ogilvy-mather ppt presentation regarding there profile

1. Presented by g suryaprathap rao

3. Digital advertising Television advertising Radio advertising Online advertising Physical advertising Press advertising Mobile billboard advertising In-store advertising Coffee cup advertising Types of advertising

7. research Professional dicipline creativity Research for clients philosophy His philosophy

9. Global offices

11. indian officess New delhi Kolkata Mumbai hyderabad

16. SWOT Analysis STRENGTHS WEAKNESS BRAND EQUITY OLD SCHOOL CONCEPT OF ADVERTISING RURAL MARKETING CREATIVITY

17. SWOT Analysis OPERTUNITIES THREATS High growth economic crisis Untapped areas like web Marketing tough competition

18. Complaint by customers about worms in dairy milk chocolates a month before diwali Sales dropped by 30% in just 10 weeks Challenge was to restore confidence in key Stakeholders Set of media desk, leaflets and posters With contact numbers New purity sealed packaging testimonial Add on tv Case study

19. Gold Winners Ogilvy India Vodafone "Zoozoos Ogilvy Delhi Coca-Cola Sprite "Seedhi Baat, No Bakwaas Ogilvy Hyderabad Badjaj Pulsar Silver Winners Vodafone "Zoozoos on your mobile Awards for o&m

20. News adds from o&m Tatasky adds Asian paints

21. Vodafone’s Zoozoo nerolac

22. official Advertising and Media Agency for the 50-over ICC Cricket World Cup Sakshi telugu news paper

23. Cadbury Dairy Milk Shubh Aarambh Ad Sprite " Seedhi Baat, No Bakwaas"

27. It takes a big idea to attract the attention of customers and get them to buy your Product. Unless your advertising contains A big idea, it will pass like a ship in the Night by DAVID OGILVY

28. G surya prathap rao by