How to Best Train Dealership Staff - Automotive Boot Camp 2012

1. How To Best Train Your Staff and
How To Know When You Have It Right
As important as it is to build a team around business
performance objectives that align with a dealer’s strategy,
do you provide the ongoing training and tools for people to
achieve those objectives effectively and while making the
most efficient use of each employee’s time?
Organizational development is more important than ever before…with many dealers
losing staff while cutting costs during the depths of the recession, those that are
growing their business need effective strategies, tools and tactics for attracting,
screening and hiring the best Internet sales professionals with the greatest chance of
achieving their own personal success, as well as sales productivity for the dealership.
This session will explore organizational development strategies, recruiting, screening,
hiring and training tools as well as the materials and processes that the most
successful dealers in America have been using for years, and are being used today as
a means of increasing success in the hiring process.

2. Top 5 Automotive Industry Social Media
Based Network Traffic Statistics from Compete,
Inc. for 12 months ending March 31, 2012...
Ranking by traffic volume and the sites submitted to
Compete, Inc. for monitoring:
•www.AutomotiveDigitalMarketing.com
•www.DealerRefresh.com
•www.DrivingSales.com
•www.DealerElite.net
•www.AutoDealerPeople.com

10. • Automotivedigitalmarketing.com is a website to share tools
and insights for the purpose of raising the overall level of
professional capability in the auto industry, and making all
who participate in the ADM Professional Community "experiment"
more successful, better paid and the beneficiaries of a greater degree
of professional respect from colleagues and coworkers
• Within ADM features you can find:
• Networking Opportunities
• Automotive Image and Photo Resources
• Automotive Video File Hosting
• Get Access to Automotive Articles and Publish Yours
• Automotive Discussion Forum
• Specialized Automotive Professional Groups
• Event Calendar for Automotive Professionals
• Music And Automotive Podcasts

11. • dealerELITE is the fastest growing and most
relevant automotive social network in the
world! It is an automotive dealer, vendor,
trainer, manufacturer, car enthusiast, and customer social network. It
is a place to share ideas, discuss industry best practices, and connect
with other automotive professionals.
• Networking Opportunities
• Automotive Image and Photo Resources
• Automotive Video File Hosting
• Get Access to Automotive Articles and Publish Yours
• Automotive Discussion Forum
• Specialized Automotive Professional Groups
• Event Calendar for Automotive Professionals

12. • Over the last six years, the site has evolved. In June 2008,
DrivingSales.com opened its doors to the entire
automotive community. Dealers who learned of it shared
it with their managers, who shared it with their peers,
and word spread. The community has grown from a small
Academy class to one of the largest sources of unbiased, vendor-neutral information in the industry.
DrivingSales now serves tens of thousands of industry professionals with dealership-focused, proven
best practices.
• DrivingSales invented the industry's first and only Vendor Ratings Platform, designed to help dealers find
and select the best vendor partners while holding vendors accountable to deliver better products for the
dealers. Vendor Ratings allow dealership employees to rate and review their vendors anonymously and
leave detailed feedback for all the community to see!
• In addition to the Vendor Ratings, DrivingSales.com is similar to other social networks such as Facebook,
but rather than focusing on the sharing of social information, it was built exclusively for dealership
professionals to share and discuss best practices, tips, and strategies. You will find blogs by industry
experts, videos, and a discussion section where anyone can post a question and get answers from their
peers nationwide. You can easily find exactly what your dealership needs because all of the content on
the site can be filtered by an "activity" in a specific "department". For example, you can view
information to "Grow Sales" in "Used Vehicles" or "Cut Costs" in "Fixed Operations."

13. • DealerRefresh is a web for the car dealer Internet sales professional
thriving for more information while looking to elevate their game. It’s also
for industry professionals looking to keep up with some of the latest
dealer industry news and trends.
• It’s been writing and discussing best practices for leveraging Internet
marketing and new age sales processes within the car dealership since
2004
• Prior, there was no other site that brought other automotive Internet sales
professionals together in one virtual spot. For that reason, DealerRefresh
was born; the very first website of its kind, dedicated to the internet sales
and marketing professionals grinding away everyday at the dealership.
• From internet marketing best practices for dealers, what works with SEO
and car dealer search engine marketing, how online video fits into your
dealer’s landscape to online reputation management for your dealership…

14. • ISM Today is dedicated to the automobile
internet sales professional. They provide the
latest automotive news, product and vendor
information, promotional ideas and more.
• Among ISM Today features, we can find:
• Rate & Review Products and Services
• Joining Discussions and Commenting on News
• Posting and Sharing Videos and Inviting Friends

15. Traffic comparison for the top
5 automotive professional networks

16. Services comparison
Dealers Sharing Sharing Starting Rating Posting Creating Sharing Store Events
Networking Documents Videos Discussion Vendors Blogs Group Strategy Calendar
&
Photos
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19. 3,518 Fans

20. 720 Fans

21. 1,483 Fans

22. 1,133 Fans