1. COMPILED BY :-
 KUMAR RAMA SHANKAR
HRD-09-6134

2.  Fourth largest telecom market in Asia after China, Japan
and south Korea.
 Eighth largest in the world.
 Market size of over US $8 billion is expected to increase
three fold by 2012.
 Broadly classified into
a) Fixed line telephony and
b) Mobile telephony.

3. Three types of players in telecom
services:
 State owned companies
(BSNL and MTNL)
 Private Indian owned companies
(Reliance Infocomm, Tata
Teleservices,
Bharti Airtel, Idea Cellular)
 Foreign invested companies (Vodafone,
Escotel)

4.  GPRS- enabled multimedia messaging, internet surfing and
mobile commerce.
 3G mobile technology
 There will be a reduction in tariffs according to the Financial
budget.

5.  India's largest telecommunications company by subscriber base,
which stood at 85.7 million in December 2008.
 The company has a 34.5% share of the wireless services market.
 VISION:
By 2010, Airtel will be the most admired brand in India:
a) Loved by more customers.
b) Targeted by top talent.
c) Benchmarked by more businesses

6. I-PHONE AND BLACKBERRY SERVICES

7. DIGITAL TV

8. Ad’s are focused mainly on selling their product and
service, no social message as such is conveyed
through the ad’s

9.  Embarking on a multi-pronged strategy, including a
comprehensive customer retention programme.
 Partnerships with companies that offer mobile
entertainment and commerce services, domestic
acquisitions.
 Customer life-cycle management system

10.  Decreasing ARPU and net profit margin offset by increasing
subscriber additions.
 Regulatory charges are between 17% and 26% of total .
 Falling handset prices could increase wireless penetration
rate in rural India.
 Rollout of 3G spectrum.

11. STRENGTHS: WEAKNESESS:
 Largest cellular provider  Airtel did not had its own
in India, with 110 towers earlier which was a
million customers particular strength of some
overall. of its competitors such as
Hutchison Essar, but now it
has 100,000 towers.
 Supplies broadband and
telephone services to
both domestic and
corporate customers. It
has 1.5 million outlets in
the world.
 Strategic alliances with-
Sony-Ericsson, Nokia -
and SingTel

12. OPPORTUNITIES THREATS
 Airtel have done a tie-up with  Airtel and Vodafone seem
Google. to be having an on/off
relationship.
 Global telecommunications and
new technology brands:
a) launch of Apple I-phone
b) Partnership with  Bharti Airtel could also be
Blackberry.
the target for the takeover
vision of other global
 Bharti Airtel is embarking on
another joint venture with telecommunications players
Vodafone Essar and Idea Cellular that wish to move into the
to create a new independent Indian market.
tower company called Indus
Towers have control on 70%
towers in India.

14. RELIANCE COMMUNICATIONS:
India’s second-largest wireless operator by subscriber base.
Different services, viz.
▫ Wireless
▫ Global
▫ Broadband
▫ Infrastructure
Recorded 5 million subscribers in January 2009.
BSNL/ MTNL:
Third-largest wireless operator by subscriber base and along
with government-owned MTNL provides wireless services in
all 23 circles of India.

15. VODAFONE:
 The second largest telecom company in India in terms of
subscriber base
 The company Vodafone Essar has its operations in 16
telecom circles of the country, which covers around 86% of
the customer mobile base in India
 Economical and Value based services provided to the users
as well as it has a good network range.
IDEA CELLULAR:
 Operates in 11 circles.
 Customer base of over 17 million, covering approximately
45% of India's population and over 50% of the potential
telecom-market

16. •4G Technology:
•Cloud Computing

17. THANK YOU!