A case of digital gamification marketing

1. Choose side & play
© 2013 Gestazión | www.gestazion.com

2. Victor Moreno
Pantera Super Fan
Ramiro Sueiro
Tigretón Addict
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3. There are some legendary
rivalries between brands...
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4. ...and a very special one
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5. They’ve been with us for a long, long time
Since
1974
Since
1973
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6. Currently, consumers are
basically ‘nostalgics’
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7. The challenge for 2013
Give new life to the brands
and their particular rivalry
in order to:
Position the product for the 15 - 24 years-old target
Boost sales
Gain Social Media awareness
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8. Digital strategy
Web and mobile gamified loyalty at two levels...
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9. A collective challenge
Choose your side and join!
The Different
The Compelling
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10. Two individual challenges
Be a ‘Pantiger’ and unlock all kinds of advantages!
Upgrade your level
With the barcodes you’ll find
on Pantera Rosa or Tigretón
wrappers.
The more codes, the more
levels you’ll unlock and the
better the prizes you can win
every month.
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11. Two individual challenges
Be a ‘Pantiger’ and unlock all kinds of advantages!
Raise your
Social Score
Like, comment, tweet or share
monthly contents from Pantera or
Tigretón.
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12. A duel. Two rivals. One winner… BIMBO
After being active for only 4 months, the gamified loyalty
marketing strategy is already starting to deliver results:
38.000 Registered users
72.500 fans & followers
47.000 social interactions
Average interaction per user: 12,00
Turnaround in sales evolution
• Pantera: from -13% to -1%
• Tigretón: from -8% to +6%
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13. What about you...
Are you Pantera or Tigretón?
Applause for
Pantera Rosa
Applause for
Tigretón
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14. Look for this sign in the coffee area
We’d like to invite you all to enjoy your
favourite treat during the break
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15. Thank you very much
for your attention J
www.panteraotigreton.es
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