SlideShare a Scribd company logo
1 of 1
Download to read offline
#1 Internet Manager in the Country*
  Courtesy Chevrolet in Phoenix is the nation’s premier Internet Dealer with over 4,000 Internet
  Sales in 2006 at an average of almost 350 Internet Sales Per Month. Ralph Paglia, Internet Director,
  runs a team of 35 Internet Sales Reps managing over 60,000 Internet Leads annually from 100 Lead Sources.



  #1 Pay Per Click Dealer in the Country*
  Courtesy Chevrolet received 14,792 Internet Leads from all Search Engine related activities during 2006,
  and these SEM leads resulted in 1,075 Internet Sales at a 7.27% Closing Ratio. ClickMotive served as
  Courtesy Chevrolet’s most effective & cost-efficient SEM Vendor throughout 2006.



  2006 SEM Dealer of the Year Award
  Courtesy Chevrolet has been awarded the 2006 SEM Dealer of the Year Award by ClickMotive.
  No other large dealer in the country that was considered for this award came close to matching the
  SEM Budget, Lead Volume, Follow-Up System and Closing Ratios generated by Courtesy Chevrolet.



  ClickMotive Pay Per Click Strategy
  ClickMotive promoted Courtesy Chevrolet to the Top Positions of Elite Search Engines for virtually
  every High-Converting Chevrolet Keyword across a specific geo-targeted area. All clicks went to
  Dynamic Landing Pages that typically generated Email & Phone Conversion Rates Over 10%.




© ClickMotive *Based on compilation of Data from hundreds of dealers for the entire year of 2006 based on Internet Sales Volume, Internet Lead Volume, Pay
Per Click Advertising, Follow-Up System & Department Size. *All numbers were calculated & displayed with permission of Ralph Paglia, Courtesy Chevrolet.

More Related Content

What's hot

IS20G New York Sean V. Bradley Day 3 Googleopoly
IS20G New York Sean V. Bradley Day 3 Googleopoly IS20G New York Sean V. Bradley Day 3 Googleopoly
IS20G New York Sean V. Bradley Day 3 Googleopoly Sean Bradley
 
Your VDP is a BAD WALKAROUND
Your VDP is a BAD WALKAROUNDYour VDP is a BAD WALKAROUND
Your VDP is a BAD WALKAROUNDkarinabradley
 
Calls, Meet Marketing Cloud
Calls, Meet Marketing CloudCalls, Meet Marketing Cloud
Calls, Meet Marketing CloudInvoca
 
Next generation auto crm presentation
Next generation auto crm presentationNext generation auto crm presentation
Next generation auto crm presentationRalph Paglia
 
Google secrets workshop
Google secrets workshopGoogle secrets workshop
Google secrets workshopMax Windham
 
Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...
Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...
Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...Kenshoo
 
7 Learnings About Call Conversions (From 7 Marketing Leaders)
7 Learnings About Call Conversions (From 7 Marketing Leaders)7 Learnings About Call Conversions (From 7 Marketing Leaders)
7 Learnings About Call Conversions (From 7 Marketing Leaders)DialogTech
 
The absolute best process strategy for phone sales, internet sales or bdc
The absolute best process strategy for  phone sales, internet sales or bdcThe absolute best process strategy for  phone sales, internet sales or bdc
The absolute best process strategy for phone sales, internet sales or bdckarinabradley
 
DialogTech Digital Summit: Embracing Conversations in a Digital Landscape
DialogTech Digital Summit: Embracing Conversations in a Digital LandscapeDialogTech Digital Summit: Embracing Conversations in a Digital Landscape
DialogTech Digital Summit: Embracing Conversations in a Digital LandscapeDialogTech
 
The Problem with Local Paid Search [Marketing Infographic]
The Problem with Local Paid Search [Marketing Infographic]The Problem with Local Paid Search [Marketing Infographic]
The Problem with Local Paid Search [Marketing Infographic]Balihoo, Inc.
 
A new year's look at lessons and predictions for digital marketing in 2017
A new year's look at lessons and predictions for digital marketing in 2017A new year's look at lessons and predictions for digital marketing in 2017
A new year's look at lessons and predictions for digital marketing in 2017Invoca
 
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)Localogy
 
VIP Technologies PowerPoint Presentation
VIP Technologies PowerPoint Presentation VIP Technologies PowerPoint Presentation
VIP Technologies PowerPoint Presentation Robert Vitale
 
5 Steps to Building a Smarter Digital Marketing Foundation
5 Steps to Building a Smarter Digital Marketing Foundation5 Steps to Building a Smarter Digital Marketing Foundation
5 Steps to Building a Smarter Digital Marketing FoundationInvoca
 
Lead Generation with Redtail CRM and Advisor Websites
Lead Generation with Redtail CRM and Advisor WebsitesLead Generation with Redtail CRM and Advisor Websites
Lead Generation with Redtail CRM and Advisor WebsitesLoic Jeanjean
 
A Local Business's Guide to Creating Winning AdWords Campaigns
A Local Business's Guide to Creating Winning AdWords CampaignsA Local Business's Guide to Creating Winning AdWords Campaigns
A Local Business's Guide to Creating Winning AdWords CampaignsSurefire Local
 
Capture & Track Every Conversion in Today's Mobile World
Capture & Track Every Conversion in Today's Mobile WorldCapture & Track Every Conversion in Today's Mobile World
Capture & Track Every Conversion in Today's Mobile WorldDialogTech
 
SES NY 2013 | Seth Besmertnik: "SEO in the Boardroom: Tangible Search Metrics"
SES NY 2013 | Seth Besmertnik: "SEO in the Boardroom: Tangible Search Metrics"SES NY 2013 | Seth Besmertnik: "SEO in the Boardroom: Tangible Search Metrics"
SES NY 2013 | Seth Besmertnik: "SEO in the Boardroom: Tangible Search Metrics"Conductor
 

What's hot (20)

IS20G New York Sean V. Bradley Day 3 Googleopoly
IS20G New York Sean V. Bradley Day 3 Googleopoly IS20G New York Sean V. Bradley Day 3 Googleopoly
IS20G New York Sean V. Bradley Day 3 Googleopoly
 
Your VDP is a BAD WALKAROUND
Your VDP is a BAD WALKAROUNDYour VDP is a BAD WALKAROUND
Your VDP is a BAD WALKAROUND
 
Calls, Meet Marketing Cloud
Calls, Meet Marketing CloudCalls, Meet Marketing Cloud
Calls, Meet Marketing Cloud
 
Next generation auto crm presentation
Next generation auto crm presentationNext generation auto crm presentation
Next generation auto crm presentation
 
Google secrets workshop
Google secrets workshopGoogle secrets workshop
Google secrets workshop
 
Andrew Shotland - Advanced Search Summit Napa 2019
Andrew Shotland - Advanced Search Summit Napa 2019Andrew Shotland - Advanced Search Summit Napa 2019
Andrew Shotland - Advanced Search Summit Napa 2019
 
Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...
Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...
Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...
 
7 Learnings About Call Conversions (From 7 Marketing Leaders)
7 Learnings About Call Conversions (From 7 Marketing Leaders)7 Learnings About Call Conversions (From 7 Marketing Leaders)
7 Learnings About Call Conversions (From 7 Marketing Leaders)
 
The absolute best process strategy for phone sales, internet sales or bdc
The absolute best process strategy for  phone sales, internet sales or bdcThe absolute best process strategy for  phone sales, internet sales or bdc
The absolute best process strategy for phone sales, internet sales or bdc
 
Charlie pitch deck new v3
Charlie pitch deck new v3Charlie pitch deck new v3
Charlie pitch deck new v3
 
DialogTech Digital Summit: Embracing Conversations in a Digital Landscape
DialogTech Digital Summit: Embracing Conversations in a Digital LandscapeDialogTech Digital Summit: Embracing Conversations in a Digital Landscape
DialogTech Digital Summit: Embracing Conversations in a Digital Landscape
 
The Problem with Local Paid Search [Marketing Infographic]
The Problem with Local Paid Search [Marketing Infographic]The Problem with Local Paid Search [Marketing Infographic]
The Problem with Local Paid Search [Marketing Infographic]
 
A new year's look at lessons and predictions for digital marketing in 2017
A new year's look at lessons and predictions for digital marketing in 2017A new year's look at lessons and predictions for digital marketing in 2017
A new year's look at lessons and predictions for digital marketing in 2017
 
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
 
VIP Technologies PowerPoint Presentation
VIP Technologies PowerPoint Presentation VIP Technologies PowerPoint Presentation
VIP Technologies PowerPoint Presentation
 
5 Steps to Building a Smarter Digital Marketing Foundation
5 Steps to Building a Smarter Digital Marketing Foundation5 Steps to Building a Smarter Digital Marketing Foundation
5 Steps to Building a Smarter Digital Marketing Foundation
 
Lead Generation with Redtail CRM and Advisor Websites
Lead Generation with Redtail CRM and Advisor WebsitesLead Generation with Redtail CRM and Advisor Websites
Lead Generation with Redtail CRM and Advisor Websites
 
A Local Business's Guide to Creating Winning AdWords Campaigns
A Local Business's Guide to Creating Winning AdWords CampaignsA Local Business's Guide to Creating Winning AdWords Campaigns
A Local Business's Guide to Creating Winning AdWords Campaigns
 
Capture & Track Every Conversion in Today's Mobile World
Capture & Track Every Conversion in Today's Mobile WorldCapture & Track Every Conversion in Today's Mobile World
Capture & Track Every Conversion in Today's Mobile World
 
SES NY 2013 | Seth Besmertnik: "SEO in the Boardroom: Tangible Search Metrics"
SES NY 2013 | Seth Besmertnik: "SEO in the Boardroom: Tangible Search Metrics"SES NY 2013 | Seth Besmertnik: "SEO in the Boardroom: Tangible Search Metrics"
SES NY 2013 | Seth Besmertnik: "SEO in the Boardroom: Tangible Search Metrics"
 

Similar to Ralph Paglia is ClickMotive's Automotive Search Engine Marketer of the Year - Case Study

Adp bz neues sem main presentation 5 5
Adp bz neues sem main presentation 5 5Adp bz neues sem main presentation 5 5
Adp bz neues sem main presentation 5 5Social Media Marketing
 
Digital Dealer April2007 Ralph Paglia Cover Story 2
Digital Dealer  April2007  Ralph Paglia  Cover Story 2Digital Dealer  April2007  Ralph Paglia  Cover Story 2
Digital Dealer April2007 Ralph Paglia Cover Story 2Ralph Paglia
 
Digital Dealer April2007 Ralph Paglia Cover Story 2
Digital Dealer April2007 Ralph Paglia Cover Story 2Digital Dealer April2007 Ralph Paglia Cover Story 2
Digital Dealer April2007 Ralph Paglia Cover Story 2Ralph Paglia
 
Digital Dealer April 2007 Ralph Paglia Cover Story 2
Digital Dealer April 2007 Ralph Paglia Cover Story 2Digital Dealer April 2007 Ralph Paglia Cover Story 2
Digital Dealer April 2007 Ralph Paglia Cover Story 2Ralph Paglia
 
Courtesy Chevrolet eIntegrated Marketing
Courtesy Chevrolet eIntegrated MarketingCourtesy Chevrolet eIntegrated Marketing
Courtesy Chevrolet eIntegrated MarketingRalph Paglia
 
Dealership Websites One Is Not Enough!
Dealership  Websites    One Is Not Enough!Dealership  Websites    One Is Not Enough!
Dealership Websites One Is Not Enough!Ralph Paglia
 
Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!
Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!
Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!Ralph Paglia
 
Dealership Websites; One Is Not Enough! by Ralph Paglia
Dealership Websites; One Is Not Enough! by Ralph PagliaDealership Websites; One Is Not Enough! by Ralph Paglia
Dealership Websites; One Is Not Enough! by Ralph PagliaRalph Paglia
 
Automotive Microsite Strategy One Is Not Enough Dealership Websites
Automotive  Microsite  Strategy  One Is Not Enough  Dealership  WebsitesAutomotive  Microsite  Strategy  One Is Not Enough  Dealership  Websites
Automotive Microsite Strategy One Is Not Enough Dealership WebsitesRalph Paglia
 
Automotive Microsite Strategy One Is Not Enough Dealership Websites
Automotive Microsite Strategy One Is Not Enough Dealership WebsitesAutomotive Microsite Strategy One Is Not Enough Dealership Websites
Automotive Microsite Strategy One Is Not Enough Dealership WebsitesRalph Paglia
 
Dealership Websites One Is Not Enough!
Dealership Websites   One Is Not Enough!Dealership Websites   One Is Not Enough!
Dealership Websites One Is Not Enough!Ralph Paglia
 
2013 naf ac pres
2013 naf ac pres2013 naf ac pres
2013 naf ac presJC Woods
 
Kain Conference Vendor Shark Tank
Kain Conference Vendor Shark TankKain Conference Vendor Shark Tank
Kain Conference Vendor Shark TankDave Spannhake
 
Toyota k cdealermeeting 01-13-2011 v4
Toyota k cdealermeeting 01-13-2011 v4Toyota k cdealermeeting 01-13-2011 v4
Toyota k cdealermeeting 01-13-2011 v4Ralph Paglia
 
Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4Ralph Paglia
 
Automotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersAutomotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersSocial Media Marketing
 
Automotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersAutomotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersSocial Media Marketing
 
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
 

Similar to Ralph Paglia is ClickMotive's Automotive Search Engine Marketer of the Year - Case Study (20)

Adp bz neues sem main presentation 5 5
Adp bz neues sem main presentation 5 5Adp bz neues sem main presentation 5 5
Adp bz neues sem main presentation 5 5
 
Digital Dealer April2007 Ralph Paglia Cover Story 2
Digital Dealer  April2007  Ralph Paglia  Cover Story 2Digital Dealer  April2007  Ralph Paglia  Cover Story 2
Digital Dealer April2007 Ralph Paglia Cover Story 2
 
Digital Dealer April2007 Ralph Paglia Cover Story 2
Digital Dealer April2007 Ralph Paglia Cover Story 2Digital Dealer April2007 Ralph Paglia Cover Story 2
Digital Dealer April2007 Ralph Paglia Cover Story 2
 
Digital Dealer April 2007 Ralph Paglia Cover Story 2
Digital Dealer April 2007 Ralph Paglia Cover Story 2Digital Dealer April 2007 Ralph Paglia Cover Story 2
Digital Dealer April 2007 Ralph Paglia Cover Story 2
 
Courtesy Chevrolet eIntegrated Marketing
Courtesy Chevrolet eIntegrated MarketingCourtesy Chevrolet eIntegrated Marketing
Courtesy Chevrolet eIntegrated Marketing
 
Dealership Websites One Is Not Enough!
Dealership  Websites    One Is Not Enough!Dealership  Websites    One Is Not Enough!
Dealership Websites One Is Not Enough!
 
Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!
Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!
Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!
 
Dealership Websites; One Is Not Enough! by Ralph Paglia
Dealership Websites; One Is Not Enough! by Ralph PagliaDealership Websites; One Is Not Enough! by Ralph Paglia
Dealership Websites; One Is Not Enough! by Ralph Paglia
 
Auto Dealership Websites - One Is Not Enough!
Auto Dealership Websites - One Is Not Enough!Auto Dealership Websites - One Is Not Enough!
Auto Dealership Websites - One Is Not Enough!
 
Automotive Microsite Strategy One Is Not Enough Dealership Websites
Automotive  Microsite  Strategy  One Is Not Enough  Dealership  WebsitesAutomotive  Microsite  Strategy  One Is Not Enough  Dealership  Websites
Automotive Microsite Strategy One Is Not Enough Dealership Websites
 
Automotive Microsite Strategy One Is Not Enough Dealership Websites
Automotive Microsite Strategy One Is Not Enough Dealership WebsitesAutomotive Microsite Strategy One Is Not Enough Dealership Websites
Automotive Microsite Strategy One Is Not Enough Dealership Websites
 
Dealership Websites One Is Not Enough!
Dealership Websites   One Is Not Enough!Dealership Websites   One Is Not Enough!
Dealership Websites One Is Not Enough!
 
2013 naf ac pres
2013 naf ac pres2013 naf ac pres
2013 naf ac pres
 
Kain Conference Vendor Shark Tank
Kain Conference Vendor Shark TankKain Conference Vendor Shark Tank
Kain Conference Vendor Shark Tank
 
Toyota k cdealermeeting 01-13-2011 v4
Toyota k cdealermeeting 01-13-2011 v4Toyota k cdealermeeting 01-13-2011 v4
Toyota k cdealermeeting 01-13-2011 v4
 
Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4
 
Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4Automotive digital advertising for car dealers v4
Automotive digital advertising for car dealers v4
 
Automotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersAutomotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car Dealers
 
Automotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car DealersAutomotive Digital Advertising for Car Dealers
Automotive Digital Advertising for Car Dealers
 
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...
 

More from Ralph Paglia

Adm consulting reputation management v5
Adm consulting reputation management v5Adm consulting reputation management v5
Adm consulting reputation management v5Ralph Paglia
 
Google Display Marketing Jargon Buster
Google Display Marketing Jargon BusterGoogle Display Marketing Jargon Buster
Google Display Marketing Jargon BusterRalph Paglia
 
Google Digital Media Advisor
Google Digital Media AdvisorGoogle Digital Media Advisor
Google Digital Media AdvisorRalph Paglia
 
Google Digital Marketing Jargon Buster
Google Digital Marketing Jargon BusterGoogle Digital Marketing Jargon Buster
Google Digital Marketing Jargon BusterRalph Paglia
 
Google Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword PuzzleGoogle Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword PuzzleRalph Paglia
 
Google: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best PracticesGoogle: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best PracticesRalph Paglia
 
Google ad words experience guide
Google ad words experience guideGoogle ad words experience guide
Google ad words experience guideRalph Paglia
 
Google adwords ad extensions
Google adwords ad extensionsGoogle adwords ad extensions
Google adwords ad extensionsRalph Paglia
 
Genuine google seo checklist top secret
Genuine google seo checklist top secretGenuine google seo checklist top secret
Genuine google seo checklist top secretRalph Paglia
 
Digital growth checklist infographic
Digital growth checklist infographicDigital growth checklist infographic
Digital growth checklist infographicRalph Paglia
 
Digital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industryDigital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industryRalph Paglia
 
42 rules of social media
42 rules of social media42 rules of social media
42 rules of social mediaRalph Paglia
 
10 key true car changes made from january to april 2012
10 key true car changes made from january to april 201210 key true car changes made from january to april 2012
10 key true car changes made from january to april 2012Ralph Paglia
 
Google dealer guidebook best practices complete
Google dealer guidebook best practices completeGoogle dealer guidebook best practices complete
Google dealer guidebook best practices completeRalph Paglia
 
Triumph digital media presentation
Triumph digital media presentationTriumph digital media presentation
Triumph digital media presentationRalph Paglia
 
Toyota kc region dealer summit presentation
Toyota kc region dealer summit presentationToyota kc region dealer summit presentation
Toyota kc region dealer summit presentationRalph Paglia
 
Top 150 dealer groups
Top 150 dealer groupsTop 150 dealer groups
Top 150 dealer groupsRalph Paglia
 
Tips modular strategy for digital marketing
Tips modular strategy for digital marketingTips modular strategy for digital marketing
Tips modular strategy for digital marketingRalph Paglia
 
The mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is hereThe mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is hereRalph Paglia
 
Seo in a mobile first era markteters edition
Seo in a mobile first era markteters editionSeo in a mobile first era markteters edition
Seo in a mobile first era markteters editionRalph Paglia
 

More from Ralph Paglia (20)

Adm consulting reputation management v5
Adm consulting reputation management v5Adm consulting reputation management v5
Adm consulting reputation management v5
 
Google Display Marketing Jargon Buster
Google Display Marketing Jargon BusterGoogle Display Marketing Jargon Buster
Google Display Marketing Jargon Buster
 
Google Digital Media Advisor
Google Digital Media AdvisorGoogle Digital Media Advisor
Google Digital Media Advisor
 
Google Digital Marketing Jargon Buster
Google Digital Marketing Jargon BusterGoogle Digital Marketing Jargon Buster
Google Digital Marketing Jargon Buster
 
Google Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword PuzzleGoogle Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword Puzzle
 
Google: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best PracticesGoogle: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best Practices
 
Google ad words experience guide
Google ad words experience guideGoogle ad words experience guide
Google ad words experience guide
 
Google adwords ad extensions
Google adwords ad extensionsGoogle adwords ad extensions
Google adwords ad extensions
 
Genuine google seo checklist top secret
Genuine google seo checklist top secretGenuine google seo checklist top secret
Genuine google seo checklist top secret
 
Digital growth checklist infographic
Digital growth checklist infographicDigital growth checklist infographic
Digital growth checklist infographic
 
Digital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industryDigital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industry
 
42 rules of social media
42 rules of social media42 rules of social media
42 rules of social media
 
10 key true car changes made from january to april 2012
10 key true car changes made from january to april 201210 key true car changes made from january to april 2012
10 key true car changes made from january to april 2012
 
Google dealer guidebook best practices complete
Google dealer guidebook best practices completeGoogle dealer guidebook best practices complete
Google dealer guidebook best practices complete
 
Triumph digital media presentation
Triumph digital media presentationTriumph digital media presentation
Triumph digital media presentation
 
Toyota kc region dealer summit presentation
Toyota kc region dealer summit presentationToyota kc region dealer summit presentation
Toyota kc region dealer summit presentation
 
Top 150 dealer groups
Top 150 dealer groupsTop 150 dealer groups
Top 150 dealer groups
 
Tips modular strategy for digital marketing
Tips modular strategy for digital marketingTips modular strategy for digital marketing
Tips modular strategy for digital marketing
 
The mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is hereThe mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is here
 
Seo in a mobile first era markteters edition
Seo in a mobile first era markteters editionSeo in a mobile first era markteters edition
Seo in a mobile first era markteters edition
 

Recently uploaded

Environmental and Climate Justice Programby Karen Campblin
Environmental and Climate Justice Programby Karen CampblinEnvironmental and Climate Justice Programby Karen Campblin
Environmental and Climate Justice Programby Karen CampblinForth
 
Equity Lab: Inked with Intent by The Greenlining Institute
Equity Lab: Inked with Intent by The Greenlining InstituteEquity Lab: Inked with Intent by The Greenlining Institute
Equity Lab: Inked with Intent by The Greenlining InstituteForth
 
Centering Equity Presentation by Brenna Rivett
Centering Equity Presentation by Brenna RivettCentering Equity Presentation by Brenna Rivett
Centering Equity Presentation by Brenna RivettForth
 
Study on Financing of zero-emission trucks and their infrastructure
Study on Financing of zero-emission trucks and their infrastructureStudy on Financing of zero-emission trucks and their infrastructure
Study on Financing of zero-emission trucks and their infrastructureEuropeanCleanTruckin
 
Design and Fund Equitable Electric Transportation For Communities by Jasmine ...
Design and Fund Equitable Electric Transportation For Communities by Jasmine ...Design and Fund Equitable Electric Transportation For Communities by Jasmine ...
Design and Fund Equitable Electric Transportation For Communities by Jasmine ...Forth
 
Lakshitha maduranga CV - for data entry clerck
Lakshitha maduranga CV - for data entry clerckLakshitha maduranga CV - for data entry clerck
Lakshitha maduranga CV - for data entry clerckLakshanMadhushanka3
 
Transportation Electrification Funding Strategy.pptx
Transportation Electrification Funding Strategy.pptxTransportation Electrification Funding Strategy.pptx
Transportation Electrification Funding Strategy.pptxForth
 
USDA’s EV Charging Infrastructure Solutions by Chris McLean
USDA’s EV Charging Infrastructure Solutionsby Chris McLeanUSDA’s EV Charging Infrastructure Solutionsby Chris McLean
USDA’s EV Charging Infrastructure Solutions by Chris McLeanForth
 
Commercial Extractor fan repair services
Commercial Extractor fan repair servicesCommercial Extractor fan repair services
Commercial Extractor fan repair servicesmb1294198
 
Building a Budget by Jeff Allen and Josh Rodriguez
Building a Budget by Jeff Allen and Josh RodriguezBuilding a Budget by Jeff Allen and Josh Rodriguez
Building a Budget by Jeff Allen and Josh RodriguezForth
 
Program Design by Prateek Suri and Shakaya Cooper
Program Design by Prateek Suri and Shakaya CooperProgram Design by Prateek Suri and Shakaya Cooper
Program Design by Prateek Suri and Shakaya CooperForth
 
Building a Future Where Everyone Can Ride and Drive Electric by Linda Bailey
Building a Future Where Everyone Can Ride and Drive Electric by Linda BaileyBuilding a Future Where Everyone Can Ride and Drive Electric by Linda Bailey
Building a Future Where Everyone Can Ride and Drive Electric by Linda BaileyForth
 
Nosfdsfsdfasdfasdfasdfsadf asdfasdfasdfasdf
Nosfdsfsdfasdfasdfasdfsadf asdfasdfasdfasdfNosfdsfsdfasdfasdfasdfsadf asdfasdfasdfasdf
Nosfdsfsdfasdfasdfasdfsadf asdfasdfasdfasdfJulia Kaye
 
Centering equity and the community in Transportation by Richard Ezike
Centering equity and the community in Transportation by Richard EzikeCentering equity and the community in Transportation by Richard Ezike
Centering equity and the community in Transportation by Richard EzikeForth
 
Centering Equity and Community in Transportation by Benito Perez
Centering Equity and Community in Transportation by Benito PerezCentering Equity and Community in Transportation by Benito Perez
Centering Equity and Community in Transportation by Benito PerezForth
 

Recently uploaded (17)

Environmental and Climate Justice Programby Karen Campblin
Environmental and Climate Justice Programby Karen CampblinEnvironmental and Climate Justice Programby Karen Campblin
Environmental and Climate Justice Programby Karen Campblin
 
Reinventing the Car - as I reported it in 1985!
Reinventing the Car - as I reported it in 1985!Reinventing the Car - as I reported it in 1985!
Reinventing the Car - as I reported it in 1985!
 
Equity Lab: Inked with Intent by The Greenlining Institute
Equity Lab: Inked with Intent by The Greenlining InstituteEquity Lab: Inked with Intent by The Greenlining Institute
Equity Lab: Inked with Intent by The Greenlining Institute
 
Centering Equity Presentation by Brenna Rivett
Centering Equity Presentation by Brenna RivettCentering Equity Presentation by Brenna Rivett
Centering Equity Presentation by Brenna Rivett
 
Study on Financing of zero-emission trucks and their infrastructure
Study on Financing of zero-emission trucks and their infrastructureStudy on Financing of zero-emission trucks and their infrastructure
Study on Financing of zero-emission trucks and their infrastructure
 
Design and Fund Equitable Electric Transportation For Communities by Jasmine ...
Design and Fund Equitable Electric Transportation For Communities by Jasmine ...Design and Fund Equitable Electric Transportation For Communities by Jasmine ...
Design and Fund Equitable Electric Transportation For Communities by Jasmine ...
 
Lakshitha maduranga CV - for data entry clerck
Lakshitha maduranga CV - for data entry clerckLakshitha maduranga CV - for data entry clerck
Lakshitha maduranga CV - for data entry clerck
 
Transportation Electrification Funding Strategy.pptx
Transportation Electrification Funding Strategy.pptxTransportation Electrification Funding Strategy.pptx
Transportation Electrification Funding Strategy.pptx
 
USDA’s EV Charging Infrastructure Solutions by Chris McLean
USDA’s EV Charging Infrastructure Solutionsby Chris McLeanUSDA’s EV Charging Infrastructure Solutionsby Chris McLean
USDA’s EV Charging Infrastructure Solutions by Chris McLean
 
Commercial Extractor fan repair services
Commercial Extractor fan repair servicesCommercial Extractor fan repair services
Commercial Extractor fan repair services
 
Building a Budget by Jeff Allen and Josh Rodriguez
Building a Budget by Jeff Allen and Josh RodriguezBuilding a Budget by Jeff Allen and Josh Rodriguez
Building a Budget by Jeff Allen and Josh Rodriguez
 
Program Design by Prateek Suri and Shakaya Cooper
Program Design by Prateek Suri and Shakaya CooperProgram Design by Prateek Suri and Shakaya Cooper
Program Design by Prateek Suri and Shakaya Cooper
 
Building a Future Where Everyone Can Ride and Drive Electric by Linda Bailey
Building a Future Where Everyone Can Ride and Drive Electric by Linda BaileyBuilding a Future Where Everyone Can Ride and Drive Electric by Linda Bailey
Building a Future Where Everyone Can Ride and Drive Electric by Linda Bailey
 
EVAT - Future Mobility Transformation in Thailand
EVAT - Future Mobility Transformation in ThailandEVAT - Future Mobility Transformation in Thailand
EVAT - Future Mobility Transformation in Thailand
 
Nosfdsfsdfasdfasdfasdfsadf asdfasdfasdfasdf
Nosfdsfsdfasdfasdfasdfsadf asdfasdfasdfasdfNosfdsfsdfasdfasdfasdfsadf asdfasdfasdfasdf
Nosfdsfsdfasdfasdfasdfsadf asdfasdfasdfasdf
 
Centering equity and the community in Transportation by Richard Ezike
Centering equity and the community in Transportation by Richard EzikeCentering equity and the community in Transportation by Richard Ezike
Centering equity and the community in Transportation by Richard Ezike
 
Centering Equity and Community in Transportation by Benito Perez
Centering Equity and Community in Transportation by Benito PerezCentering Equity and Community in Transportation by Benito Perez
Centering Equity and Community in Transportation by Benito Perez
 

Ralph Paglia is ClickMotive's Automotive Search Engine Marketer of the Year - Case Study

  • 1. #1 Internet Manager in the Country* Courtesy Chevrolet in Phoenix is the nation’s premier Internet Dealer with over 4,000 Internet Sales in 2006 at an average of almost 350 Internet Sales Per Month. Ralph Paglia, Internet Director, runs a team of 35 Internet Sales Reps managing over 60,000 Internet Leads annually from 100 Lead Sources. #1 Pay Per Click Dealer in the Country* Courtesy Chevrolet received 14,792 Internet Leads from all Search Engine related activities during 2006, and these SEM leads resulted in 1,075 Internet Sales at a 7.27% Closing Ratio. ClickMotive served as Courtesy Chevrolet’s most effective & cost-efficient SEM Vendor throughout 2006. 2006 SEM Dealer of the Year Award Courtesy Chevrolet has been awarded the 2006 SEM Dealer of the Year Award by ClickMotive. No other large dealer in the country that was considered for this award came close to matching the SEM Budget, Lead Volume, Follow-Up System and Closing Ratios generated by Courtesy Chevrolet. ClickMotive Pay Per Click Strategy ClickMotive promoted Courtesy Chevrolet to the Top Positions of Elite Search Engines for virtually every High-Converting Chevrolet Keyword across a specific geo-targeted area. All clicks went to Dynamic Landing Pages that typically generated Email & Phone Conversion Rates Over 10%. © ClickMotive *Based on compilation of Data from hundreds of dealers for the entire year of 2006 based on Internet Sales Volume, Internet Lead Volume, Pay Per Click Advertising, Follow-Up System & Department Size. *All numbers were calculated & displayed with permission of Ralph Paglia, Courtesy Chevrolet.