1. Overview of IWT

3. Where we are
• Earn1k launch very successful, now
The numbers
300,000+ readers/
automated month,
• Virtually all sales have been organic
46,000+
newsletter
subscribers
• Great team 16,000+ on
Earn1k prospect
lists

4. Where are we going
long-term?
• Build a sustainable business that offers amazing
free content -- and charges premium prices for
premium content
• Become the most trusted, useful source on living a
rich life
• Personal finance, negotiation, entrepreneurship, health/fitness, travel...
• National recognition via PR/partnerships

5. How?
• Optimize existing system to double sales
• Lead-gen, upsells, backend, sales page
• Introduce paid customer acquisition
• Affiliate, PPC
• Execute PR/partnerships
• TV, radio, newspaper, columns
• New products

6. Where we are going
now?
• Double sales in 8 weeks
• Deeply understand our users
• Improve team communication and project
management

7. Goal: Double sales
in 8 weeks
• Goals: From $2k/day to $5k/day
• How?
• 500 leads @ 1% conversion, more leads, better conversion, increase AOV
• Improve funnel
• Launch mini-products
• Restructure B1K

8. Improve team communication
& project management
• #1 challenge for team is communication
• Weekly calls, bi-weekly team calls
• Project plans
• “Do less, but dominate”

9. What am I doing in
NYC?
• PR: TV, radio, newspapers, magazines
• Partnerships: Content syndication, banks
• Novel media: Webcasts

10. What are the pieces of
IWT?
• Analytics - Ciaran
• B1K - Rachel
• E1K funnel - Susan
• Email advertising - Melissa
• Lead gen - Jeff
• Monetization - Matt
• Overall, PR/branding - Ramit
• SEO - Ricky