1. Business Development Manager Job Description/ Training
Requirements
This position is responsible for providing dedicated support to set up and launch
Dealership Business Development Centers.
SPECIFIC RESPONSIBILITIES
Dealership Business Development Manager - Provide full-time on-site support at
Dealerships selected for the pilot Program.
Regional Business Development Manager – Contact 10-12 Dealerships in the pilot
areas working with Dealer Principals ad Management to develop business case for
Dealership Business Development Centers.
Detailed roles and responsibilities will be developed with the Project Team based on the
completed Benchmarking Study.
EDUCATION AND/OR REQUIREMENTS
Common Position Requirements
• Bachelor’s degree in sales/marketing or related field
• A minimum of 5-10 year’s general sales and/or marketing experience.
• Excellent knowledge and understanding of dealership operations. This
experience would be actual retail operations experience and/or dealership
contact experience for an OEM.
• Strong computer (PC) and software skills with strong a preference for Ford based
systems knowledge.
• Demonstrated experience in sales coordination and ability to work independently.
Must be a self-starter and multi-task oriented.
• Excellent communication skills (listening, written and verbal), as well as
interpersonal skills.
Additional Requirement for Regional BDM
• Demonstrated contact experience at Dealership Principal/General Manager level.

2. Business Development Manager Training Requirements
To prepare each individual for providing dedicated support to set up and launch
Dealership Business Development Centers an in-depth working knowledge of the
following subjects are an integral part of the training requirements.
Training Subjects
• Business Development Center Best Practices
• Internet Leads generation and handling
• Red Carpet Leasing
• LSI/Retail Trade Cycle Management
• Traditional Dealership Business Channels:
 Sold Follow Up
 Un-Sold Follow-Up
 Walk-in customers
 Phone Ups
 Service Customers
Timing
Week of October 14 - 18