.
  • 2. • Thin affiliate sites that have nothing more than product feeds from publishers’ websites promoting their goods. The first 4 examples above are indicative of a person creating a Wordpress blog, creating a template page, adding a new feed per page and just changing the product name to match the incoming feed. These types of sites are there to make the user money from affiliates schemes and quite possibly ads galore all over the site. Pre Panda, you would be dominating the SERPs with these sites that are adding very little in the terms of new content, originality and quality. The Panda’s mission is to now come along and steal your bamboo, and push you unremorsefully to the ground. In a way you can kind of agree with Google’s thinking behind this Panda algorithm update but some sites that have fallen by the wayside a little are also being hit hard. So, other reasons or a combination of reasons why your site has been panned would consist of the following... • Poor visual quality of pages that look automatically generated and made for search engines, not humans. • Irrelevant content that has nothing to do with your website’s theme. • People only spend seconds on your pages, usually a good indicator of poor quality. (Google Analytics will show you the time people spend on your pages) • Multiple websites all doing, saying, selling the same thing but with a slight spin, trying to own the SERPs. • Sites that you own all linking to each other. This maybe legitimate if cross selling, but could look spammy. • Buying or selling links. Reciprocal links won’t do you any favours; neither will 1000 submission directory links overnight for $10 or a link alongside 500 links in someone’s blogroll. • Really poor spelling and grammar on pages, no quality control. • Very slow page load times. These give signs of large pages that are quite possible nothing but spammy comments lists on pages that are built for search engines. If your pages are taking 10 seconds to load then the chances are that their file sizes may be excessive too.
  • 3. YOUR NEXT STEPS Up until now you did not have a problem, but now you do and you’re probably in violation of Google’s guidelines. These are all laid out here for consumption. http://www.google.com/support/webmasters/bin/answer.py?answer=35769 So, your first few linear steps to complete Panda gratification start here. • First of all, visit Google’s guidelines page above, write them all in a spreadsheet and tick off any that you feel you don’t adhere to. • Now, draw your website on a piece of paper. Start with the homepage, and then draw boxes for the key sub sections below the homepage and then jot down the pages in those sections. If your site is huge then just do the first 2 levels. These pages are the windows into your site and need to be clean with one aim or keyword term (with variants) per page.
  • 4. • Now, look at your guidelines spreadsheet and see if your web pages are breaking any rules. All the content below your homepage and sub sections below needs to be unique, written for human consumption and have a unique purpose to exist. • Look for pages that maybe duplicate and get rid of them, 301 redirect them to the correct landing page if necessary. SEOmoz tools are great for finding duplicate content. • If you have really spammy pages that have no value, remove them, rinse and repeat for any other pages that a customer would not need. This in turn will increase the quality score of your site. If you are selling 10 unique products, you only need 10 pages. If you need multiple pages per product then “no index” the subsequent pages that are related to this product. You only want 1 page ranking for the product’s keyword term. By now you will know if your site needs a major overhaul. Use Google Analytics to tell you which pages don’t seem to get any love from anyone and start again with them. Once you have a streamlined site that is on topic and aimed purely at the customer, do the following. • Ensure that you have a unique meta titles and meta descriptions that aren’t stuffed with keywords on each page. • Ditch the Keywords tag, Google don’t use it and Bing only use it to catch spammers. • Use 1 H1, 1 H2 and various other H tags to describe the sections of the page. • All copy on the page should add value to what you are offering, don’t write the same thing over and over again just to get more keywords in. • Make sure you pages are loading within a reasonable amount of time. 2-5 seconds should be OK, many pages do get a drop in rankings if they are too unresponsive though. • If you have any external links to pages from bad neighbourhoods or ones from sites unrelated to your site, get rid of them. Many hours later you should now be here! Remember, you’re after quality all the way from now on. Google’s guidelines will only get tighter and tighter! You’ve heard the saying “The Customer is always right”, well now it’s changed to “The customer wants quality and will not wait around for it!” RECONSIDERATION REQUEST When you are happy that you have a site that is fit for human consumption again, send Google a reconsideration request. Don’t beat around the bush or harass them, tell them
  • 5. what guidelines your broke, what you did to fix it and that you will pay more attention in the future to their (TOS). Depending on how busy they are, within about 7 days you should have a nice message in Webmaster Tools saying, “howdy, welcome back!” Reconsideration requests can be made below. http://www.google.com/support/webmasters/bin/answer.py?answer=35843 KEEP YOUR EAR TO THE GROUND Create yourself a Google Reader account and add all the SEO news feeds below into it. The beauty of Google Reader is that you can view it at home, at work or even on a mobile device on a train. You will always have your news with you and stay 100% on top of new SEO developments. • http://searchenginewatch.com/rss • http://feeds.searchengineland.com/searchengineland • http://feeds.feedburner.com/seomoz • http://feeds2.feedburner.com/Web-Consumer-Corner/ • http://feeds.feedburner.com/blogspot/amDG • http://www.bing.com/community/site_blogs/b/webmaster/rss.aspx