Want to know the best time to buy for mom this year? We analyzed Mother's Day sales over the last two years and discovered the best time to shop!

1. Empirical review based on
Mother’s Day sale data from 21 retailers
in 2011 and 2012
When is the best time to shop
for Mother’s Day?

2. Want to know when to shop for Mom
this year?
• We looked at the frequency and depth of mom-related sales across 21 large,
US retailers, including:
– Ann Taylor, Bloomingdale’s, Macy’s, Talbot’s, Pottery Barn, Victoria’s
Secret, Crate & Barrel and Williams-Sonoma, among others
• We focused on sales on:
– Women’s clothing, jewelry, handbags, accessories, beauty, home and
garden items
• We reviewed sales beginning 2 weeks before Mother’s Day in both 2011 and
2012
• We collected our information from retailers’ marketing emails, website
landing pages, Twitter and Facebook feeds
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3. It’s okay to procrastinate…we found that Mother’s
Day weekend is the best time to buy!
• In both 2011 and 2012, the highest number of sales and the deepest sale
discounts occurred on Mother’s Day weekend itself
– In 2011, sales peaked on Mother’s Day Sunday, with 91% of retailers
advertising sales with an average sale depth of 32% off
– In 2012, the sales peaked the Saturday right before Mother’s Day, with
91% of retailers advertising sales with an average sale depth of 30% off
• In both years, a large number of sales were also advertised about a week-
and-a-half before Mother’s Day
– In some cases, this coincided with the deadline to receive free shipping
for online purchases in time for the big day
• But, this wasn’t necessarily the best time to buy!
• We found that deepest sale discounts outside of Mother’s Day weekend
itself occurred the Mon & Tues in the week leading up to the holiday
• But, you may have to pay a bit extra for shipping for go to the store
to enjoy these savings! 3

4. In 2011, sale frequency and depth
peaked on Mother’s Day
4
28%
27%
26% 26% 26% 26%
27%
27%
26%
26%
27% 27%
29%
32%
17 17
18
19
0
2
4
6
8
10
12
14
16
18
20
20%
22%
24%
26%
28%
30%
32%
34%
36%
Count
of
Retailers
Offering
Sales
Average
Sale
Discount
2011 Mother's Day Sales
Note:
(1) Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails and twitter feeds

5. In 2012, sale frequency and depth
peaked on the Sat before Mother’s Day
5
28%
27% 27%
25%
27% 27%
26%
28% 28%
27%
27%
28%
30%
29%
16 16
19
17
0
2
4
6
8
10
12
14
16
18
20
20%
22%
24%
26%
28%
30%
32%
34%
36%
Count
of
Retailers
Offering
Sales
Average
Sale
Discount
2012 Mother's Day Sales
Note:
(1) Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails and twitter feeds

6. This presentation, and the oral presentation that supplements it, have been
developed by and are proprietary to Katkar Flink Corporation, dba as Hipiti and
SaleTally (the “Company”) and were prepared exclusively for the benefit and
internal use of the recipient. Neither the printed presentation nor the oral
presentation that supplements it, nor any of their contents, may be reproduced,
distributed or used for any other purpose without the prior written consent of
Katkar Flink Corporation.
The analyses contained herein rely upon information obtained from public
sources, the accuracy of which has not been verified, and cannot be assured, by
Katkar Flink Corporation.
This material is protected under applicable copyright laws and does not carry
any rights of publication.
Contact hello@saletally.com for more information
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