2013-01 How to Conduct an Effective Job Search

How to Conduct
an Effective Job
Search
Laura Keyte, CPC, CTS

Topics Covered
• Cover Letter
• Resume
• Professional References
• LinkedIn Profile
• Utilizing Job Boards
• Applying Directly to Company Websites
• Utilizing Indeed.com
• Working with Recruiters
• The Interview
• Following Up with Employers and Recruiters

Cover Letter
• Cover Letter
• Resume • Purpose of a Cover
• Professional References Letter
• LinkedIn Profile • When to Use a Cover
Letter
• Applying Directly to
Company Websites • Format of the Cover
• Utilizing Indeed.com Letter
• Working with Recruiters • Content
• The Interview • Do’s and Don’ts
• Following Up with
Employers and Recruiters

Resume
• Cover Letter • Make sure your resume is
• Resume correctly formatted
• LinkedIn Profile • Do not leave gaps of time
• Utilizing Job Boards in your resume
Company Websites • Do not age your resume
• Utilizing Indeed.com • Be mindful of the length
• The Interview of your resume
• Following Up with • Keep your resume looking
conservative

Resume Format
FIRST NAME LAST NAME
1234 Main Street
City, State Abbreviation
Phone Number
firstname.lastname@gmail.com
www.linkedin.com/in/yourname

PROFESSIONAL EXPERIENCE:
Company Name Start Month, Year to End Month, Year
Title
•Responsibilities
•Responsibilities
Technical Skills:

Company Name Start Month, Year to End Month, Year
Title
•Responsibilities
•Responsibilities
Technical Skills:

Resume Format Continued
EDUCATION:
College
Degree
High School
Diploma

CERTIFICATIONS:
• Certification
• Certification

TECHNICAL SKILLS:
Platforms:
Networking:
Languages:
Databases:
Tools:
Hardware:

Professional References
• 3 to 5 Professional References
• Cover Letter
• Resume • Ideally, professional references
• Professional References should be individuals that you
• LinkedIn Profile have worked within the last 10
• Utilizing Job Boards years
Company Websites • Use your discretion regarding
• Utilizing Indeed.com who you list as a reference
• Working with Recruiters • Prep your references for a call
• The Interview
from a Recruiter, Human
Employers and Recruiters Resources Professional or a
Hiring Manager

Format for List of
Professional References
References for John Doe

First and Last Name of Reference
Title:
Company:
Relationship:
Telephone:
Email:

First and Last Name of Reference
Title:
Company:
Relationship:
Telephone:
Email:

Your LinkedIn profile represents your
• Cover Letter
definitive professional image on the Web
• Resume
and is discoverable through millions of
searches on LinkedIn as well as search
engines like Google. LinkedIn has more
than 100 million members and adds a
new member every second!
Company Websites
You are in complete control over what
others see on your profile, leverage this
• Preparing for the
to showcase your expertise so that
Interview
recruiters and hiring managers looking to
fill opportunities can find you, vice
versa.

Leverage Your LinkedIn
Profile to:
• Manage your professional network
• Be recognized for your industry expertise
• Explore career opportunities
• Locate respective hiring managers and
recruiters

So what goes into a profile?
• Include content like
thought leadership,
relevant articles, industry
insight and affiliations
with associations,
organizations, etc. that are
relevant to your
professional experience.

Headline
Give visitors to your profile a short, punchy way to quickly understand who are with your
profile headline. Think of the headline as the slogan for your personal brand. Use a neutral
headshot for your photo.

Summary & Specialties
A good summary must outline what your professional niche is
while highlighting your unique skills and specialties.

Utilize the “Specialties” section to showcase the breadth of
your expertise as well as any special professional abilities you
possess. Use industry-specific language in this section of your
profile.

i.e. “Desktop break/fix support, deployment of application and
operating system upgrades/patches, Anti-Virus solution
evolution/support, desktop image development/deployment,
operational process and knowledge management development,
and desktop life cycle management”, etc. (or any industry-
specific experience)

Experience
Use the Experience
section to outline
the roles and
responsibilities of
positions that you
have held
throughout your
career.

Education
There is a lot room to bolster your professional image by
expanding on activities and achievements during your
academic career. List the schools that you have attended
and degrees acquired.

Groups & Associations
• A core functionality of LinkedIn
lies within your Groups and
Associations and Contact
Settings.
• After you officially become a
member, be sure to chime in on
conversations.
• You can search through profiles
of fellow group members.
• Use the same approach within
other industry-related groups
and any associations and
organizations you may be a part
of.

For More Information on Developing
your LinkedIn Profile as a Job Seeker...

Visit: http://learn.linkedin.com/job-seekers/

Job Boards
• Cover Letter • What are they? Websites in which you
• Resume can post your resume as well as search
• Professional References for job opportunities. i.e. Career
• LinkedIn Profile Builder, Monster, Indeed.com,
• Utilizing Job Boards Dice.com
• Applying Directly to • Create a separate email to use for
Company Websites posting your resume/ including on your
• Utilizing Indeed.com resume, i.e.
• Working with firstname.lastname@gmail.com
Recruiters • Why posting your resume to job boards
• The Interview is important? 90% of companies use
• Following Up with outside staffing services to some
Employers and degree. Also, staffing companies as
Recruiters well as corporate recruiters use job
boards to search for resumes.

Job Boards
• Note - On Monster.com, 1 national resume search
license to use for the duration of 1 month with the
capability of viewing 100 resumes costs an employer
$700.
• Exposure is key in order for hiring managers and
recruiters to locate your resume.
• Repost your resume every 30 days to keep it “fresh”.
• Examples of Job Boards: Monster.com,
Careerbuilder.com, Dice.com, Indeed.com,
Theladders.com, Simplyhired.com, Craigslist.com,
Jobfox.com, Devbistro.com, Collegerecruiter.com

Applying Directly to
Company Websites
• Cover Letter When do you apply directly to
• Resume
company websites?
• LinkedIn Profile Spending your time applying to
• Utilizing Job Boards many different company
• Applying Directly to websites is generally not an
Company Websites efficient way to get to the
• Utilizing Indeed.com interview stage; more often than
• Working with Recruiters not the most you will get out of
• The Interview applying to a position on a
• Following Up with corporate website is an
Employers and Recruiters automated thank you email.

Applying Directly to
Company Websites
• Check LinkedIn to see if you may know of
anyone that works within the company that
you are applying to.
• Search Indeed.com to see if the position is
posted online and try to reach out to that
staffing company and/ or recruiter.

Utilizing Indeed.com
• Cover Letter
• Resume
• Professional
References
Company Websites
• Working with
Recruiters
• The Interview
Employers and
Recruiters

Working With Recruiters
• Connect with recruiters on
• Cover Letter LinkedIn
• Resume
• Professional References • Do not let two different recruiters
• LinkedIn Profile submit you to the same position
•Utilizing Job Boards
•Applying Directly to • If a recruiter contacts you
Company Websites regarding a position that you have
• Working with Recruiters already applied to, let the recruiter
• The Interview know
Employers and Recruiters • Let recruiters know whether or
not you are working with any
other recruiting agencies

Working with Recruiters
Reach out to different staffing companies and submit your
resume through the company website.

Disys, Adecco, Randstad, Experis, Allegis Group,
Kelly Services, Inc., Greene Resources

In GENERAL, here is what a recruiter, can do for you:

• They have access to and knowledge of opportunities with
companies before they are "broadcast" to the world
• For the most part, they have a much more in-depth knowledge
about opportunities than an individual could gain on his/her
own
• They will "coach" you and sell your attributes better than
you can yourself
• They will help you " manage " the process of interviewing and
negotiating
• They are going to help a candidate maximize his or her
compensation possibilities

• They can provide you more job interview opportunities faster
than you can do it for yourself
• The help of a recruiter implies confidentiality
• A recruiter, many times, has an intimate but objective view of
the hiring company, the hiring authorities and the "politics" of
the specific hiring process
• They are comfortable with all of the steps in the process of
getting hired
• They know what to do when things "go wrong " in the hiring
process

Here are some things that a recruiter cannot do for you:

• They cannot necessarily get you a job
• A top recruiter might give career advice, but they're not
counselors
• They're not "miracle workers”

• They don't analyze and peruse every single resume that is sent
to them
• They don't have time to give you advice about the "market" or
if it's time to "stick your toe in the water" to see if your skills
or experience might be " more valuable " to someone else
• Unless they are involved in the process of securing you a new
opportunity they're going to be fairly short on advice
about "what you should do" regarding your changing jobs
down the line
• For the most part, they're not going to give you advice about a
job or career change that they are not involved in unless they
have a longstanding relationship with you

Preparing for the
Interview
• Cover Letter • Research the company that you
• Resume are interviewing with.
• Familiarize yourself with the
• LinkedIn Profile position description in which you
•Utilizing Job Boards are interviewing for.
•Applying Directly to
Company Websites
• Come to the interview with a few
questions in mind in the case that
you are asked.
• The Interview • Do not talk about pay or benefits
• Following Up with on the first interview unless the
Employers and Recruiters interviewer brings up the subject
first; focus on the job.

Preparing for and Exiting
the Interview
• What to wear: Generally, you should wear a
black, grey or navy colored suit to an
interview.
• Take a black or brown colored portfolio into
the interview with 2 copies of your resume.
Refrain from bringing extra items
• Shake the interviewers hand before you leave.

The Telephone Interview
• Do not get above your raising
• Do not get trash mouth
• Do your homework
• Do the telephone interview “in person”
• Do not make gross noises or sound like you just woke up
• Stay focused on the interview
• Do not use a lousy line for a telephone interview
• Do not just answer questions without asking any
• Do not get too long-winded
• Do not forget to close for the next step in the process

Interview Don’ts
• Don’t Be Late To the Interview
• Don’t Show up Unprepared
• Don’t Ask about Salary, Benefits, Perks
• Don’t Focus On Future Roles Instead Of The Job At Hand
• Don’t Turn The Weakness Question Into A Positive
• Don’t Lie
• Don’t Ask If There is Any Reason You Should not be Hired
• Do not speak poorly of past employers
• Don’t come across as desperate; you want to appear
interested and enthusiastic, not desperate

Following Up
It is a good idea to follow up with
recruiters and hiring managers
via email. Send a thank you
email the day after the interview.
This will show them that you are
grateful for the opportunity to be
considered and that you are
excited and interested in the
position. Use spell check!

Do Not Get Discouraged
• Believe it or not, getting discouraged does not
help in obtaining a position
• There are many reasons why you may not have
made it to the “next step” after applying or
being submitted to a particular position; do not
make assumptions
At the end of the game, pawns and kings go back
into the same box – Italian Proverb

2013-01 How to Conduct an Effective Job Search

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2013-01 How to Conduct an Effective Job Search